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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

Learn more  MCRC Help >> Overview (opens in new window)

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  • Ads In Cycle
    Ads produced under SAG/AFTRA contracts qualify for ads-in-cycle status.
  • New Ads
    New Ads represent the most recent ad campaign additions to MCRC.
 













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In the Spotlight

Quit Season Continues through New Year’s Eve!

There is still time to plan a year-end “Holiday” campaign to support smokers’ New Year quit resolutions!!

Many MCRC resources are available at reduced in-cycle use costs – use your MCRC login to review and order from the list, including ads from the Tips From Former Smokers campaign. MCRC cost-free resources also carry powerful cessation messages that could have positive influence during the Holiday party season. Some include:

  • New York City’s One Cigarette Campaign. TV, print, and digital ads target occasional/light smokers (smoke fewer than 10 cigarettes per day) with information on the dangerous health effects of even light or casual smoking.
  • Austin/Travis County – Real Tobacco Stories  TV ads– real people left behind and living with the consequences of tobacco use share real stories about how tobacco has affected their lives

In addition, CDC is sharing already-produced and optimized social media posts and images that you may customize for Facebook, Twitter, Pinterest, Instagram, blogs, etc.; evergreens for special events and Holidays. Order 2013 English or Spanish; and 2014 English.

 

Contact the MCRC staff for assistance: mcrc@cdc.gov.

 

 

Recently Updated
  • Destini - Interview
    Destini - Interview 10/2/2014:  Updated on October 2, 2014; now have longer end cards for users to customize more fully.
  • Destini - Thoughts
    Destini - Thoughts 10/2/2014:  Updated on October 2, 2014; now have longer end cards for users to customize more fully.
  • Justin - Interview
    Justin - Interview 10/2/2014:  Updated on October 2, 2014; now have longer end cards for users to customize more fully.
  • Justin - Thoughts
    Justin - Thoughts 10/2/2014:  Updated on October 2, 2014; now have longer end cards for users to customize more fully.
  • This is Destini
    This is Destini 10/2/2014:  Updated on October 2, 2014; now have longer end cards for users to customize more fully.
  • This is Justin
    This is Justin 10/2/2014:  Updated on October 2, 2014; now have longer end cards for users to customize more fully.
    
 

Note:
Persons with disabilities experiencing problems accessing the MCRC ads should contact tobaccoinfo@cdc.gov
or call 1-800-CDC-INFO (1-800-232-4636).