Linking March Health Observances to Tobacco Counter-Marketing Media Campaigns
March is replete with health awareness topics that can be linked successfully with tobacco use cessation and education efforts. We have selected a few topics for the tobacco-related health effects cited in the recent Surgeon General’s 50th Anniversary Report on Smoking and Health.
Women’s History Month –for the first time, women are as likely as men to die from many of the diseases caused by smoking.
National Kidney Month – smoking causes kidney cancer.
National Poison Prevention Week: March 17-23 – at high-enough doses nicotine has acute toxicity
American Diabetes Alert Day –smoking causes diabetes.
Kick Butts Day: March 19 – 5.6 million youth younger than 18 years of age are projected to die prematurely from a smoking-related illness.
The Media Campaign Resource Center (MCRC) can match these health observances with cost-free resources, including earned media, print, and broadcast ads like this selection from CDC’s Tips From Former Smokers campaign:
Terrie: Teenager and Terrie: Surgeon General: Two new Tips ads featuring Terrie Hall. Terrie started smoking in high school; she died from smoking-related cancer at 53.
Bill’s Tip: Bill has diabetes and he used to smoke. He has had kidney failure, blindness in one eye, and one of his legs amputated.
Nathan’s Tip – Memorial: A member of the Oglala Sioux tribe, Nathan died from smoking related disease at 54. He never smoked but worked in a facility that allowed smoking.
Jessica’s Asthma Tip (Spanish): Exposure to secondhand smoke can trigger asthma attacks in children.
5.6 Million Children: A PSA designed to educate adults about the long-term impact of tobacco use on this nation’s youth.
These are just a few of the items available to use for media campaigns through the MCRC at no cost.
Contact the MCRC to learn more and for assistance email@example.com.