2016 Current
| Bridge
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Cessation - General, Secondhand Smoke - General, Empowerment/Social Norms, Quitline Promotion
Description A man appearing lost in thought is standing on a bridge holding a happy toddler. The Headline states that to enjoy a future with the child, smokers need to protect their own health and quit smoking.
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2016 Current
| Climb Out
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Addiction, Cessation - General, Quitline Promotion
Description A man is sinking into ashes in an oversized ashtray; he looks to be sinking in quicksand. He stretches out his arms for help climbing out. The Headline explains that escape from smoking is possible. The Asian Smokers’ Quitline can offer free nicotine patches and counseling to help.
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2016 Current
| Cradling
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Cessation - General, Secondhand Smoke - General, Empowerment/Social Norms, Quitline Promotion
Description A young father is holding a sleeping newborn to his chest. A nicotine patch is visible on the father’s arm. The Headline states that to continue caring for the baby, smokers need to protect their own health and quit smoking.
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2016 Current
| Holding Hands
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Cessation - General, Secondhand Smoke - General, Empowerment/Social Norms, Quitline Promotion
Description A young child looks up at his father while they are holding hands. The father is smiling and a nicotine patch is visible on his arm. The Headline states that to participate in the child’s future, smokers need to protect their own health and quit smoking.
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2016 Current
| I Can Do It
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description A confident man standing tall faces the camera while wearing a shirt patterned with text “I can do it!” In one upraised hand, he holds a crushed package of cigarettes. The Headline states that over 10,000 people have enrolled in Asian Smokers’ Quitline services to quit smoking and the reader can quit, too.
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2016 Current
| Smiling Faces
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Cessation - General, Secondhand Smoke - General, Empowerment/Social Norms, Quitline Promotion
Description A smiling man is sitting at a table inside his home. A nicotine patch with a red smiley face is visible his arm. A child’s hand holding a red crayon is visible just inside the frame of the image. The Headline in a child’s handwriting states: “Many Thanks, Daddy!” The ad promotes the idea that family harmony follows quitting.
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2016 Current
| Untied
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Addiction, Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description A print ad campaign developed by Asian Smokers’ Quitline (ASQ) to encourage quitting among Asian American men. Ads are available in Chinese, Korean and Vietnamese languages. Each language carries its own unique quitline number.
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2016 Current
| You Can Do It
Target Audiences Adults, Asian Americans
Languages Korean, Vietnamese, Chinese (Traditional), Chinese (Simplified)
Produced For Asian Smokers' Quitline (ASQ)
Themes Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description A print ad campaign developed by Asian Smokers’ Quitline (ASQ) to encourage quitting among Asian American men. This ad shows a woman’s hand holding a nicotine patch and reaching out to the muscle of a man’s arm. The patch reads (in Asian language), “You can do it!” Ads are available in Chinese (Traditional and Simplified), Korean and Vietnamese languages. Each language carries its own unique quitline number.
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