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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

Learn more  MCRC Help >> Overview (opens in new window)

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  • Ads In Cycle
    Ads produced under SAG/AFTRA contracts qualify for ads-in-cycle status.
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    New Ads represent the most recent ad campaign additions to MCRC.

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In the Spotlight

March 26th - 2015 Tips Campaign Ads in MCRC!


Starting March 30th, CDC will launch a 20 weeks tobacco education campaign introducing new Tips From Former Smokers ads featuring former smokers who suffer from smoking-related illnesses.


So that you can also support and leverage CDC’s campaign efforts in your local markets, the 2015 ads have been released in the MCRC for your immediate use.


Featured participants are:

  • Julia: colorectal cancer, TV :30/:15 

  • Mark and Julia: colorectal cancer, TV :30/:15


  • Marlene:  macular degeneration, TV :30


  • Kristy, Radio :30: early COPD; used e-cigarettes to try to quit smoking but ended up using both.


  • And Tiffany from 2013 Tips returns with a new ad :30 TV PSA: lost her own mother to lung cancer and quit for her daughter.


In addition, new participants have supporting print, out-of-home, and digital ads in English and Spanish, cost free; and all participants are featured in radio spots.


This year, CDC also produced cost-free Asian language Advertorials to promote Asian-language Quitlines in Mandarin and Cantonese, Korean, and Vietnamese.


As in previous years, a Dealer Buy is in place to allow free use of the new 2015 spots as well as select ads from previous years that are in the campaign rotation.


Contact the MCRC with your questions and to order materials 


Persons with disabilities experiencing problems accessing the MCRC ads should contact
or call 1-800-CDC-INFO (1-800-232-4636).