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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

Learn more  MCRC Help >> Overview (opens in new window)

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  • Ads In Cycle
    Ads produced under SAG/AFTRA contracts qualify for ads-in-cycle status.
  • New Ads
    New Ads represent the most recent ad campaign additions to MCRC.

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In the Spotlight

Continuing Quit Season Support in 2016 - Even On A Tight Budget

Many individuals will make New Year resolutions for healthier lifestyle choices in 2016, including quitting smoking. Staying quit is challenging and finding support to stay on track through the first months is crucial to quit success. You can help, even on a tight budget 

These are some ways to promote cessation messages to your community using the MCRC, and without breaking the bank:

Use Ads in Cycle: An ad is in cycle once the initial portions of mandatory talent fees have been paid; users can then add their local markets to the paid-up cycle at a fraction of the original cost. Find ads in cycle at the MCRC home-page after logging in.  Paid up media types (broadcast, Internet etc.) are given for each ad listed and the use expiration dates.  Use the Use Fee Paid link for definitions of specific fees.

Use Social Media Posts:  CDC is sharing already-produced and optimized social media posts and images through the MCRC at no cost. You can localize these to use on a variety of social media platforms (Facebook, Twitter, Pinterest and Instagram), as well as on blogs and other owned web properties. Images are in English & Spanish languages and many feature CDC’s Tips Campaign participants. Together paid media buys and social media posts produce a more sustained impact.

Use CDC-funded Dealer packages: are still available so you can run these ads at tremendous savings.

An Exciting Bonus: CDC will launch a new tobacco education campaign in late January 2016 that will introduce new Tips From Former Smokers ads, participants, and health topics; also two return participants with new ads. As in previous years, CDC will purchase a Dealer Package to allow free use of the 2016 spots in local markets. STAY TUNED FOR MORE!!

Contact the MCRC staff ( to learn more about these tools and to get access to products.  


Persons with disabilities experiencing problems accessing the MCRC ads should contact
or call 1-800-CDC-INFO (1-800-232-4636).