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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

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In the Spotlight

Tips from Former Smokers 2014 National Campaign to Launch July 7

 

 

Beginning July 7 CDC will launch a nationwide 9-week campaign featuring new Tips from Former Smokers 2014 productions. Ads will run on television, radio, in theaters, and online, as well as billboards, magazines, and newspapers through September 7.

 

As with 2012 and 2013 campaigns, year 2014 ads profile real people living with serious long-term health effects from smoking and include:

Rose: Lung cancer

Shawn: Throat cancer

Terrie: Head and neck cancer

Brett: Lost most of his teeth to gum disease

Felicita: Lost all her teeth to gum disease

Amanda: Smoked during pregnancy and gave birth 2 months early

Brian: HIV combined with smoking caused a stroke


Two Spanish language ads are included; one features Rose (lung cancer), and the second is a dual language ad with Felicita (Spanish) and Brett (English) together – both lost their teeth to smoking.

 

The 2014 Tips ads will also launch in MCRC on July 7. However, because CDC will be conducting an evaluation study during the summer, some ads won’t be available for state/local use until late this year.  There are lots of new free creative that will not be included in the national buy (prints, flyers, posters,) which will be available immediately; and CDC dealer packages are still in place! 

 

For your August back-to-school program MCRC can offer other free ads; and don’t forget the Social Media library with lots of evergreen images to adapt for any occasion.

 

 

Contact the MCRC for details mcrc@cdc.gov

 

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  • Cigarettes Are Eating you Alive - Adult 15
    Cigarettes Are Eating you Alive - Adult 15 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating You Alive - Baby 30
    Cigarettes Are Eating You Alive - Baby 30 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating You Alive - Baby 15
    Cigarettes Are Eating You Alive - Baby 15 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
    
 

Note:
Persons with disabilities experiencing problems accessing the MCRC ads should contact tobaccoinfo@cdc.gov
or call 1-800-CDC-INFO (1-800-232-4636).