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View New Ads

 
New Ads represent the most recent ad campaign additions to MCRC; this section is updated as new materials come in, or every six months, whichever comes first. This feature is intended to be particularly useful for our users who browse our collection on a semi-annual basis and want to see what has been added since their last visit.
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Becky's Tip: details >>

 Ad In Cycle
 Current
Becky's Tip New Ad
Type: Television
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this TV ad, Becky discusses her need for continuous oxygen. This ad is part of CDC’s Tips From Former Smokers campaign and was designed and tested for an adult population aged 18–54 years.    more details >>
Becky's Tip - Out-of-Home: details >>

 Current
Becky's Tip - Out-of-Home New Ad
Type: Out-of-Home
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this out-of-home ad, Becky talks about her need for continuous oxygen. This out-of-home ad is part of CDC's Tips From Former Smokers campaign. Ads are in 30-sheet, 14" x 48", 11" x 28", and 69" x 48" resizable dimensions and are available in TIFF, JPEG, and PDF formats. This ad may be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.    more details >>
Becky's Tip - Radio: details >>


 Ad In Cycle
 Current
Becky's Tip - Radio New Ad
Type: Radio
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this radio ad, Becky describes living with COPD and deciding to quit for good. This radio ad is part of CDC's Tips From Former Smokers campaign. Ads are available as a :60 and :30 and in mp3 or wav formats.   more details >>
Becky's Tip - Web Banner: details >>

 Current
Becky's Tip - Web Banner New Ad
Type: Web Banner/Art
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this digital ad, Becky talks about Becky talks about living with COPD. This digital ad is part of CDC's Tips From Former Smokers campaign. Digital ads are available in 300 x 250, 300 x 600, and 728 x 90 sizes, and in English & Spanish languages. Animated versions provided in both .swf and html5 zipped formats.   more details >>
Becky’s Tip - Print: details >>

 Current
Becky’s Tip - Print New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this print ad, Becky talks about her need for continuous oxygen. This ad is part of CDC’s Tips From Former Smokers campaign. Print ads are in 7” x 10”, 7" x 4.875" and 4.625” x 4.875” resizable dimensions; are available in English and Spanish; and are available in TIFF, JPEG, and PDF formats.    more details >>
Benefits of Quitting 2016: details >>

 Current
Benefits of Quitting 2016 New Ad
Type: Earned Media
Campaigns: 2016 - CDC Social Media Images – English  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Free
Year Produced: 2016
Description: This series of graphics draws attention to the health conditions associated with smoking. The posts encourage smokers to lower their risk of developing a smoking related health condition by quitting smoking.   more details >>
Brian's Heart Attack Tip: details >>

 Ad In Cycle
 Current
Brian's Heart Attack Tip New Ad
Type: Television
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: By age 11, Brian was smoking close to a pack a day. He joined the Air Force after high school and continued to smoke heavily. At age 35, while stationed in England, Brian had a heart attack. In this TV ad, Brian talks about not being able to serve his country because of health effects from smoking. This ad is part of CDC’s Tips From Former Smokers campaign and was designed and tested for an adult population aged 18–54 years.    more details >>
Brian's Heart Attack Tip - Out-of-Home: details >>

 Current
Brian's Heart Attack Tip - Out-of-Home New Ad
Type: Out-of-Home
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: By age 11, Brian was smoking close to a pack a day. He joined the Air Force after high school and continued to smoke heavily. At age 35, while stationed in England, Brian had a heart attack. Eventually, Brian’s heart became so damaged that he needed a heart transplant. After he quit smoking for good, Brian was eligible to receive a donated heart. In this out-of-home ad, Brian talks about his struggle to quit. These CDC Tips From Former Smokers ads are in 30-sheet, 14" x 48", 11" x 28", and 69" x 48" resizable dimensions and are available in TIFF, JPEG, and PDF formats. This ad may be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements   more details >>
Brian's Heart Attack Tip - Print: details >>

 Current
Brian's Heart Attack Tip - Print New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: By age 11, Brian was smoking close to a pack a day. He joined the Air Force after high school and continued to smoke heavily. At age 35, while stationed in England, Brian had a heart attack. In this print ad, part of CDC’s Tips From Former Smokers campaign, Brian reveals his toughest battle. Ads are in 7” x 10”, 7" x 4.875" and 4.625” x 4.875” resizable dimensions; are available in English and Spanish; and are available in TIFF, JPEG, and PDF formats.    more details >>
Brian's Heart Attack Tip - Radio: details >>


 Ad In Cycle
 Current
Brian's Heart Attack Tip - Radio New Ad
Type: Radio
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: By age 11, Brian was smoking close to a pack a day. He joined the Air Force after high school and continued to smoke heavily. At age 35, while stationed in England, Brian had a heart attack. Eventually, Brian’s heart became so damaged that he needed a heart transplant. After he quit smoking for good, Brian was eligible to receive a donated heart. In this radio ad, Brian talks about the ups and downs involved in the transplant process. This radio ad is part of CDC's Tips From Former Smokers campaign. Ads are available as a :60 and :30 and in mp3 or wav formats.   more details >>
Brian's Heart Attack Tip - Web Banner: details >>

