2011 Current
| One Cigarette - Aneurysm - Print
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description This full color print ad features a carefree-looking young adult male looking directly at the camera. The text above his head reads “I only smoke five cigarettes a day.” Beneath his head is the warning: He Could Still Have An Aneurysm. One Cigarette Is One Too Many. Ads are in 12”x6” and 7.127"x9.5" resizable dimensions available in English and Spanish and TIFF, JPEG, and PDF formats.
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2011 Current
| One Cigarette - Aneurysm - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A cheerful young adult male is looking directly into the camera, seemingly proud of the fact that he has reduced his smoking habit from one full pack of cigarettes per day to five cigarettes per day. He feels that this is a safe alternative. As he is speaking, the screen changes to a full color graphic of a brain aneurysm, and the announcer states that this man is still at risk for an aneurysm. The announcer directs smokers to call the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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2011 Current
| One Cigarette - Aneurysm - Web Banner
Media Type Digital Display
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description These ads feature a carefree-looking young adult man looking directly at the camera. The text reads: “I only smoke five cigarettes a day…Maybe.” The text is accompanied by a full color graphic of a brain aneurysm. His statement is replaced with the warning: He Could Still Have An Aneurysm. One Cigarette Is One Too Many. Web banners are available in three sizes: 160x600, 300x250 and 728x90.
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2011 Current
| One Cigarette - Asthma - Print
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description This full color print ad features a young elementary school/kindergarten aged-girl staring blankly into the camera. The text reads “My mom only smokes on the weekends.” Beneath that statement is the warning: She Could Still Have An Asthma Attack. One Cigarette Is One Too Many. Ads are in 12”x6” and 7.127"x9.5" resizable dimensions available in English and Spanish and TIFF, JPEG, and PDF formats.
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2011 Current
| One Cigarette - Asthma - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A sweet young African American girl is looking directly into the camera. She states that her mom smokes, but only on the weekends. As she is speaking, the screen changes to a graphic of a chest x-ray and the announcer states that this young girl is still at risk for an asthma attack. The announcer directs smokers to the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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2011 Current
| One Cigarette - Heart Attack - Print
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description This full color print ad features a serious young woman looking directly into the camera. The text reads “I only smoke when I take breaks at work.” Beneath that statement is the warning: She Could Still Have A Heart Attack. One Cigarette Is One Too Many. Ads are in 12”x6” and 7.127"x9.5" resizable dimensions available in English and Spanish and TIFF, JPEG, and PDF formats.
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2011 Current
| One Cigarette - Heart Attack - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A thirty-something Caucasian woman is speaking to the camera about her smoking habit. She claims that she only smokes when she takes a break at work and in the evening and questions whether or not this qualifies her as a smoker. As she is speaking, the screen changes to a graphic of an open heart surgical procedure, and the announcer states that this young woman is still at risk for a heart attack. The announcer directs smokers to the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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2011 Current
| One Cigarette - Heart Attack - Web Banner
Media Type Digital Display
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description These ads feature a serious young woman looking directly into the camera. The text reads “I only smoke when I take breaks at work.” The text is accompanied by a graphic of an open heart surgical procedure. Her statement is replaced with the warning: She Could Still Have A Heart Attack. One Cigarette Is One Too Many. Web banners are available in three sizes: 160x600, 300x250 and 728x90.
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2011 Current
| One Cigarette - Heart Attack, Aneurysm, Asthma - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A thirty-something Caucasian woman is speaking to the camera about her smoking habit. She claims that she only smokes when she takes a break at work and in the evening and questions whether or not this qualifies her as a smoker. As she is speaking the screen changes to a graphic of an open heart surgical procedure, and the announcer states that this young woman is still at risk for a heart attack. Then a cheerful young adult male is looking directly into the camera, seemingly proud of the fact that he has reduced his smoking habit from one full pack of cigarettes per day to five cigarettes per day. He feels that this is a safe alternative. As he is speaking the screen changes to a full color graphic of a brain aneurysm, and the announcer states that this man is still at risk for an aneurysm. Finally a sweet young African American girl is looking directly into the camera. She states that her mom smokes, but only on the weekends. As she is speaking the screen changes to a graphic of a chest x-ray and the announcer states that this young girl is still at risk for an asthma attack. The announcer directs smokers to the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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2011 Current
| One Cigarette - Lung Cancer - Print
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description This full color print ad features a serious woman looking directly into the camera. The text reads “I only smoke a few cigarettes at night.” Beneath that statement is the warning: She Could Still Get Lung Cancer. One Cigarette Is One Too Many. Ads are in 12”x6” and 7.127"x9.5" resizable dimensions available in English and Spanish and TIFF, JPEG, and PDF formats.
