2010 Archived
| Apartment CA (2015)
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Languages English, Spanish, Korean, Vietnamese, Chinese (Cantonese), Chinese (Mandarin)
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General, Secondhand Smoke - Multiunit Housing
Description A middle aged man is smoking a cigarette while relaxing on a couch next to a vent. The camera follows the cigarette smoke as it travels throughout the man’s apartment and into a vent before exiting into the bedroom of an adjacent apartment where a young boy is sitting on the floor and playing with his toys. The boy begins to rub his eyes as they become irritated by the secondhand smoke. A voiceover reminds viewers about the toxicity of secondhand smoke. English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese translations.
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1999 Archived
| Bedroom
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General
Description A couple are in bed together. As the man smokes a cigarette, the room begins to fill with smoke. The woman sits up and exhales the smoke from her mouth.
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1999 Archived
| Car SHS
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General
Description An African American family sits in their car. As the father smokes a cigarette, the car fills with secondhand smoke. The other family members are coughing and rubbing their eyes and the nonsmoking woman exhales a stream of smoke.
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2002 Archived
| Daddy's Eyes, Momma's Lungs
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General
Description A black and white photograph features a joyful African American mom smoking a cigarette; she is oblivious to the harm she is causing her young son, who appears forlorn in the foreground of the photo. The text explains the dangers of secondhand smoke to young children. Full Page ad available in JPEG, PDF, and TIFF formats.
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2002 Archived
| Daddy's Eyes…Momma's Lungs
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General
Description A black and white photograph features a joyful African American mom smoking a cigarette; she is oblivious to the harm she is causing her young son, who appears forlorn in the foreground of the photo. The text explains the dangers of secondhand smoke to young children. Ad is sized in 30 sheet and bulletin sizes and available in JPEG and TIFF formats.
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1999 Archived
| Kitchen
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Pregnancy, Secondhand Smoke - General
Description This ad features an Asian-American man and pregnant woman in their kitchen. The man is smoking a cigarette and the air begins to fill with smoke. The woman begins to cough and smoke appears to exhale from her pregnant belly. The ad ends with the text, "Smokers aren't the only ones who smoke."
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1999 Archived
| Living Room
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General
Description This spot features a Hispanic brother and sister watching television in their living room. As the older brother smokes his cigarette, his young sister begins to cough and cover her face in distress. The spot ends with the caption "Smokers aren't the only ones who smoke."
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1999 Archived
| Pesky Filters
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General
Description This ad puts a sarcastic spin on the notion that even those who do not smoke cigarettes are at risk for serious illness and death if they are exposed to secondhand smoke. Available in TIF and JPEG formats.
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1999 Archived
| Smoke Knows
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - Restaurants and Bars
Description In an effort to disparage the benefit of smoking sections, this ad asks how cigarette smoke could possibly know how to remain in a smoking area. Available in JPEG and TIF formats.
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1999 Archived
| Wake Up
Target Audiences Adults, African Americans, Asian Americans, Females and Pregnant Women, Hispanics
Produced For California Department of Public Health (CTCP)
Themes Secondhand Smoke - General
Description In a new spin on the familiar expression "wake up and smell the coffee" this ad asks people to smell secondhand smoke, and in so doing, learn about its dangerous health effects. Available in TIF and JPEG formats.
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