 Current
Brian's Heart Attack Tip - Web Banner New Ad
Type: Web Banner/Art
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: By age 11, Brian was smoking close to a pack a day. He joined the Air Force after high school and continued to smoke heavily. At age 35, while stationed in England, Brian had a heart attack. Eventually, Brian’s heart became so damaged that he needed a heart transplant. After he quit smoking for good, Brian was eligible to receive a donated heart. In this digital ad, Brian talks about his struggle to quit. This digital ad is part of the CDC’s Tips From Former Smokers campaign. Digital ads are available in 300 x 250, 300 x 600, and 728 x 90 sizes, and in English & Spanish languages. Animated versions provided in both .swf and html5 zipped formats.    more details >>
Facts 2016: details >>

 Current
Facts 2016 New Ad
Type: Earned Media
Campaigns: 2016 - CDC Social Media Images – English  
Themes: Empowerment/Social Norms, Cessation - Quitline, Health Consequences of Smoking, Countering Pro-Tobacco Influences
Languages: English
Cost: Free
Year Produced: 2016
Description: These evergreen social media images focus on the facts surrounding tobacco marketing, tobacco use in youth, and the health implications of using tobacco.   more details >>
Friends and Family 2016: details >>

 Current
Friends and Family 2016 New Ad
Type: Earned Media
Campaigns: 2016 - CDC Social Media Images – English  
Themes: Cessation - General, Empowerment/Social Norms, Cessation - Quitline, Health Consequences of Smoking, Countering Pro-Tobacco Influences
Languages: English
Cost: Free
Year Produced: 2016
Description: Quitting smoking is difficult. This series provides tips and encouragement for family and friends to help loved ones with quitting tobacco and staying quit.    more details >>
Heartbeat: details >>


 Current
Heartbeat New Ad
Type: Radio
Campaigns: One Tiny Reason to Quit  
Themes: Pregnancy, Cessation - Role Models for Children, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Free
Year Produced: 2009
Description: In this :30 radio spot, a young boy acts as spokes-person for his unborn baby brother. He tells listeners that the baby’s heartbeat we hear is the “only voice he has” to say that he’s happy his mom quit smoking to give him the chance to start life healthy and strong. An announcer urges pregnant smokers to call 1-800-QuitNow and get help to quit smoking and give their baby a chance for a healthy start. The announcer concludes with the campaign slogan, “You have one tiny reason to quit!”   more details >>
Holidays and Seasons 2016: details >>

 Current
Holidays and Seasons 2016 New Ad
Type: Earned Media
Campaigns: 2016 - CDC Social Media Images – English  
Themes: Cessation - General, Empowerment/Social Norms, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Free
Year Produced: 2016
Description: Holiday and seasonal posts use timely facts and imagery to encourage users to quit smoking or to continue living smoke-free.    more details >>
Kristy's Dual Use: details >>


 Ad In Cycle
 Current
Kristy's Dual Use New Ad
Type: Radio
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking, Other Tobacco Products - Electronic Cigarettes
Languages: English
Cost: Unknown
Year Produced: 2015
Description: Kristy wanted to quit smoking. She tried e-cigarettes to help her quit, but she never stopped smoking completely. In this radio ad, Kristy shares how she quit smoking for good after her lung collapsed. This ad is part of CDC's Tips From Former Smokers campaign. Ads are available as a :60 in mp3 or wav formats.   more details >>
Kristy's Tip - TV: details >>

 Ad In Cycle
 Current
Kristy's Tip - TV New Ad
Type: Television
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking, Other Tobacco Products - Electronic Cigarettes
Languages: English
Cost: Unknown
Year Produced: 2015
Description: Kristy wanted to quit smoking. She tried e-cigarettes to help her quit, but she never stopped smoking completely. In this TV ad, Kristy shares how she quit smoking for good after her lung collapsed. This ad is part of CDC’s Tips From Former Smokers campaign and was designed and tested for an adult population aged 18–54 years.    more details >>
Marlene's Tip: details >>

 Current
Marlene's Tip New Ad
Type: Television
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: Marlene started smoking in high school, with a lesson from a neighbor on how to inhale. She continued to smoke for many years and then at age 56, Marlene started to lose her vision. In this TV ad from CDC's Tips From Former Smokers campaign, Marlene talks about the shots that keep her from going blind. Every month, her doctor uses a needle to inject medicine directly into one of both of her eyeballs. Because this ad has been designed to be hard hitting, it is important that it be placed in appropriately formatted media content. Please do not place this ad on any programming that reaches a younger audience, and in particular, children; the ad was designed and tested for an adult population aged 18–54 years.   more details >>
Memes 2016: details >>

 Current
Memes 2016 New Ad
Type: Earned Media
Campaigns: 2016 - CDC Social Media Images – English  
Themes: Cessation - General, Youth - Prevention, Empowerment/Social Norms, Cessation - Quitline
Languages: English
Cost: Free
Year Produced: 2016
Description: Quitting smoking is difficult; this series of posts focus on positive messages that encourage users to quit and stay smoke-free.    more details >>
One Tiny Reason to Quit - Billboard: details >>

 Current
One Tiny Reason to Quit - Billboard New Ad
Type: Out-of-Home
Campaigns: One Tiny Reason to Quit  
Themes: Pregnancy, Cessation - Role Models for Children, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: $1,000-$2,000
Year Produced: 2016
Description: Features a healthy African American baby. This transit out-of-home ad was designed to encourage pregnant smokers to call the 1-800-QuitNow and get help to quit smoking. A campaign slogan, “You have one tiny reason to quit!” is prominent on the ad. Sized for 22.89" x 10.64" transit advertisements or billboard in high-risk African American communities.    more details >>
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