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View New Ads

 
New Ads represent the most recent ad campaign additions to MCRC; this section is updated as new materials come in, or every six months, whichever comes first. This feature is intended to be particularly useful for our users who browse our collection on a semi-annual basis and want to see what has been added since their last visit.
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Back Door: details >>


 Current
Back Door New Ad
Type: Radio
Campaigns: Quitting For Real  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2013
Description: Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.   more details >>
Bad Day: details >>


 Current
Bad Day New Ad
Type: Radio
Campaigns: Quitting For Real  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2013
Description: Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.   more details >>
Benefits of Quitting Text Blocks: details >>

 Current
Benefits of Quitting Text Blocks New Ad
Type: Earned Media
Campaigns: Cost of Tobacco  
Themes: Cessation - General
Languages: English
Cost: Free
Year Produced: 2013
Description: : Tobacco Free Nebraska (TFN) designed a set of text blocks with benefits of quitting cessation messages to aid business owners’ efforts to encourage quitting among employees who use tobacco. TFN offered ready-to-use text written in word segments of 25, 50, 100, 200-250 to accommodate a variety of delivery types – e-mail messages, newsletters, and social media. You may adapt this product for local use. PDF file format available.   more details >>
Bus Stop: details >>


 Current
Bus Stop New Ad
Type: Radio
Campaigns: Quitting For Real  
Themes: Cessation - General, Cessation - Quitline
Languages: English
Cost: Under $1,000
Year Produced: 2013
Description: Ads in "Quitting For Real" campaign focus on the hard, everyday decisions that a person who is quitting tobacco must face. Utah conducted several focus groups to identify common triggers and stressors that obstruct smokers’ quit journey – from the results the State produced an ad campaign with inspirational, hopeful, and optimistic messages to reassure smokers that triggers can be beaten for quitting successfully. Materials include TV, radio and supporting print, OOH, and static digital ads.   more details >>
Health Conditions 2015: details >>

 Current
Health Conditions 2015 New Ad
Type: Earned Media
Campaigns: 2015 - CDC Social Media Images – English  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Free
Year Produced: 2015
Description: This series of graphics draws attention to the health conditions associated with smoking. The posts encourage smokers to lower their risk of developing a smoking related health condition by quitting smoking.    more details >>
Health Observances and Events 2015: details >>

 Current
Health Observances and Events 2015 New Ad
Type: Earned Media
Campaigns: 2015 - CDC Social Media Images – English  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Free
Year Produced: 2015
Description: Health observance posts bring awareness to health conditions caused by smoking. The posts tie in with various national events such as World Aids Day, Cancer Survivor’s Day, and Stroke Awareness Month.    more details >>
Help Your Patients Quit Tobacco: Ask, Advise, Refer: details >>

 Current
Help Your Patients Quit Tobacco: Ask, Advise, Refer New Ad
Type: Print
Themes: Addiction, Cessation - General
Languages: English
Cost: Free
Year Produced: 2014
Description: This print carries a direct message to health care providers, “Help Your Patients Quit Tobacco” and tells providers to “Ask” about tobacco use; “Advise” patients to quit; “Refer” patients to resources. The ad also tells providers that 70% of adult smokers want to quit and three minutes of their time could save lives. Black & white and color versions are available in PDF, as well as other formats to customize. Finished dimension is 7.5”x10”    more details >>
Holidays and Seasons 2015: details >>

 Current
Holidays and Seasons 2015 New Ad
Type: Earned Media
Campaigns: 2015 - CDC Social Media Images – English  
Themes: Cessation - General, Youth - Prevention, Secondhand Smoke - General, Youth - Cessation, Casual Smoking, Cessation - Quitline, Health Consequences of Smoking, Countering Pro-Tobacco Influences
Languages: English
Cost: Free
Year Produced: 2015
Description: Holiday and seasonal posts use timely facts and imagery to encourage users to quit smoking or to continue living smoke-free.    more details >>
I Can Do It: details >>

 Current
I Can Do It New Ad
Type: Print
Campaigns: YOU CAN DO IT!  
Themes: Cessation - General, Cessation - Quitline
Languages: Chinese (Cantonese and Mandarin), Korean, Vietnamese
Cost: Free
Year Produced: 2012
Description: A print ad campaign developed by Asian Smokers’ Quitline (ASQ) to encourage quitting among Asian American men. Ads are available in Chinese, Korean and Vietnamese languages. Each language carries its own unique quitline number.    more details >>
Julia - Talk With Your Doctor Poster: details >>

 Current
Julia - Talk With Your Doctor Poster New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Julia smoked and developed colorectal cancer when she was just 49. In this poster for CDC's Tips From Former Smokers campaign, Julia says jokes about having gas are funny, until they find a tumor in your colon. The poster also tells patients, "You can quit. Talk with your health care team for help." It can be used in clinics, pharmacies, and waiting rooms. It's available in English and Spanish. The size is 11x17.    more details >>
Julia Family: details >>

 Current
Julia Family New Ad
Type: Out-of-Home
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Julia smoked and developed colorectal cancer when she was just 49. This out-of-home ad is part of CDC's Tips From Former Smokers campaign. Ads are in 30-sheet, 14 x 48, 29 x 12, and bus shelter (69x48) sizes in PDF, JPEG and TIFF formats—in English & Spanish languages. This ad may be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.    more details >>
Julia Family - Web Banner: details >>

 Current
Julia Family - Web Banner New Ad
Type: Web Banner/Art
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Julia smoked and developed colorectal cancer when she was just 49. In this digital ad, Julia says when you have colon cancer, your whole family feels the pain. This ad is part of CDC's Tips From Former Smokers campaign. Digital ads are available in 300 x 250, 300 x 600, and 728 x 90 sizes, and in English & Spanish languages.    more details >>
Julia Jokes: details >>

