2014 Current
| Candy Aisle - Out-of-Home
Produced For Oregon Health Authority, TPEP
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Flavored
Description Oregon Department of Health developed these ads for raising awareness of Big Tobacco’s youth marketing tactics through correlating tobacco with candy. Available in 14’ x 48’ size and JPEG and PDF file formats.
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2014 Current
| Candy Aisle - Print
Produced For Oregon Health Authority, TPEP
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Flavored
Description Oregon Department of Health developed these ads for raising awareness of Big Tobacco’s youth marketing tactics through correlating tobacco with candy. Available in 8.375” x 10.875” size and JPEG and PDF file formats.
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2014 Current
| Ice Cream Truck
Produced For Oregon Health Authority, TPEP
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Flavored, Tobacco Products - Menthol
Description In this radio spot and ice-cream truck vendor shouts his wares while the appropriate ice-cream truck music plays in the background. But his product is tobacco, not ice-cream - menthols and cigarillos in flavors of cherry, grape, chocolate, vanilla, melon, as well as chew tobacco. The voice over narrator cautions listeners that Big Tobacco knows what kids like and is spending millions to push candy-flavored tobacco products at convenient stores. The narrator’s final call to action is that listeners “Take a stand on how tobacco is marketed to kids in your community. Go to smokfreeoregon.com to learn more.”
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2014 Current
| Kills Like Tobacco
Produced For Oregon Health Authority, TPEP
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Flavored
Description Oregon Department of Health developed this out door ad to highlight Big Tobacco’s strategy to mimic candy in marketing tobacco products, and its deadly effects. Available in size 14’ x 48’ and JPEG and PDF file formats.
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2014 Current
| Seven
Produced For Oregon Health Authority, TPEP
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Flavored
Description This print ad from Oregon Department of Health shows how Big Tobacco’s marketing ploy to package tobacco products similar to candy, makes it tough for kids to tell the difference. Available in size is 8.375” x 10.875” and JPEG and PDF file formats. May be used for newspaper, magazine, and other similar print ad placements.
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2014 Current
| Sweet
Produced For Oregon Health Authority, TPEP
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Flavored
Description Oregon Department of Health developed this out door ad to highlight the fact that candy-flavored tobacco is still tobacco: addictive and harmful in disguise. Available in size 14’ x 48’ and JPEG and PDF file formats.
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