Planning for 4th Quarter Year-end Media Campaigns
Last month we told you of CDC’s upcoming 9-week nationwide campaign that would introduce new Tips from Former Smokers (Tips) 2014 ads. That campaign went on air July 7th. The program includes broadcast media (television, radio, movie theaters, online/digital,), as well as print (billboards, magazines, and newspapers.) Simultaneously, the new creative became available through MCRC.
Note: because CDC will be conducting an evaluation study during the summer months, the new TV ads won’t be available for local markets until the campaign is off air.
Opportunities exist still to enhance your 4th Quarter/year-end campaign goals and for leveraging 2014 Tips.
CDC is continuing to fund Dealer packages so you have access to ads that are free of talent fees for specific periods and media for Tips 2012, 2013, and 2014 ads, including broadcast, Internet, & theatrical uses.
Resources are also available through MCRC to support September Heritage Month/Health Observances—some examples are:
Infant Mortality Awareness Month –the poignant personal story of Tips participant Amanda about her baby being born early because she smoked; Cigarettes Are Eating You Alive (Baby)’s hard-hitting TV spots (also 15 sec.) show the adverse health effects children suffer from parents’ smoking. All have ads in English and Spanish; Amanda is also featured in print, web banners, and out-of-home.
National Hispanic Heritage Month –Tips participants Felicita, Jessica, Mariano and Rose’s broadcast, print, and digital ads in Spanish; Social Media Library 2013 Spanish -- get evergreen image posts under the earned media tab covering a range of cessation/prevention topics.
Labor Day Holiday –resources that address secondhand smoke in the workplace (a proven health hazard for nonsmokers.) Adverse experiences of Nathan and Ellie, Tips participants, from secondhand smoke exposure in the workplace; they never smoked. English and Spanish versions are available in several media formats.
Much more is available and staff can assist you with your specific campaign needs.
Contact the MCRC (firstname.lastname@example.org) with your questions and for assistance.