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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

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In the Spotlight

Tips from Former Smokers – 2016 National Campaign Launched



On January 25 CDC launched a 20-week national campaign featuring a new round of ads from the Tips from Former Smokers campaign. Ads will run nationally on cable and network broadcast television, magazines, and online; locally in 28 media markets as well as on the radio, billboards, convenience stores, gas stations, and bus shelters. A one-week national 2016 NRT promotion is also planned for the month of June,


As with previous campaigns, the 2016 assets feature real people living with long-term health effects from smoking; however, this campaign also highlight awareness of high smoking rates in people with mental health conditions.

articipants include:

  • Becky: chronic obstructive pulmonary disease (COPD
  • Brian: military veteran with heart disease
  • Rebecca: tooth loss and depression
  • Rico: a cancer survivor with gain-framed message focusing on the benefits of quitting

Some past participants are returning with new spots:

  • Kristy :30 TV and :60 second radio spots that focus on e-cigarette and cigarettes dual use
  • Marlene with a new :15 TV spot
  •  Rose with a Spanish TV :15

Assets include TV (:30 &:15) and radio (:30 & :60) ads; prints, out-of-home, and digital ads in various dimensions in English and Spanish translations. All are available now through the MCRC website.


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