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View New Ads

 
New Ads represent the most recent ad campaign additions to MCRC; this section is updated as new materials come in, or every six months, whichever comes first. This feature is intended to be particularly useful for our users who browse our collection on a semi-annual basis and want to see what has been added since their last visit.
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Amanda's Tip - Out-of-Home: details >>

 Current
Amanda's Tip - Out-of-Home New Ad
Type: Out-of-Home
Campaigns: Tips From Former Smokers  
Themes: Pregnancy, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: Amanda tried hard to quit smoking when she learned she was pregnant. But she was unable to overcome her addiction to cigarettes. In this ad, Amanda shares a photo of her baby, born 2 months early and weighing only 3 pounds. This out-of-home ad is part of CDC's Tips From Former Smokers campaign. Ads are in 30-sheet, 14" x 48", 11" x 28", and 69" x 48" resizable dimensions and are available in TIFF, JPEG, and PDF formats.    more details >>
Amanda's Tip - Print: details >>

 Current
Amanda's Tip - Print New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Pregnancy, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: Amanda tried hard to quit smoking when she learned she was pregnant. But she was unable to overcome her addiction to cigarettes. In this print ad for CDC's Tips From Former Smokers campaign, Amanda talks about the weeks that her baby girl spent in a hospital incubator after she was born 2 months early, weighing only 3 pounds. Ads are in 7” x 10”, 7" x 4.875" and 4.625” x 4.875” resizable dimensions; are available in English and Spanish; and are available in TIFF, JPEG, and PDF formats.   more details >>
Amanda's Tip - Radio: details >>


 Current
Amanda's Tip - Radio New Ad
Type: Radio
Campaigns: Tips From Former Smokers  
Themes: Pregnancy, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2014
Description: Smoking during pregnancy can cause premature birth and increase a baby's risk for developmental delays; problems with eyesight and breathing; and more. In this radio spot from CDC's Tips From Former Smokers campaign, Amanda talks about the weeks her baby spent in a hospital incubator. Amanda smoked during her pregnancy, and her baby was born 2 months early.   more details >>
Amanda's Tip - Web Banner: details >>

 Current
Amanda's Tip - Web Banner New Ad
Type: Web Banner/Art
Campaigns: Tips From Former Smokers  
Themes: Pregnancy, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: Amanda tried hard to quit smoking when she learned she was pregnant. But she was unable to overcome her addiction to cigarettes. In this digital ad, Amanda shares a photo of her baby, born 2 months early and weighing only 3 pounds. This ad is part of CDC's Tips From Former Smokers campaign. Web banners are in static and animated file formats, each available in sizes 300x250, 300x600 and 728x90; and in Spanish & English languages.    more details >>
Brett's Tip - Radio: details >>


 Current
Brett's Tip - Radio New Ad
Type: Radio
Campaigns: Tips From Former Smokers  
Themes: Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2014
Description: Brett started smoking at age 16. By his midthirties, Brett had gum disease—a danger for all smokers. By age 40, he started losing teeth. Two years later, he learned that all of his front teeth needed to come out—both top and bottom. In this radio ad for CDC's Tips From Former Smokers campaign, Brett talks about having most of teeth pulled during one long surgery. Because this ad has been designed to be hard hitting, it is important that it be placed in appropriately formatted media content. Please do not place this ad on any programming that reaches a younger audience, and in particular, children; the ad was designed and tested for an adult population aged 18–54 years. We ask that you place the advertising in accordance with this media dayparts schedule: All dayparts.   more details >>
Brian Artery - Web Banner: details >>

 Current
Brian Artery - Web Banner New Ad
Type: Web Banner/Art
Campaigns: Tips From Former Smokers  
Themes: Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: Cigarettes are especially dangerous for people who are living with HIV, the virus that can cause AIDS. This digital ad from CDC's Tips From Former Smokers campaign features Brian, whose smoking, combined with HIV, caused him to have a blood clot in his lungs, a stroke, and surgery on an artery in his neck. Web banners are in static and animated file formats, each available in sizes 300x250, 300x600 and 728x90; and in Spanish & English languages.    more details >>
Brian Manage - Web Banner: details >>

