2011 Current
| Suffering - Emphysema - Out-of-Home
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description This ad is a companion to the “Suffering Every Minute” campaign TV ads that urge smokers to quit before they suffer from a stroke or emphysema. The image shows an African American man coughing and grimacing in pain, with an oxygen tube attached to his nose to help him breathe. The text of the ad reads, "Dying from smoking is rarely quick...and never painless. When smoking leads to emphysema, you can suffer every minute of every day." Ads are in 36"x7.5" and 21"x22" resizable sizes; TIFF, JPEG, and PDF formats are available. May be used for transit areas and other similar out-of-home placements.
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2011 Current
| Suffering - Emphysema - Poster
Languages English, Chinese (Cantonese and Mandarin), Russian
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description This ad is a companion to the “Suffering Every Minute” campaign TV ads that urge smokers to quit before they suffer from a stroke or emphysema. The image shows an African American man coughing and grimacing in pain, with an oxygen tube attached to his nose to help him breathe.The text of the ad reads, "Dying from smoking is rarely quick...and never painless. When smoking leads to emphysema, you can suffer every minute of every day. Ads are in 10"x12", 11"x20" and 10"x13.5" and available in English, Chinese, and Russian. Available formats: TIFF, JPEG, PDF. Ads can be adapted.
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2012 Current
| Suffering - Lung Cancer - Blood 15
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A sweating and haggard Caucasian man is at his bathroom sink. He begins to wheeze and cough and is unable to stop. He is in obvious discomfort. He eventually spits up blood into the sink. Text appears on the screen that says: Dying from smoking is rarely quick…and never painless. When smoking leads to lung cancer you can suffer every minute of every day.
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2012 Current
| Suffering - Lung Cancer - Blood 30
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A sweating and haggard Caucasian man is at his bathroom sink. He begins to wheeze and cough and is unable to stop. He is in obvious discomfort. He eventually spits up blood into the sink. Text appears on the screen that says: Dying from smoking is rarely quick…and never painless. When smoking leads to lung cancer you can suffer every minute of every day. 285,000 Americans are living with the misery of lung cancer caused by smoking.
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2012 Current
| Suffering - Lung Cancer - No Blood 15
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A sweating and haggard Caucasian man is at his bathroom sink. He begins to wheeze and cough and is unable to stop. He is in obvious discomfort. He eventually spits up into the sink. Text appears on the screen that says: Dying from smoking is rarely quick…and never painless. When smoking leads to lung cancer you can suffer every minute of every day.
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2012 Current
| Suffering - Lung Cancer - No Blood 30
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A sweating and haggard Caucasian man is at his bathroom sink. He begins to wheeze and cough and is unable to stop. He is in obvious discomfort. He eventually spits up into the sink. Text appears on the screen that says: Dying from smoking is rarely quick…and never painless. When smoking leads to lung cancer you can suffer every minute of every day. 285,000 Americans are living with the misery of lung cancer caused by smoking.
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2012 Current
| Suffering - Lung Cancer - Poster
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description This poster features a haggard and drawn Caucasian man in his late 40s or early 50s is looking at himself in the mirror of his darkened bathroom. As he clutches the edge of the sink, his expression conveys a combination of hopelessness and disbelief about what he has become as a result of smoking-related lung cancer. The text reads: Dying from smoking is rarely quick and never painless. When smoking leads to lung cancer you can suffer every minute of every day. The ad shows information for New York City residents to obtain free smoking cessation help including a transdermal nicotine patch and a link to a toll free service and website for additional information and assistance; may be customized for local use. Ad is in 6.157"x7.62" resizable dimensions and available in TIFF, JPEG, and PDF formats.
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2012 Current
| Suffering - Lung Cancer - Print
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description This poster features a haggard and drawn Caucasian man in his late 40s or early 50s is looking at himself in the mirror of his darkened bathroom. As he clutches the edge of the sink, his expression conveys a combination of hopelessness and disbelief about what he has become as a result of smoking-related lung cancer. The text reads: Dying from smoking is rarely quick and never painless. When smoking leads to lung cancer you can suffer every minute of every day. The ad includes information for New York City residents to obtain free smoking cessation help including a transdermal nicotine patch and a link to a toll free service and website for additional information and assistance; may be customized for local use. Ads are in 5.5"x8.25" and 7.5"x10.25" resizable dimensions, available in English and Spanish and available in TIFF, JPEG, and PDF formats.
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2012 Current
| Suffering - Lung Cancer - Web Banner
Media Type Digital Display
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A haggard and drawn Caucasian man in his late 40s or early 50s is looking at himself in the mirror of his darkened bathroom. As he clutches the edge of the sink, his expression conveys a combination of hopelessness and disbelief about what he has become as a result of smoking-related lung cancer. The text reads: Dying from smoking is rarely quick and never painless. When smoking leads to lung cancer you can suffer every minute of every day. The ad includes information for New York City residents to obtain free smoking cessation help including a transdermal nicotine patch and a link to a toll free service and website for additional information and assistance; may be customized for local use. Web banners are available in sizes 160x600, 728x90 and 300x250 - animated only.
