2013 Current
| Cancer Doesn’t Care - Cutback
Target Audiences None, Adults, Hispanics
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Health Consequences of Smoking
Description The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads take those beliefs head-on with attitude and directness — and finish with a powerful closing that will force viewers to take notice – put simply, cancer doesn’t care that you are a light smoker or only smoke on weekends. Light smokers are not safe from the risks heavy smokers face. Spanish and English translations in :15 & :30 lengths.
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2014 Current
| Cancer Doesn’t Care - Out-of-Home
Target Audiences None, Adults, Hispanics
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Health Consequences of Smoking
Description The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads force viewers to take notice of the fact that light smokers are not safe from the risks heavy smokers face. Designed for use in transit areas; English & Spanish, adaptable file formats.
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2014 Current
| Cancer Doesn’t Care - Smoker
Target Audiences None, Adults, Hispanics
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Health Consequences of Smoking
Description The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads take those beliefs head-on with attitude and directness — and finish with a powerful closing that will force viewers to take notice – put simply, cancer doesn’t care that you are a light smoker or only smoke on weekends. Light smokers are not safe from the risks heavy smokers face. Spanish and English translations in :15 & :30 lengths.
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2014 Current
| Cancer Doesn’t Care - That Much
Target Audiences None, Adults, Hispanics
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Health Consequences of Smoking
Description The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads take those beliefs head-on with attitude and directness — and finish with a powerful closing that will force viewers to take notice – put simply, cancer doesn’t care that you are a light smoker or only smoke on weekends. Light smokers are not safe from the risks heavy smokers face. Spanish and English translations in :15 & :30 lengths.
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