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2011 Current
| One Cigarette - Lung Cancer - TV - Eng
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A thirty-something African American woman is speaking to the camera about her smoking habit. She downplays the problem by saying she only smokes a little bit at night and sometimes in the evenings. As she is speaking, the screen changes to a graphic of a diseased lung x-ray and the announcer states that this young woman is still at risk for lung cancer. The announcer directs smokers to the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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2011 Current
| One Cigarette - Lung Cancer - Web Banner
Media Type Digital Display
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description These ads feature a serious woman looking directly into the camera. The text reads “I only smoke a few cigarettes at night.” The text is accompanied by a graphic of an x-ray showing a diseased lung. Her statement is replaced with the warning: She Could Still Get Lung Cancer. One Cigarette Is One Too Many. Web banners are available in three sizes: 160x600, 300x250 and 728x90.
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2011 Current
| One Cigarette - Lung Cancer, Pancreatic Cancer, Stroke
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A thirty-something African American woman is speaking to the camera about her smoking habit. She downplays the problem by claiming that she only smokes a little bit at night and sometimes in the evenings. As she is speaking the screen changes to a graphic of diseased lung x-ray and the announcer states that this young woman is still at risk for lung cancer. Next, a Caucasian man is speaking to the camera about his smoking habit. He downplays the habit by claiming that he only smokes when he is stressed, which amounts to about five cigarettes per day. As he is speaking the screen changes to a graphic of x-rays revealing a diseased pancreas the announcer states that this man is still at risk for pancreatic cancer. Finally, a woman is describing her smoking habit, saying that she’s pleased with the progress she has made in reducing the amount of cigarettes she smokes each day. She questions whether or not she has reason to worry. As she is speaking the screen changes to a graphic of a brain that has experienced a stroke and the announcer states that this woman is still at risk for stroke. The announcer directs smokers to the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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2011 Current
| One Cigarette - Pancreatic Cancer - Print
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description This full color print ad features a serious young man looking directly into the camera. The text reads “I only smoke when I’m stressed.” Beneath that statement is the warning: He Could Still Get Pancreatic Cancer. One Cigarette Is One Too Many. Ads are in 12”x6” and 7.127"x9.5" resizable dimensions available in English and Spanish and TIFF, JPEG, and PDF formats.
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2011 Current
| One Cigarette - Pancreatic Cancer - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A Caucasian man is speaking to the camera about his smoking habit. He downplays the habit by claiming that he only smokes when he is stressed, which amounts to about five cigarettes per day. As he is speaking, the screen changes to a graphic of x-rays revealing a diseased pancreas the announcer states that this man is still at risk for pancreatic cancer. The announcer directs smokers to the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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2011 Current
| One Cigarette - Pancreatic Cancer - Web Banner
Media Type Digital Display
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description These ads feature a serious young man looking directly into the camera. The text reads “I only smoke when I’m stressed.” The text is accompanied by a graphic of x-rays revealing a diseased pancreas. His statement is replaced with the warning: He Could Still Get Pancreatic Cancer. One Cigarette Is One Too Many. Web banners are available in three sizes: 160x600, 300x250 and 728x90.
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2011 Current
| One Cigarette - Stroke - Print
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description This full color print ad features a serious woman looking directly into the camera. The text reads “I cut down to half a pack already.” Beneath that statement is the warning: She Could Still Have A Stroke. One Cigarette Is One Too Many. Ads are in 12”x6” and 7.127"x9.5" resizable dimensions available in English and Spanish and TIFF, JPEG, and PDF formats.
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2011 Current
| One Cigarette - Stroke - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Quitline Promotion, Health Consequences of Smoking
Description A woman is describing her smoking habit, saying that she’s pleased with the progress she has made in reducing the amount of cigarettes she smokes each day. She questions whether or not she has reason to worry. As she is speaking, the screen changes to a graphic of a brain that has experienced a stroke and the announcer states that this woman is still at risk for stroke. The announcer directs smokers to the New York City quitline, and additional information remains on the screen regarding the nicotine patch and gum giveaway, phone number, and website.
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