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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

Learn more  MCRC Help >> Overview (opens in new window)

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  • Ads In Cycle
    Ads produced under SAG/AFTRA contracts qualify for ads-in-cycle status.
  • New Ads
    New Ads represent the most recent ad campaign additions to MCRC.

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In the Spotlight

MCRC Is Celebrating 20 Years of Service in 2015!...


...and we will have a party at AdFest 2015, August 20th 4:30-6:00pm, in Atlanta. Hope you can join us!


MCRC has come a long way since 1995; we value your opinion as an MCRC user...what can we do to serve you better? Comment to


The summer months are upon us, usually a “down time” for tobacco education and cessation campaigns as fiscal year comes to a close. However, abundant opportunities exist through MCRC to help you to keep the campaign momentum and awareness of the health risks associated with tobacco use in your market, at no cost.


June observances and events include National Men’s Health Month, LGBT Pride Month, and National Safety Month. Father’s Day is June 21. In July we celebrate Independence Day on the 4th and Parents Day on the 26th.  MCRC has a variety of free options to support these events.


CDC’s Tips from Former Smokers campaign Dealer packages are still in effect for many of the broadcast items produced 2012 through 2015. Consider paid PSAs – use these ads on donated/free air time through 2016. Supporting, print, out-of-home, interactive web banners, and collateral material are also available free to use, in perpetuity.


CDC social media posts are also a cost-free way to extend your campaign reach—customize and use on Facebook,  Twitter, Instagram, in blogs, on the Internet, etc. We add to the 2015 catalogs every month.


Check out Ads in Cycle and Free Ads lists for popular campaigns that other tobacco program partners are sharing through the MCRC.



Contact the MCRC to learn more, and for assistance  


Persons with disabilities experiencing problems accessing the MCRC ads should contact
or call 1-800-CDC-INFO (1-800-232-4636).