2008 Archived
| Coffee
Target Audiences Youths and Young Adults
Produced For Washington State Department of Health
Themes Empowerment/Social Norms, Quitline Promotion
Description A man is trying to drink his morning coffee but seems unable to do so. He cannot figure out how to get the coffee from the mug into his mouth, and it begins to pour down the side of his mouth. When the coffee puddles on the kitchen table he begins licking it like a kitten or puppy. An announcer explains that for smokers who are used to combining a cup of coffee with cigarette, re-learning this may be difficult, but if they can re-learn how to drink coffee without cigarettes they can re-learn anything without cigarettes. Viewers are referred to the EX website for a free plan to quit smoking. This ad can be tagged with a state logo and quitline number.
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2005 Archived
| Gross Factor
Target Audiences Youths and Young Adults
Produced For Washington State Department of Health
Description Game show contestants compete for prizes by undertaking various tasks, including bobbing for dead rats in a container of pig guts. The male and female contestants curse out of frustration and disgust as their mouths fill up with the fetid smelling contents of the buckets. The sounds of coughs and regurgitation are heard, while the host encourages the contestants with words such as, “make your mother proud.” A female voiceover says, “Think this is nasty? Kissing a smoker is just as gross, don’t be disgusting. Tobacco smokes you.”
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2005 Archived
| Gross Things
Target Audiences Youths and Young Adults
Produced For Washington State Department of Health
Description A man reads from a list and each line he reads is accompanied by a sound bite. He says, “A mangled rat caught in a trap,” and you hear the snap of the trap followed by the sound of a squealing rat. Or, “a fly landing on a fresh pile of dog mess,” and you hear insect buzzing. He continues to read from the list and a female voiceover says, “Think this is nasty? Kissing a smoker is just as gross, don’t be disgusting. Tobacco smokes you.”
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2004 Archived
| Park WA
Target Audiences Youths and Young Adults
Produced For Washington State Department of Health
Description A young couple are walking in the park when they come upon a decaying rodent. As he attempts to kiss the girl, the boy is shocked to see the dead animal in the girl’s mouth. Disgusted, he walks away and leaves the girl standing alone in confusion. A tagline reminds viewers that kissing a smoker is just as gross.
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2004 Archived
| Rec Room
Target Audiences Youths and Young Adults
Produced For Washington State Department of Health
Description A young couple are watching the television in a basement room. A cat walks across the room and throws up a hair ball on the floor. The boy picks up the hair ball, puts it into his mouth and attempts to kiss the girl. Disgusted, the girl turns away and leaves. The boy is left sitting alone in bewilderment. A tagline reminds viewers that kissing a smoker is just as gross.
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2005 Archived
| Spin the Bottle
Target Audiences Youths and Young Adults
Produced For Washington State Department of Health
Description It is a nighttime scene as a group of adolescents are secretly playing a game called, “Spin the Bottle.” One of the girls lists the rules of the game by saying, “you just spin the bottle and no matter who it points to, you have to kiss them.” A boy takes the first spin and the bottle lands on a girl named Sarah. He looks at her and says, “Sarah, what are you doing?” and she says, “I’m just eating this dead rat first.” The boy is disgusted and he refuses to kiss the girl. The female voiceover says, “Think this is nasty? Kissing a smoker is just as gross, don’t be disgusting. Tobacco smokes you.”
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2012 Archived
| test ad -- earned media radio 2
Media Type Social Media Materials
Target Audiences Youths and Young Adults
Produced For Washington State Department of Health
Themes Tobacco Industry Manipulation, Cessation - Role Models for Children
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