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View New Ads

 
New Ads represent the most recent ad campaign additions to MCRC; this section is updated as new materials come in, or every six months, whichever comes first. This feature is intended to be particularly useful for our users who browse our collection on a semi-annual basis and want to see what has been added since their last visit.
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Addictions: details >>

 Current
Addictions New Ad
Type: Television
Campaigns: California Countering Tobacco Industry  
Themes: Cessation - General, Countering Pro-Tobacco Influences
Languages: Spanish
Cost: Free
Year Produced: 2012
Description: With eye catching graphics, the TV ad "Addictions" compares the deaths caused by smoking to cocaine and heroin use. The viewer is told that cigarettes kill more people and are encouraged to call the California Smokers' Helpline for free assistance quitting.    more details >>
Apartment CA (2015): details >>

 Current
Apartment CA (2015) New Ad
Type: Television
Campaigns: California Secondhand Smoke Campaign  
Themes: Secondhand Smoke - General, Secondhand Smoke - Multiunit Housing
Languages: English, Spanish, Korean, Vietnamese, Cantonese, Mandarin
Cost: Free
Year Produced: 2010
Description: A middle aged man is smoking a cigarette while relaxing on a couch next to a vent. The camera follows the cigarette smoke as it travels throughout the man’s apartment and into a vent before exiting into the bedroom of an adjacent apartment where a young boy is sitting on the floor and playing with his toys. The boy begins to rub his eyes as they become irritated by the secondhand smoke. A voiceover reminds viewers about the toxicity of secondhand smoke. English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese translations.    more details >>
Be the Change - Brooke: details >>

 Current
Be the Change - Brooke New Ad
Type: Out-of-Home
Campaigns: The Cherokee Nation - Tobacco Stops With Me Campaign  
Themes: Cessation - General, Empowerment/Social Norms, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2009
Description: The Cherokee Nation, Oklahoma created a series of colorful boards to encourage users to quit commercial tobacco use to reduce the health risks such use poses to smokers and their families. This ad feature a beautiful healthy-looking young woman and the campaign message, “Tobacco Stops With Me”. The 1-800-QUIT-NOW Oklahoma tobacco helpline number is provided for free help.   more details >>
Be the Change - Secondhand Smoke: details >>

 Current
Be the Change - Secondhand Smoke New Ad
Type: Out-of-Home
Campaigns: Cherokee Challenge  
Themes: Secondhand Smoke - General, Empowerment/Social Norms, Cessation - Quitline, Health Consequences of Smoking, Sacred Use
Languages: English
Cost: Unknown
Year Produced: 2012
Description: The Cherokee Nation, Oklahoma created a series of colorful boards to encourage users to quit commercial tobacco use to reduce the health risks such use poses to smokers and their families. This ad reminds viewers of the all the chemicals in commercial tobacco and the adverse health effects secondhand smoke can have on children and non-smokers. The main message is “Be the Change. Commercial Tobacco Is Not Sacred Tobacco” and the 1-800-QUIT-NOW Oklahoma tobacco helpline number is provided for free help.   more details >>
Cancer Doesn’t Care - Cutback: details >>

 Current
Cancer Doesn’t Care - Cutback New Ad
Type: Television
Campaigns: Cancer Doesn’t Care  
Themes: Cessation - General, Casual Smoking, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2013
Description: The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads take those beliefs head-on with attitude and directness — and finish with a powerful closing that will force viewers to take notice – put simply, cancer doesn’t care that you are a light smoker or only smoke on weekends. Light smokers are not safe from the risks heavy smokers face. Spanish and English translations in :15 & :30 lengths.   more details >>
Cancer Doesn’t Care - Out-of-Home: details >>

 Current
Cancer Doesn’t Care - Out-of-Home New Ad
Type: Out-of-Home
Campaigns: Cancer Doesn’t Care  
Themes: Cessation - General, Casual Smoking, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads force viewers to take notice of the fact that light smokers are not safe from the risks heavy smokers face. Designed for use in transit areas; English & Spanish, adaptable file formats.    more details >>
Cancer Doesn’t Care - Smoker: details >>

