2013 Current
| Back Door
Produced For Utah Department of Health
Themes Cessation - General, Quitline Promotion
Description Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.
| |
|
2013 Current
| Bad Day
Produced For Utah Department of Health
Themes Cessation - General, Quitline Promotion
Description Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.
| |
|
2013 Current
| Bus Stop
Produced For Utah Department of Health
Themes Cessation - General, Quitline Promotion
Description Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.
| |
|
2013 Current
| Quitting For Real - Out-of-Home
Produced For Utah Department of Health
Themes Cessation - General, Quitline Promotion
Description Utah’s "Quitting For Real" ad campaign focuses on the hard, everyday decisions that a person who is quitting tobacco must face. The campaign approach is to offer inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Supporting creative to TV and radio media broadcast are available in formats that allow adaptation for local use.
| |
|
2013 Current
| Quitting For Real - Web Banners
Media Type Digital Display
Produced For Utah Department of Health
Themes Cessation - General, Quitline Promotion
Description Utah’s "Quitting For Real" ad campaign focuses on the hard, everyday decisions that a person who is quitting tobacco must face. The campaign approach is to offer inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Supporting creative to TV and radio media broadcast are available in formats that allow adaptation for local use.
| |
|
2013 Current
| Sidewalk - TV
Produced For Utah Department of Health
Themes Cessation - General, Quitline Promotion
Description Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.
| |
|
2013 Current
| Waitress - TV
Produced For Utah Department of Health
Themes Cessation - General, Quitline Promotion
Description Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.
| |
|