 Current
Brian Manage - Web Banner New Ad
Type: Web Banner/Art
Campaigns: Tips From Former Smokers  
Themes: Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: Cigarettes are especially dangerous for people who are living with HIV, the virus that can cause AIDS. This digital ad from CDC's Tips From Former Smokers campaign features Brian, whose smoking, combined with HIV, caused him to have a blood clot in his lungs, a stroke, and surgery on an artery in his neck. Web banners are in static and animated file formats, each available in sizes 300x250, 300x600 and 728x90; and in Spanish & English languages.    more details >>
Brian's Tip - Out-of-Home: details >>

 Current
Brian's Tip - Out-of-Home New Ad
Type: Out-of-Home
Campaigns: Tips From Former Smokers  
Themes: Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: Cigarettes are especially dangerous for people who are living with HIV, the virus that can cause AIDS. This out-of-home ad from CDC's Tips From Former Smokers campaign features Brian, whose smoking, combined with HIV, caused him to have a blood clot in his lungs, a stroke, and surgery on an artery in his neck. Ads are in 30-sheet, 14" x 48", 11" x 28", and 69" x 48" resizable dimensions and are available in TIFF, JPEG, and PDF formats.    more details >>
Brian's Tip - Print: details >>

 Current
Brian's Tip - Print New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2014
Description: Cigarettes are especially dangerous for people who are living with HIV, the virus that can cause AIDS. This print ad from CDC's Tips From Former Smokers campaign features Brian, whose smoking, combined with HIV, caused him to have a blood clot in his lungs, a stroke, and surgery on an artery in his neck. Ads are in 7” x 10”, 7" x 4.875" and 4.625” x 4.875” resizable dimensions; are available in English and Spanish; and are available in TIFF, JPEG, and PDF formats.   more details >>
Cause Fatal Lung Disease: details >>

 Current
Cause Fatal Lung Disease New Ad
Type: Print
Themes: Health Consequences of Smoking, Countering Pro-Tobacco Influences
Languages: English, Spanish
Cost: Free
Year Produced: 2011
Description: The Family Smoking Prevention and Tobacco Control Act requires FDA to include new warning labels on cigarette packages and in cigarette advertisements. On June 22, 2011, FDA published a final rule requiring color graphics depicting the negative health consequences of smoking to accompany the nine new textual warning statements. However, the final rule was challenged in court by several tobacco companies, and on August 24, 2012, the United States Court of Appeals for the District of Columbia Circuit vacated the rule and remanded the matter to the Agency. On December 5, 2012, the Court denied the government’s petition for panel rehearing and rehearing en banc. The government decided not to seek further review of the Court’s ruling. Therefore, the posted images are currently not in use. Available in JPEG format.   more details >>
Cigarettes Are Addictive: details >>

 Current
Cigarettes Are Addictive New Ad
Type: Print
Themes: Addiction, Health Consequences of Smoking, Countering Pro-Tobacco Influences
Languages: English, Spanish
Cost: Free
Year Produced: 2011
Description: The Family Smoking Prevention and Tobacco Control Act requires FDA to include new warning labels on cigarette packages and in cigarette advertisements. On June 22, 2011, FDA published a final rule requiring color graphics depicting the negative health consequences of smoking to accompany the nine new textual warning statements. However, the final rule was challenged in court by several tobacco companies, and on August 24, 2012, the United States Court of Appeals for the District of Columbia Circuit vacated the rule and remanded the matter to the Agency. On December 5, 2012, the Court denied the government’s petition for panel rehearing and rehearing en banc. The government decided not to seek further review of the Court’s ruling. Therefore, the posted images are currently not in use. Available in JPEG format.    more details >>
Cigarettes Cause Cancer: details >>