 Current
Cancer Doesn’t Care - Smoker New Ad
Type: Television
Campaigns: Cancer Doesn’t Care  
Themes: Cessation - General, Casual Smoking, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads take those beliefs head-on with attitude and directness — and finish with a powerful closing that will force viewers to take notice – put simply, cancer doesn’t care that you are a light smoker or only smoke on weekends. Light smokers are not safe from the risks heavy smokers face. Spanish and English translations in :15 & :30 lengths.   more details >>
Cancer Doesn’t Care - That Much: details >>

 Current
Cancer Doesn’t Care - That Much New Ad
Type: Television
Campaigns: Cancer Doesn’t Care  
Themes: Cessation - General, Casual Smoking, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: The “Cancer doesn’t Care” campaign challenges the reasons light and non-daily smokers mistakenly believe they’re immune to the dangers of cigarettes. These ads take those beliefs head-on with attitude and directness — and finish with a powerful closing that will force viewers to take notice – put simply, cancer doesn’t care that you are a light smoker or only smoke on weekends. Light smokers are not safe from the risks heavy smokers face. Spanish and English translations in :15 & :30 lengths.   more details >>
Candy Aisle - Out-of-Home: details >>

 Current
Candy Aisle - Out-of-Home New Ad
Type: Out-of-Home
Campaigns: Big Tobacco Youth Marketing  
Themes: Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Countering Pro-Tobacco Influences
Languages: English
Cost: Free
Year Produced: 2014
Description: Oregon Department of Health developed these ads for raising awareness of Big Tobacco’s youth marketing tactics through correlating tobacco with candy. Available in 14’ x 48’ size and JPEG and PDF file formats.   more details >>
Candy Aisle - Print: details >>

 Current
Candy Aisle - Print New Ad
Type: Print
Campaigns: Big Tobacco Youth Marketing  
Themes: Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Countering Pro-Tobacco Influences
Languages: English
Cost: Free
Year Produced: 2014
Description: Oregon Department of Health developed these ads for raising awareness of Big Tobacco’s youth marketing tactics through correlating tobacco with candy. Available in 8.375” x 10.875” size and JPEG and PDF file formats.   more details >>
Cash Register: details >>

 Current
Cash Register New Ad
Type: Television
Campaigns: We All Pay The Price for Tobacco  
Themes: Cessation - General, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2008
Description: This ad was designed to emphasize the costs of smoking, in terms of health and personal consequences. ClearWay Minnesota ran the ad as part of its “We All Pay the Price” campaign, which seeks to educate the public that tobacco use is a problem for all Minnesotans, not just smokers.    more details >>
Cemetery: details >>

 Current
Cemetery New Ad
Type: Television
Campaigns: California Countering Tobacco Industry  
Themes: Cessation - General, Countering Pro-Tobacco Influences
Languages: English, Spanish
Cost: Free
Year Produced: 2012
Description: In "Cemetery," two tobacco industry executives are walking around a cemetery as the viewer is told that the tobacco industry is not in mourning over the 1,200 smokers who die each day. As the voiceover explains how the tobacco industry spends millions to attract new victims, a long line of people are shown who are waiting to get into the cemetery.    more details >>
Cherokee Nation - Dusty Dvoracek Cancer Prevention: details >>


 Current
Cherokee Nation - Dusty Dvoracek Cancer Prevention New Ad
Type: Radio
Themes: Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2013
Description: This radio PSA was created by the Cherokee Nation, Oklahoma. The message is narrated by former Sooner and Chicago Bear Dusty Dvoracek who urges Oklahomans to choose a healthier lifestyle; to stay away from tobacco, exercise, talk to their doctors, and eat right, to reduce the risk of cancer. Mr. Dvoracek advises listeners to visit the Cherokee Nation website, CherokeeNation.org, for additional information and resources.   more details >>
Cherokee Nation - Teddy Lehman Quit Smoking: details >>


