2009 Archived
| Dear Me Tag 1 - Out-of-Home
Target Audiences None, Adults, Rural Audiences
Cost Free (with limitations)
Produced For Washington State Department of Health
Description TEXT: No one can make me quit but me. To accompany the Dear Me campaign out-of-home ads.
| |
|
2009 Archived
| Dear Me Tag 2 - Out-of-Home
Target Audiences None, Adults, Rural Audiences
Cost Free (with limitations)
Produced For Washington State Department of Health
Description TEXT: "No one can make me quit but me." To accompany the Dear Me campaign out-of-home ads.
| |
|
2009 Archived
| Edward
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the power of nicotine addiction and the importance of making the personal decision to stop smoking. This is a black and white replica of an unedited, handwritten letter composed by Edward, a man living in the State of Washington who is searching for the willpower to stop smoking. Edward lists the benefits of stopping smoking, including financial, social, and even enhancing the taste of food. Edward was able to overcome an addiction to alcohol and other drugs, but has not yet mustered the strength to stop smoking. (Can be resized to 28”x11”or 34”x11”; available in TIFF, JPEG, and PDF formats. Companion posters with the tagline “No One Can Make Me Quit But Me” offered at no charge.)
| |
|
2009 Archived
| Emily
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This spot from the “Dear Me” tobacco cessation campaign features Emily, a young woman sitting alone inside a large church and very emotionally reading a letter she has written to herself. Emily explains that she has finally gotten to a place in her life where she loves herself, yet is still recovering from the anguish of losing loved ones. She questions why she would make the foolish choice to continue smoking, knowing that it will likely lead to her own illness and death.
| |
|
2009 Archived
| Emily Radio
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This audio spot from the “Dear Me” tobacco cessation campaign features Emily, a young woman tearfully reading a letter she has written to herself. Emily explains that she fears death, but continues to smoke. She has finally gotten to a place in her life where she loves herself, yet is still recovering from the anguish of losing loved ones. She questions why she would make the foolish choice to continue smoking, knowing that it will lead to her own illness and death and cause her family tremendous pain and suffering. The spot ends with a tag line and phone number to call for cessation assistance. This campaign was awarded the Grand Prize at the 2010 Radio Mercury Awards for best campaign. The Radio Mercury Awards honor outstanding radio created by agencies, production companies, radio stations and students.
| |
|
2009 Archived
| Heather
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Heather, a young mother from the State of Washington, has written to herself in an effort to convince herself to stop smoking. She wonders if her daughter’s asthma is linked to her own smoking, and admits that she neglects her children when she goes outside to smoke. Heather worries that she is spending too much of the family budget on cigarettes and that her daughters will eventually become smokers. (Can be resized to 28”x11”or 34”x11”; available in TIFF, JPEG, and PDF formats. Companion posters with the tagline “No One Can Make Me Quit But Me” offered at no charge.)
| |
|
2009 Archived
| James
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the power of nicotine addiction and the importance of making the personal decision to stop smoking. This is a black and white replica of an unedited, handwritten letter written by James, a young man living in the State of Washington who is searching for the willpower to stop smoking. James recalls his own grandmother, who eventually died of emphysema, and laments over his own waning athletic ability. James’ girlfriend no longer wants to kiss him, and in general, the negative aspects of life as a smoker are becoming overwhelming. (Can be resized to 28”x11”or 34”x11”; available in TIFF, JPEG, and PDF formats. Companion posters with the tagline “No One Can Make Me Quit But Me” offered at no charge.)
| |
|
2009 Archived
| Josh
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the power of nicotine addiction and the importance of making the personal decision to stop smoking. This is a black and white replica of an unedited, handwritten letter written by Josh, a man residing in the State of Washington, who is searching for the willpower to stop smoking. Josh, who now has limited lung capacity, admits that he began smoking at age 17 in an effort to impress a girl. In retrospect that seems foolish, especially in light of witnessing the debilitating effects of chemotherapy that Josh’s roommate endures. (Can be resized to 28”x11”or 34”x11”; available in TIFF, JPEG, and PDF formats. Companion posters with the tagline “No One Can Make Me Quit But Me” offered at no charge.)
| |
|
2009 Archived
| Ken
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This spot from the “Dear Me” tobacco cessation campaign features Ken, a Caucasian male in his 30s. He is in his trailer home emotionally reading aloud a letter that he has written to himself. We see images of Ken as a young boy, and then as an adult smoking a cigarette outside of his home. He seems sad as he tries to convince himself that with a baby on the way, he owes it to himself and his family to quit smoking.