 Current
Cigarettes Cause Cancer New Ad
Type: Print
Themes: Health Consequences of Smoking, Countering Pro-Tobacco Influences
Languages: English, Spanish
Cost: Free
Year Produced: 2011
Description: The Family Smoking Prevention and Tobacco Control Act requires FDA to include new warning labels on cigarette packages and in cigarette advertisements. On June 22, 2011, FDA published a final rule requiring color graphics depicting the negative health consequences of smoking to accompany the nine new textual warning statements. However, the final rule was challenged in court by several tobacco companies, and on August 24, 2012, the United States Court of Appeals for the District of Columbia Circuit vacated the rule and remanded the matter to the Agency. On December 5, 2012, the Court denied the government’s petition for panel rehearing and rehearing en banc. The government decided not to seek further review of the Court’s ruling. Therefore, the posted images are currently not in use. Available in JPEG format.   more details >>
Cigarettes Cause Strokes and Heart Disease: details >>

 Current
Cigarettes Cause Strokes and Heart Disease New Ad
Type: Print
Themes: Health Consequences of Smoking, Countering Pro-Tobacco Influences
Languages: English, Spanish
Cost: Free
Year Produced: 2011
Description: The Family Smoking Prevention and Tobacco Control Act requires FDA to include new warning labels on cigarette packages and in cigarette advertisements. On June 22, 2011, FDA published a final rule requiring color graphics depicting the negative health consequences of smoking to accompany the nine new textual warning statements. However, the final rule was challenged in court by several tobacco companies, and on August 24, 2012, the United States Court of Appeals for the District of Columbia Circuit vacated the rule and remanded the matter to the Agency. On December 5, 2012, the Court denied the government’s petition for panel rehearing and rehearing en banc. The government decided not to seek further review of the Court’s ruling. Therefore, the posted images are currently not in use. Available in JPEG format.   more details >>
Dear Me (NH) Patrick  - Back Story: details >>

 Current
Dear Me (NH) Patrick - Back Story New Ad
Type: Web Video
Campaigns: Dear Me New Hampshire  
Themes: Cessation - General, Casual Smoking
Languages: English
Cost: Under $1,000
Year Produced: 2012
Description: Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)   more details >>
Dear Me (NH) Patrick  - TV: details >>

 Current
Dear Me (NH) Patrick - TV New Ad
Type: Television
Campaigns: Dear Me New Hampshire  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2012
Description: Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)   more details >>
Dear Me (NH) Patrick -Radio: details >>


 Current
Dear Me (NH) Patrick -Radio New Ad
Type: Radio
Campaigns: Dear Me New Hampshire  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2012
Description: Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)   more details >>
Dear Me (NH) Patrick 60: details >>

 Current
Dear Me (NH) Patrick 60 New Ad
Type: Web Video
Campaigns: Dear Me New Hampshire  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2012
Description: Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)   more details >>
Dear Me (NH) Patrick Red - Out-of-Home: details >>

 Current
Dear Me (NH) Patrick Red - Out-of-Home New Ad
Type: Out-of-Home
Campaigns: Dear Me New Hampshire  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2012
Description: Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)Ads are in 26.67”x15” resizable dimensions available in English and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.    more details >>
Dear Me (NH) Sharon  - Back Story: details >>

 Current
Dear Me (NH) Sharon - Back Story New Ad
Type: Web Video
Campaigns: Dear Me New Hampshire  
Themes: Cessation - General, Casual Smoking
Languages: English
Cost: Under $1,000
Year Produced: 2012
Description: Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)   more details >>
Dear Me (NH) Sharon  60: details >>

 Current
Dear Me (NH) Sharon 60 New Ad
Type: Web Video
Campaigns: Dear Me New Hampshire  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2012
Description: Ads in this campaign feature real New Hampshire (NH) residents writing letters to themselves with their personal reasons for wanting to quit tobacco. Dear Me New Hampshire is based on a campaign format created by the Washington State Department of Health (WA State), which ran in NH in 2011. Both the WA State and NH campaigns were successful in driving calls/contacts to the NH Tobacco Helpline by an increase of over 300% of normal call volume (in conjunction with free Nicotine Replacement Therapy give-a-way offer.)   more details >>
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