 Current
Julia Jokes New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Julia smoked and developed colorectal cancer when she was just 49. In this print ad for CDC's Tips From Former Smokers campaign, Julia says jokes about having gas are funny, until they find a tumor in your colon. Ads are in 7”x 10”, and 7" x 4.875", and 4.625”x 4.825 resizable dimensions. They’re available in English and Spanish and in PDF, JPEG and TIFF formats.    more details >>
Julia's Tip: details >>

 Current
Julia's Tip New Ad
Type: Television
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: Julia started smoking out of curiosity as a young adult, then the addiction made it hard to quit. When she was in her 40s and a busy working mom, she was diagnosed with colorectal cancer, which is a danger for all smokers. In this TV ad from CDC's Tips From Former Smokers campaign, Julia talks candidly about how cancer changed bodily functions that most of us take for granted. She hopes her story will get others to quit smoking before they get sick. Please do not place this ad on any programming that reaches a younger audience, and in particular, children; the ad was designed and tested for an adult population aged 18–54 years. We ask that you place the advertising in accordance with this media dayparts schedule: All dayparts.   more details >>
Julia's Tip - Radio: details >>


 Current
Julia's Tip - Radio New Ad
Type: Radio
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: Julia started smoking out of curiosity as a young adult, then the addiction made it hard to quit. When she was in her 40s, and a busy working mom, she was diagnosed with colorectal cancer, which is a danger for all smokers. In this radio ad from CDC's Tips From Former Smokers campaign, Julia talks candidly about how the cancer changed her life, her body, and terrified her young son. She hopes her story will get others to quit smoking before they get sick. Please do not place this ad on any programming that reaches a younger audience, and in particular, children; the ad was designed and tested for an adult population aged 18–54 years. We ask that you place the advertising in accordance with this media dayparts schedule: All dayparts.    more details >>
Korean – Health Effects Advertorial – Excision: details >>

 Current
Korean – Health Effects Advertorial – Excision New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - Quitline
Languages: Korean
Cost: Free
Year Produced: 2015
Description: These print advertisements from the Centers for Disease Control and Prevention (CDC) are created for Asian audiences (Chinese or Korean). In this print ad, the stories of three participants from the “Tips From Former Smokers” campaign — Annette, Shawn and Brandon — are joined under the headline, “Cut Out Smoking Or Risk Having Something Else Cut Out.” The ads show a phone number for the Asian Smokers’ Quitline. Ads are in 8.7” W x 7.5” H resizable dimensions and available in JPEG, and PDF formats.   more details >>
Kristy Dual Use - Print: details >>

 Current
Kristy Dual Use - Print New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking, Other Tobacco Products - Electronic Cigarettes
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Kristy tried using e-cigarettes to help her quit regular cigarettes but just ended up using both. Eventually, she went back to smoking only cigarettes. In this print ad, she shows the scars from surgery for a collapsed lung. Ads are in 7”x 10”, and 7" x 4.875", and 4.625”x 4.825 resizable dimensions. They’re available in English and Spanish and in PDF, JPEG and TIFF formats.   more details >>
Kristy's Tip: details >>


 Current
Kristy's Tip New Ad
Type: Radio
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking, Other Tobacco Products - Electronic Cigarettes
Languages: English
Cost: Unknown
Year Produced: 2015
Description: At age 33, Kristy, a smoker and mother of three, tried using e-cigarettes to help her quit regular cigarettes. She was determined to protect her family and get rid of her smoker's cough. She ended up using both products at once, which is called dual tobacco use. Eventually, she went back to smoking only cigarettes and later had a collapsed lung. In this radio ad from CDC's Tips From Former Smokers campaign, Kristy explains that she started feeling much better after she quit smoking cigarettes completely. Because this ad has been designed to be hard hitting, it is important that it be placed in appropriately formatted media content. Please do not place this ad on any programming that reaches a younger audience, and in particular, children; the ad was designed and tested for an adult population aged 18–54 years. We ask that you place the advertising in accordance with this media dayparts schedule: All dayparts.   more details >>
Mark and Julia's Tip: details >>

 Current
Mark and Julia's Tip New Ad
Type: Television
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English
Cost: Unknown
Year Produced: 2015
Description: After years of smoking, Julia, a busy working mom, and Mark, a military veteran, each received frightening news. Their doctors found colorectal cancer, which is a danger for all smokers. In this TV ad from CDC's Tips From Former Smokers campaign, Julia and Mark share tips for getting through surgery, chemo, and the uncomfortable consequences of having colorectal cancer. Because this television ad has been designed to be hard hitting, it is important that it be placed in appropriately formatted media content. Please do not place this ad on any programming that reaches a younger audience, and in particular, children; the ad was designed and tested for an adult population aged 18–54 years. We ask that you place the advertising in accordance with this media dayparts schedule: All dayparts.   more details >>
Mark Extra Tape - Print: details >>

 Current
Mark Extra Tape - Print New Ad
Type: Print
Campaigns: Tips From Former Smokers  
Themes: Cessation - General, Cessation - Quitline, Health Consequences of Smoking
Languages: English, Spanish
Cost: Free
Year Produced: 2015
Description: Mark started smoking as a teen and continued until age 42, when he developed colorectal cancer. In this print ad from CDC's Tips From Former Smokers campaign, Mark shares a tip for dealing with an ostomy bag. Ads are in 7”x 10”, and 7" x 4.875", and 4.625”x 4.825 resizable dimensions. They’re available in English and Spanish in PDF, JPEG and TIFF formats.   more details >>
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