Tips from Former Smokers – 2016 National Campaign Launched
On January 25 CDC launched a 20-week national campaign featuring a new round of ads from the Tips from Former Smokers campaign. Ads will run nationally on cable and network broadcast television, magazines, and online; locally in 28 media markets as well as on the radio, billboards, convenience stores, gas stations, and bus shelters. A one-week national 2016 NRT promotion is also planned for the month of June,
As with previous campaigns, the 2016 assets feature real people living with long-term health effects from smoking; however, this campaign also highlight awareness of high smoking rates in people with mental health conditions. Participants include:
Some past participants are returning with new spots:
Assets include TV (:30 &:15) and radio (:30 & :60) ads; prints, out-of-home, and digital ads in various dimensions in English and Spanish translations. All are available now through the MCRC website.
Or contact the MCRC staff with your questions email@example.com.