2008 Archived
| Back Step
Target Audiences Adults, Parents
Produced For ClearWay Minnesota
Themes Cessation - General, Cessation - Role Models for Children
Description A mom is sitting next to her young daughter helping with homework. She is pleased with the daughter’s answer and says she is going to be right back. By the look on the girl’s face, it’s obvious she is not happy with her mom’s destination, which turns out to be the porch step. As the mom fumbles for a lighter for her cigarette, a hand reaches in front of her face and offers her a light. She is shocked and disappointed to see it is her own son, joining her on the porch for a cigarette. The text states that children of smokers are almost twice as likely to smoke.
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2008 Archived
| Cash Register
Target Audiences Adults, Parents
Produced For ClearWay Minnesota
Themes Cessation - General, Health Consequences of Smoking
Description This ad was designed to emphasize the costs of smoking, in terms of health and personal consequences. ClearWay Minnesota ran the ad as part of its “We All Pay the Price” campaign, which seeks to educate the public that tobacco use is a problem for all Minnesotans, not just smokers.
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2010 Archived
| Grave Digger
Target Audiences Adults, Parents
Produced For ClearWay Minnesota
Themes Cessation - General, Tobacco Industry Manipulation
Description The purpose of this ad is to highlight the role of the tobacco industry on the health of Minnesotans. ClearWay Minnesota ran the ad as part of its “We All Pay the Price” campaign, which seeks to educate the public that tobacco use is a problem for all Minnesotans, not just smokers.
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2008 Archived
| Hallway
Target Audiences Adults, Parents
Produced For ClearWay Minnesota
Themes Cessation - General, Health Consequences of Smoking
Description A young girl and her mom are walking down a hospital hallway, hand in hand. The mom is wearing a hospital gown and dragging an oxygen tank behind her. Interspersed are shots of the mother deeply inhaling a cigarette. While the narrator explains that smoking has cost Minnesota almost two million dollars in healthcare costs, it has also cost Emily her mom. The camera focuses on Emily, sitting in a hospital waiting area, alone and despondent. The URL for weallpaytheprice.com appears on the screen.
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2010 Archived
| Repeating Doctors
Target Audiences Adults, Parents
Produced For ClearWay Minnesota
Themes Cessation - General, Tobacco Industry Manipulation
Description This ad emphasizes the costs of smoking, in terms of health and personal consequences. ClearWay Minnesota ran this ad as part of “We All Pay the Price” campaign, which seeks to educate the public that tobacco use is a problem for all Minnesotans, not just smokers.
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