 Current
Cherokee Nation - Teddy Lehman Quit Smoking New Ad
Type: Radio
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2014
Description: This radio PSA was created by the Cherokee Nation, Oklahoma. The message is narrated by former Sooner All American Teddy Lehman who tells Oklahomans that secondhand smoke contains chemicals that cause cancer in humans, and suggests that listeners should “take the Cherokee Challenge” – specifically, choose a healthier lifestyle by staying away from tobacco, exercising, and eating right. Mr. Lehman urges listeners to call the Oklahoma quitline, 1-800-QUIT-NOW, to get help to stop smoking.    more details >>
CherokeeHealthyNation 1: details >>


 Current
CherokeeHealthyNation 1 New Ad
Type: Radio
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2013
Description: This radio PSA was created by the Cherokee Nation, Oklahoma. The narrator starts off naming several positive experiences that Oklahoman children could have at various stages of their lives–to become Sooners, students, alumnae, major prize-winners, be a good influence on their peers, and have world-renowned honors. But the narrator warns that thousands will die due to poor nutrition, lack of exercise and secondhand smoke. He urges listeners to “take the Cherokee Challenge” and commit to a healthier lifestyle; to visit the Cherokee Nation website, CherokeeNation.org, for additional information and resources.   more details >>
CherokeeHealthyNation 2: details >>


 Current
CherokeeHealthyNation 2 New Ad
Type: Radio
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: This radio PSA was created by the Cherokee Nation, Oklahoma. The narrator starts off with a sobering to message – before the next game an average of 459 Oklahoman fans will die due to poor nutrition, lack of physical activity, tobacco use and exposure to secondhand smoke; he tells listeners that obesity, heart disease and high blood pressure and cancer are common, serious, and costly diseases. But the positive side is that these diseases are preventable by adopting healthier lifestyles. The narrator invites the audience to make the healthy choice, “take the Cherokee Challenge” and commit to a healthier lifestyle; to visit the Cherokee Nation website, CherokeeNation.org, for additional information and resources.   more details >>
Clear the Air: details >>

 Current
Clear the Air New Ad
Type: Television
Campaigns: California Countering Tobacco Industry  
Themes: Cessation - General, Countering Pro-Tobacco Influences
Languages: English
Cost: Free
Year Produced: 2012
Description: Open on a robot in a suit being interviewed. An unseen reporter asks the robot several questions regarding the dangers of secondhand smoke, to which the robot gives elusive answers. When the reporter finally asks how he sleeps at night, a solar panel comes out of the robots head as he states “we don’t have to,” highlighting the inhumanity of this representative of the tobacco industry.    more details >>
CommitToGetFit_QuitSmoking Print Ad: details >>

 Current
CommitToGetFit_QuitSmoking Print Ad New Ad
Type: Out-of-Home
Campaigns: The Cherokee Nation - Comprehensive Cancer Control Program  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2014
Description: The Cherokee Nation, Oklahoma created a series of colorful boards to encourage users to quit commercial tobacco use to reduce the health risks such use poses to smokers and their families. This ad features a healthy young woman using a punching bag at the gym. The message in the ad encourages a commitment to get fit by getting early health screenings and quitting smoking. The 1-800-QUIT-NOW Oklahoma tobacco helpline number is provided for free help to stop smoking and using tobacco products.   more details >>
Cranky Smoker: details >>

 Current
Cranky Smoker New Ad
Type: Television
Campaigns: Quitting Takes Practice  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Unknown
Year Produced: 2013
Description: California's wayward little Kurtz character is agitated that he's still smoking. The Voice of Reason offers the series of the Smokers' Helpline, but the little man misunderstands that they will tell him to quit. The Voice of Reason explains that they're there to help him figure out how to quit when he's ready to do so. English & Spanish.    more details >>
Cranky Smoker (Spanish): details >>

 Current
Cranky Smoker (Spanish) New Ad
Type: Television
Campaigns: Quitting Takes Practice  
Themes: Cessation - General, Cessation - Quitline
Languages: Spanish
Cost: Free
Year Produced: 2013
Description: California's wayward little Kurtz character is agitated that he's still smoking. The Voice of Reason offers the series of the Smokers' Helpline, but the little man misunderstands that they will tell him to quit. The Voice of Reason explains that they're there to help him figure out how to quit when he's ready to do so.    more details >>
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