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2012 Current
| Suffering - Mom Cancer - Print
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description In this full color print ad, an African American mom and her young son are reclining on the couch together, embracing each other; each with a faraway look in their eyes. The mom is using oxygen from a tank next to the couch, and her head is wrapped in a scarf, indicating she has lost her hair to chemotherapy. Their expressions show hopelessness at her imminent death. The text reads: Dying from smoking is rarely quick and never painless. When smoking leads to cancer you and your family can suffer every minute of every day. The ad includes information for New York City residents to obtain free smoking cessation help including a transdermal nicotine patch and a link to a toll free service and website for additional information and assistance; may be customized for local use. Ad is in 7.5"x10.25" resizable dimensions and available in TIFF, JPEG, and PDF formats.
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2012 Current
| Suffering - Mom Cancer - Web Banner
Media Type Digital Display
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description An African American mom and her young son are reclining on the couch together, embracing each other; each with a faraway look in their eyes. The mom is using oxygen from a tank next to the couch, and she is wearing a head scarf to indicate that she has lost her hair to chemotherapy. Their expressions indicate a sense of hopelessness and imminent death. The text reads: Dying from smoking is rarely quick and never painless. When smoking leads to cancer you and your family can suffer every minute of every day. The ad includes information for New York City residents to obtain free smoking cessation help including a transdermal nicotine patch and a link to a toll free service and website for additional information and assistance; may be customized for local use. Animated use placements only are in sizes 160x600, 728x90 and 300x250.
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2012 Current
| Suffering - Mom Cancer 15
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A young African American mom is lying on the couch, her head covered by a scarf, and she has oxygen tubes inserted into her nostrils. Her expression is vacant but the viewer can see she is in extreme distress and her breathing is labored. Her young son reaches toward her with a glass of water as he smiles bravely. She clutches his hand as they stare intently at one another, and she whimpers sadly. Text appears on the screen that reads: Dying from smoking is rarely quick…and never painless. When smoking leads to cancer, you and your family can suffer every minute of every day.
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2012 Current
| Suffering - Mom Cancer 30
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A young African American mom is lying on the couch, her head covered by a scarf, and she has oxygen tubes inserted into her nostrils. Her expression is vacant but the viewer can see she is in extreme distress and her breathing is labored. Her young son reaches toward her with a glass of water as he smiles bravely. She clutches his hand as they stare intently at one another, and she whimpers sadly. Text appears on the screen that reads: Dying from smoking is rarely quick…and never painless. When smoking leads to cancer, you and your family can suffer every minute of every day. More than 846,000 Americans are living with the misery of cancer caused by smoking.
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2011 Current
| Suffering - Stroke
Languages English, Chinese (Cantonese and Mandarin), Russian
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description This ad is a companion to the “Suffering Every Minute” campaign TV ads that urge smokers to quit before they suffer from a stroke or emphysema. The image shows a woman whose face is distorted by pain and has an oxygen tube attached to her nose to help her breathe. The text of the ad reads, "Dying from smoking is rarely quick...and never painless. When smoking leads to stroke, you can suffer every minute of every day." Ad available in English, Chinese, and Russian. Can be adapted. Formats available: TIFF, JPG, and PDF.
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2011 Current
| Suffering - Stroke - Out-of-Home
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description This ad is a companion to the “Suffering Every Minute” campaign TV ads that urge smokers to quit before they suffer from a stroke or emphysema. The image shows a woman whose face is distorted by pain and has an oxygen tube attached to her nose to help her breathe. The text of the ad reads, "Dying from smoking is rarely quick...and never painless. When smoking leads to stroke, you can suffer every minute of every day." Ads are in 36"x7.5" and 21"x22" resizable sizes and available in TIFF, JPEG, and PDF formats. May be used for transit areas and other similar out-of-home placements.
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2011 Current
| Suffering - Stroke 30
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A woman is lying in her bed, staring blankly at the ceiling, with an oxygen tube in her nostrils. She is gurgling and breathing in a labored manner, and seems to be in distress. Her husband enters the bedroom and checks her adult diaper, then holds her hand to offer some comfort. The text explains that a smoking-related death is often a painful and drawn out process, especially when one suffers a stroke, and that more than one million Americans are living with the devastation of smoking-related stroke. Viewers are directed to a toll free quitline for cessation assistance.
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2011 Current
| Suffering - Stroke 60
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description A woman is lying in her bed, staring blankly at the ceiling, with an oxygen tube in her nostrils. She is gurgling and breathing in a labored manner, and seems to be in distress. Her husband enters the bedroom, gently wipes and then lovingly strokes her face, and checks her adult diaper. He then holds her hand to offer some comfort. The text explains that a smoking-related death is often a painful and drawn out process, especially when one suffers a stroke, and that more than one million Americans are living with the devastation of smoking-related stroke. Viewers are directed to a toll free quitline for cessation assistance.
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