| |
|
2009 Archived
| Ken - Print
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Ken, a dad in Spokane, WA, has written to himself in an effort to convince himself that he should stop smoking. Ken does not want to smoke cigarettes around his soon-to-be-born baby boy, knowing that the secondhand smoke will be harmful to the baby. Ken also does not want his son to start smoking at a young age. The poster includes a message to call a quit line for cessation assistance. 18”x24” resizable poster; available in TIFF, PDF, and JPEG formats.
| |
|
2009 Archived
| Ken 60
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This spot from the “Dear Me” tobacco cessation campaign features Ken, a Caucasian male in his 30s. He is in his trailer home emotionally reading aloud a letter that he has written to himself. We see images of Ken as a young boy, and then as an adult smoking a cigarette outside of his home. Ken seems sad yet determined as he tries to convince himself that with a baby on the way, he owes it to himself and his family to quit smoking. A previous car accident left him with one lung. That combined with the expense of smoking and its effects on his appearance and health is motivation for Ken to quit smoking.
| |
|
2009 Archived
| Ken Radio
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This audio spot from the “Dear Me” tobacco cessation campaign features Ken, a male in his 30s who is slowly and sadly reading aloud a letter that he has written to himself. He talks about the fact that he started smoking at age 11, and does not want the same fate for the son that he has on the way. He wants to be healthy enough to enjoy activities with his son. A previous car accident left him with one lung. That combined with the expense of smoking and its effects on his appearance and health is motivation for Ken to quit smoking. The spot ends with a tag line and phone number to call for cessation assistance. This campaign was awarded the Grand Prize at the 2010 Radio Mercury Awards for best campaign. The Radio Mercury Awards honor outstanding radio ads created by agencies, production companies, radio stations and students.
| |
|
2009 Archived
| Robert
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Themes Cessation - General, Health Consequences of Smoking
Description This spot from the “Dear Me” tobacco cessation campaign features Robert, a Caucasian, middle-aged, man who is enjoying an afternoon at home with his young sons. He is reading aloud a letter he has written to himself. In the letter he talks about how at age 8 he begged his own mom to stop smoking, and then ironically became a smoker himself. Now Robert’s sons are begging him to stop smoking. He is ashamed of his behavior, including hiding his mom’s smoking-related lung cancer from his sons and is trying to convince himself to quit smoking.
| |
|
2009 Archived
| Robert - Out-of-Home
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Robert, a dad in Seattle, WA, has written to himself in an effort to convince himself to stop smoking. Robert is ashamed that he has been unable to quit and that he is a secret, or closet smoker. Robert’s greatest frustration comes from admitting that he cannot hide his smoking status from his young sons. He is embarrassed to confess that even though he coaches his sons’ sports teams, he cannot keep up the other coaches. (Can be resized to 28”x11”or 34”x11”; available in TIFF, JPEG, and PDF formats. Companion posters with the tagline “No One Can Make Me Quit But Me” offered at no charge.)
| |
|
2009 Archived
| Robert - Print
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Robert, a dad in Seattle, WA, has written to himself in an effort to convince himself that he needs to stop smoking. Robert no longer wants to smoke around his young sons and has not had the courage to tell them that his own mom, their grandmother, is dying from a smoking-related cancer. The poster includes a message to call a quit line for cessation assistance. 18”x24” resizable poster; available in TIFF, PDF, and JPEG formats.
| |
|
2009 Archived
| Robert 60
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This spot from the “Dear Me” tobacco cessation campaign features Robert, a Caucasian, middle-aged, man who is enjoying an afternoon at home with his young sons, Jack and Nate. Interspersed with scenes of the boys brushing their teeth and eating lunch together, Robert is reading aloud a letter he has written to himself. In the letter he talks about how as a young boy he begged his own mom to stop smoking, and then ironically became a smoker himself. Now Robert’s sons are begging him to stop smoking, all while he is dealing with his mom’s smoking-related lung cancer. Robert is ashamed of his behavior and is trying to convince himself to quit smoking.
| |
|
2009 Archived
| Robert Radio
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This audio spot from the “Dear Me” tobacco cessation campaign features Robert, a middle-aged, man who is reading aloud a letter he has written to himself. Robert is admonishing himself for allowing his young sons, Jack and Nate, to see him smoking. Robert talks about how as a young boy he begged his own mom to stop smoking, and then ironically became a smoker himself. Now Robert’s sons are begging him to stop smoking, all while he is dealing with his mom’s smoking-related lung cancer. Robert is ashamed of his behavior and is trying to convince himself to quit smoking. The spot ends with a tag line and phone number to call for cessation assistance. This campaign was awarded the Grand Prize at the 2010 Radio Mercury Awards for best campaign. The Radio Mercury Awards honor outstanding radio created by agencies, production companies, radio stations and students.
