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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

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In the Spotlight

Planning for 4th Quarter Year-end Media Campaigns

 

Last month we told you of CDC’s upcoming 9-week nationwide campaign that would introduce new Tips from Former Smokers (Tips) 2014 ads. That campaign went on air July 7th. The program includes broadcast media (television, radio, movie theaters, online/digital,), as well as print (billboards, magazines, and newspapers.) Simultaneously, the new creative became available through MCRC.

 

Note: because CDC will be conducting an evaluation study during the summer months, the new TV ads won’t be available for local markets until the campaign is off air. 

 

Opportunities exist still to enhance your 4th Quarter/year-end campaign goals and for leveraging 2014 Tips.

 

CDC is continuing to fund Dealer packages so you have access to ads that are free of talent fees for specific periods and media for Tips 2012, 2013, and 2014 ads, including broadcast, Internet, & theatrical uses.

 

Resources are also available through MCRC to support September Heritage Month/Health Observances—some examples are:

Infant Mortality Awareness Month –the poignant personal story of Tips participant Amanda about her baby being born early because she smoked; Cigarettes Are Eating You Alive (Baby)’s hard-hitting TV spots (also 15 sec.) show the adverse health effects children suffer from parents’ smoking. All have ads in English and Spanish; Amanda is also featured in print, web banners, and out-of-home.

National Hispanic Heritage MonthTips participants Felicita, Jessica, Mariano and Rose’s broadcast, print, and digital ads in Spanish; Social Media Library 2013 Spanish  -- get evergreen image posts under the earned media tab covering a range of cessation/prevention topics.

Labor Day Holiday –resources that address secondhand smoke in the workplace (a proven health hazard for nonsmokers.) Adverse experiences of Nathan and Ellie, Tips participants, from secondhand smoke exposure in the workplace; they never smoked. English and Spanish versions are available in several media formats.

 

Much more is available and staff can assist you with your specific campaign needs. 

Contact the MCRC (mcrc@cdc.gov) with your questions and for assistance.

 

Recently Updated
  • Cigarettes are Eating You Alive - Adult 30
    Cigarettes are Eating You Alive - Adult 30 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating you Alive - Adult 15
    Cigarettes Are Eating you Alive - Adult 15 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating You Alive - Baby 30
    Cigarettes Are Eating You Alive - Baby 30 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating You Alive - Baby 15
    Cigarettes Are Eating You Alive - Baby 15 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
    
 

Note:
Persons with disabilities experiencing problems accessing the MCRC ads should contact tobaccoinfo@cdc.gov
or call 1-800-CDC-INFO (1-800-232-4636).