2014 Current
| Imagine - Man
Target Audiences None, Adults, Hispanics
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Health Consequences of Smoking
Description The “Imagine” campaign encourages light smokers to understand that the “few” weekly cigarettes they smoke are actually quite dangerous. The goal of each spot is to ensure light smokers recognize themselves in the commercial; once viewers imagine the physical discomfort they go through each morning – something they consider a meaningless part of smoking – they see the previously unimaginable truth, their symptoms might actually be warning signs they already have irreversible damage. Spanish and English translations in :15 & :30 lengths.
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2014 Current
| Imagine - Out-of-Home
Target Audiences None, Adults, Hispanics
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Health Consequences of Smoking
Description These ads demonstrate that the physical discomfort light smokers go through are not a meaningless part of smoking; their symptoms might actually be warning signs of irreversible smoking-related damage. Designed for use in transit areas; English & Spanish, adaptable file formats.
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2014 Current
| Imagine - Woman
Target Audiences None, Adults, Hispanics
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Casual Smoking, Health Consequences of Smoking
Description The “Imagine” campaign encourages light smokers to understand that the “few” weekly cigarettes they smoke are actually quite dangerous. The goal of each spot is to ensure light smokers recognize themselves in the commercial; once viewers imagine the physical discomfort they go through each morning – something they consider a meaningless part of smoking – they see the previously unimaginable truth, their symptoms might actually be warning signs they already have irreversible damage. Spanish and English translations in :15 & :30 lengths.
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