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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

Learn more  MCRC Help >> Overview (opens in new window)

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  • Ads In Cycle
    Ads produced under SAG/AFTRA contracts qualify for ads-in-cycle status.
  • New Ads
    New Ads represent the most recent ad campaign additions to MCRC.

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In the Spotlight

Upcoming Health Promotion Opportunities in May and June

Spring is FULL of health observances and opportunities to promote targeted campaigns. Consider organizing communications around the following events, using these free materials available through the MCRC website.

Mother’s Day (May 8)

Maine- Quit for your Kids (Television)
CDC- Tips-
Amanda’s Tip (multi-formats available)

National Women’s Health Week (May 8-14)

Vermont – Women’s Health Campaign (TV)
North Carolina –
This is the Life: Reena-Limitations (TV)

Stroke Awareness Month

FDA – Cigarettes Cause Strokes (Print)
New York City – Suffering Every Minute-Stroke (multi-formats)

World No Tobacco Day (May 31)

South Dakota Department of Health – Find Your Power (TV)
North Carolina Health and Wellness Trust-
Heritage Month Toolkit (Print; 12 kits; culturally appropriate messages)

Contact the MCRC staff with your questions



Persons with disabilities experiencing problems accessing the MCRC ads should contact
or call 1-800-CDC-INFO (1-800-232-4636).