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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

Learn more  MCRC Help >> Overview (opens in new window)

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  • Ads In Cycle
    Ads produced under SAG/AFTRA contracts qualify for ads-in-cycle status.
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    New Ads represent the most recent ad campaign additions to MCRC.

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In the Spotlight

 November 20th is Great American Smokeout (GASO)


The Great American Smokeout (GASO) is November 20. Other health observances in November focus on several diseases for which cigarette smokers are at greater risk— e.g. COPD, lung, pancreatic & stomach cancers, and diabetes. November also celebrates Native American Heritage Month (smoking-related cardiovascular disease is the leading cause of death among AI/AN populations.)


The MCRC’s tobacco counter-marketing resource catalog includes many free applicable resources to support local community awareness programs.


CDC’s Tips from Former Smokers campaign ads feature real people who live with smoking-related illnesses – Bill with diabetes, Michael with COPD. Other Tips participants, Rose, Terrie, Shawn, & Annette, are featured in radio, print, flyers, and interactive banner ads in English & Spanish translations. Review & select from over 140 items at:


CDC-funded Dealer packages are still available so you can run these ads at tremendous savings.


Other suitable MCRC resources for the November highlights include:

  • Real Tobacco Stories TV and radio adspeople living with the consequences of tobacco use share stories about how tobacco affected their lives and encourage viewers to quit.
  • NY City’s Painful Cancers campaign – TV, banner, & print ads.

For Native American Heritage Month, check out:

Add social media posts to your program; multiple images are available for each topic in CDC’s Social Media Image library. (NOTE: new Spanish materials are coming soon!) All items in Photoshop file format for easy editing.


Contact the MCRC staff with your questions and for assistance:



Persons with disabilities experiencing problems accessing the MCRC ads should contact
or call 1-800-CDC-INFO (1-800-232-4636).