2012 Archived
| Dear Me (NH) Patrick - Back Story
Media Type Supporting Material
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Casual Smoking
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|
2012 Archived
| Dear Me (NH) Patrick - TV
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|
2012 Archived
| Dear Me (NH) Patrick -Radio
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|
2012 Archived
| Dear Me (NH) Patrick 60
Media Type Supporting Material
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|
2012 Archived
| Dear Me (NH) Patrick Red - Out-of-Home
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.) New Hampshire used these ads for LCD display; sized at 26.67”x15” but can be multiple sizes; available also in TIFF, JPEG, and PDF formats; use for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
| |
|
2012 Archived
| Dear Me (NH) Sharon - Back Story
Media Type Supporting Material
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Casual Smoking
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|
2012 Archived
| Dear Me (NH) Sharon 60
Media Type Supporting Material
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|
2012 Archived
| Dear Me (NH) Sharon - Out-of-Home
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.) New Hampshire used these ads for LCD display; sized at 26.67”x15” but can be multiple sizes; available also in TIFF, JPEG, and PDF formats; use for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
| |
|
2012 Archived
| Dear Me (NH) Sharon - Radio
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|
2012 Archived
| Dear Me (NH) Sharon - TV
Target Audiences Adults, Rural Audiences, Youths and Young Adults
Produced For New Hampshire Department of Health and Human Services
Themes Cessation - General, Quitline Promotion
Description Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)
| |
|