2011 Archived
| Be an Original - Teen Girl - Banner
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A brooding teen girl is looking directly into the camera, unaware that she has a bar code across her forehead. The text explains that since tobacco users have a short life, the tobacco industry must search out teens to replace them. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. Printed vertical pop up banner available in sizes 33.5"x79".
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2011 Archived
| Be An Original - Young Teen Girl - Banner
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A smiling preadolescent girl is looking innocently into the camera, unaware that she has a bar code across her forehead. The text explains that for every customer who dies as a result of tobacco-related illness, the tobacco industry must search for a replacement smoker. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. Printed vertical pop up banner available in sizes 33.5"x79".
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2011 Archived
| Be An Original - Sticker
Media Type Supporting Material
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description This 1.75"x1.75" sticker features the logo for the Rhode Island "Be An Original" tobacco control campaign. The logo is a circular or wheel-like shape with the blurred and stenciled words “Don’t Be A Replacement” written inside of it. Across the top of the circle is a sticker reading “Be An Original.” Additional text directs readers to the Be An Original Facebook page for further information.
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2011 Archived
| Be An Original - Teen Boy
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A disdainful looking teen boy has his head tilted as he looks directly into the camera. He is unaware that he has a bar code across his forehead. The text explains that approximately 1,800 Rhode Island citizens die each year as a result of tobacco, and the tobacco industry must search for young replacement tobacco users. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. The ad is in 8.5"x11" resizable dimensions, available in TIFF, JPEG, and PDF formats.
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2011 Archived
| Be An Original - Teen Boy - Banner
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A disdainful looking teen boy has his head tilted as he looks directly into the camera. He is unaware that he has a bar code across his forehead. The text explains that approximately 1,800 Rhode Island citizens die each year as a result of tobacco, and the tobacco industry must search for young replacement tobacco users. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. Printed vertical pop up banner available in sizes 33.5"x79".
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2011 Archived
| Be An Original - Teen Boy - Out-of-Home
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A disdainful looking teen boy has his head tilted as he looks directly into the camera. He is unaware that he has a bar code across his forehead. The text explains that approximately 1,800 Rhode Island citizens die each year as a result of tobacco, and the tobacco industry must search for young replacement tobacco users. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. The ad is in 36"x7.5" resizable dimensions, available in TIFF, JPEG, and PDF formats.
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2011 Archived
| Be An Original - Teen Girl
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A brooding teen girl is looking directly into the camera, unaware that she has a bar code across her forehead. The text explains that since tobacco users have a short life, the tobacco industry must search out teens to replace them. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. The ad is in 8.5"x11" resizable dimensions, available in TIFF, JPEG, and PDF formats.
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2011 Archived
| Be An Original - Teen Girl - Out-of-Home
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A brooding teen girl is looking directly into the camera, unaware that she has a bar code across her forehead. The text explains that since tobacco users have a short life, the tobacco industry must search out teens to replace them. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. The ad is in 36"x7.5" resizable dimensions, available in TIFF, JPEG, and PDF formats.
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2011 Archived
| Be An Original - Young Teen Girl
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A smiling preadolescent girl is looking innocently into the camera, unaware that she has a bar code across her forehead. The text explains that for every customer who dies as a result of tobacco-related illness, the tobacco industry must search for a replacement smoker. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. The ad is in 8.5"x11" resizable dimensions, available in TIFF, JPEG, and PDF formats.
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2011 Archived
| Be An Original - Young Teen Girl - Out-of-Home
Target Audiences Youths and Young Adults
Produced For Rhode Island Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation
Description A smiling preadolescent girl is looking innocently into the camera, unaware that she has a bar code across her forehead. The text explains that for every customer who dies as a result of tobacco-related illness, the tobacco industry must search for a replacement smoker. A circular logo warns young people not to become a replacement tobacco user, but to resist the pressure and be an original. Additional text directs readers to the Be An Original Facebook page for further information. The ad is in 36"x7.5" resizable dimensions, available in TIFF, JPEG, and PDF formats.
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