| |
|
2009 Archived
| Shalonda
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This spot from the “Dear Me” tobacco cessation campaign features Shalonda, a young African American mom sitting outside her home emotionally reading aloud a letter that she has written to herself. She talks about how she misses being able to play sports, as well as to sing, dance and play games with her baby. Although sad, Shalonda seems determined to quit smoking for her own health, and for the health of her daughter.
| |
|
2009 Archived
| Shalonda - Out-of-Home
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This out-of-home ad focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Shalonda, a young mother from Spokane, WA, has written to herself in an effort to convince herself to stop smoking. Shalonda is ashamed of smelling like an ashtray and that she has allowed smoking to rob her of the physical strength to play sports and games with her 2-year-old daughter, Hennessey. She chastises herself about the financial consequences of smoking, and what she cannot buy for herself or Hennesy. Shalonda wonders why she has not quit smoking yet. (Can be resized to 28”x11”or 34”x11”; available in TIFF, JPEG, and PDF formats. Companion billboards with the tagline “No One Can Make Me Quit But Me” offered at no charge.)
| |
|
2009 Archived
| Shalonda - Print
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Shalonda, a young mother from Spokane, WA, has written to herself in an effort to convince herself to stop smoking. Shalonda is ashamed that she has allowed smoking to rob her of the strength to play games with her daughter, Hennessey. She asks herself why she has not quit smoking yet. The poster includes a message to call a quit line for cessation assistance. 18”x24” resizable poster; available in TIFF, PDF, and JPEG formats.
| |
|
2009 Archived
| Shalonda 60
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This spot from the “Dear Me” tobacco cessation campaign features Shalonda, a young African American mom. She is sitting outside her home and reading aloud a letter that she has written to herself. While pushing her baby on a swing, Shalonda explains that she misses being able to sing and dance and play games and basketball with her child. She fondly remembers the days when she could exercise without becoming winded. Although sad, Shalonda seems determined to quit smoking for her own health, and for the health of her daughter.
| |
|
2009 Archived
| Shalonda Radio
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This audio spot from the “Dear Me” tobacco cessation campaign features Shalonda, a young mother who is reading aloud a letter that she has written to herself. Shalonda explains that she misses physical activity and exercise, and being able to sing, dance and play games and basketball with her daughter. She fondly remembers the days when she could work out without becoming winded. Although sad, Shalonda seems determined to quit smoking for her own health, and for the health of her daughter. The spot ends with a tag line and phone number to call for cessation assistance. This campaign was awarded the Grand Prize at the 2010 Radio Mercury Awards for best campaign. The Radio Mercury Awards honor outstanding radio created by agencies, production companies, radio stations and students.
| |
|
2009 Archived
| Shanin
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This spot from the “Dear Me” tobacco cessation campaign features Shanin, a young Caucasian mom, interacting with her children inside their home. She tearfully reads aloud a letter she has written to herself. With regret and shame, Shanin admits that she declined to chaperone her daughter’s class trip because she knew she’d be unable to smoke cigarettes in that setting. Her struggle with smoking is exemplified by an ashtray full of cigarettes placed right next to some of the children’s toys.
| |
|
2009 Archived
| Shanin - Out-of-Home
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Shanin, a young mother from Seattle, WA, has written in an effort to convince herself to stop smoking. Shanin is embarrassed to disclose that she has chosen smoking over participating in her daughters’ school activities, and she acknowledges that her daughters are justified in thinking this behavior is unfair. She bemoans the fact that even though she tries to convince herself to stop smoking on a daily basis she has not yet found the strength to do so. (Can be resized to 28”x11”or 34”x11”; available in TIFF, JPEG, and PDF formats. Companion posters with the tagline “No One Can Make Me Quit But Me” offered at no charge.)
| |
|
2009 Archived
| Shanin - Print
Target Audiences None, Adults, Rural Audiences
Produced For Washington State Department of Health
Description This poster focuses on the dangers of secondhand smoke to young children and the importance of being a good role model for children. This is a black and white replica of an unedited, handwritten letter that Shanin, a young mother from Seattle, WA, has written to herself in an effort to convince herself to stop smoking. Shanin is embarrassed to admit that she has chosen smoking over participating in her daughters’ school activities, and she acknowledges that her daughters are justified in thinking this behavior is unfair. The poster includes a message to call a quit line for cessation assistance. 18”x24” resizable poster; available in TIFF, PDF, and JPEG formats.
| |
|