2001 Archived
| Backyard Brian
Target Audiences Adults, African Americans, Females and Pregnant Women, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Tobacco Industry Manipulation, Health Consequences of Smoking
Description An adolescent boy is sitting on the floor of his house talking about his dad who died of smoking-related cancer. The ad encourages viewers to call a toll-free number to voice their concerns about the tobacco industry.
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2000 Archived
| Breathing Type
Target Audiences Adults, African Americans, Females and Pregnant Women, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Description The phone number 1-800-7-NOBUTTS appears to be breathing in a labored manner. As it struggles to breathe, the air fills with smoke.
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1999 Archived
| Favorite Memory
Target Audiences Adults, African Americans, Females and Pregnant Women, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Tobacco Industry Manipulation, Health Consequences of Smoking
Description Zach is a young boy poignantly describing his favorite memories of his late father who died of tobacco-related lung cancer. The written text urges consumers to become involved in action against the tobacco industry.
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1999 Archived
| Pick Up the Phone
Target Audiences Adults, African Americans, Females and Pregnant Women, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Description A coughing smoker exchanges a cigarette for a phone. Viewers are encouraged to call the toll-free number for help with smoking cessation.
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2001 Archived
| Song CA
Target Audiences Adults, African Americans, Females and Pregnant Women, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Tobacco Industry Manipulation, Health Consequences of Smoking
Description A young African American woman is tearfully remembering her dad who died of smoking-related cancer. She sings a special song that her dad wrote about her and used to sing to her. The text asks viewers to think about how many people they know whose lives have been damaged by the tobacco industry and to become involved in tobacco control efforts.
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