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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

Learn more  MCRC Help >> Overview (opens in new window)

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  • Ads In Cycle
    Ads produced under SAG/AFTRA contracts qualify for ads-in-cycle status.
  • New Ads
    New Ads represent the most recent ad campaign additions to MCRC.
 













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In the Spotlight

MCRC Ads for October Health Awareness/Heritage Month Observances

 

The MCRC collection includes free products with effective messages for tobacco counter marketing media campaigns. The examples shown support October health awareness and heritage month events.

 

Sudden Infant Death Syndrome (SIDS) Awareness Month: Babies whose mothers smoked during pregnancy or who are exposed to secondhand smoke after birth are more likely to die of SIDS. These hard hitting ads show the adverse health effects children suffer from parents’ smoking.

  • Tips from Former Smokers (Tips), Amanda’s Tip (radio, print, web banners and out-of-home creative; Cigarettes Are Eating You Alive (Baby) (:30 &:15 TV spots in English & Spanish); Visual Echo (:30 TV spot); Baby in Playpen (print/out-of-home ads campaign in English, Spanish & Asian languages). 

LGBT History Month: Smoking prevalence among lesbian, gay, bisexual, and transgender (LGBT) individuals in the US is much higher than among the total population.

  • Select Tips print, out-of-home, digital ads and collateral material that feature LGBT Tips participants Ellie and Brian who are suffering from smoking-related diseases and disabilities.
  • CDC Social Media Images library at the “Earned Media” tab, choose images to use on social media sites and blogs; available in PSD file format for customization. 

World Stroke Day Oct 29, 2014: Smoking increases stroke risk; exposure to secondhand smoke can cause strokes in nonsmokers (SGR50.)

  • Tips stroke related print, OOH, & digital ads featuring Suzy and Brian in English & Spanish.

Halloween Oct 31, 2014: Candy-flavored tobacco products can entice youth to use tobacco.

 

REMINDER: CDC’s DEALER BUYS ARE STILL IN PLACE FOR SEVERAL TIPS BROADCAST ADS.

 

We can assist you to meet specific campaign goals; contact the MCRC mcrc@cdc.gov.

 

Recently Updated
  • Cigarettes are Eating You Alive - Adult 30
    Cigarettes are Eating You Alive - Adult 30 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating you Alive - Adult 15
    Cigarettes Are Eating you Alive - Adult 15 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating You Alive - Baby 30
    Cigarettes Are Eating You Alive - Baby 30 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
  • Cigarettes Are Eating You Alive - Baby 15
    Cigarettes Are Eating You Alive - Baby 15 7/9/2014:  NY City rerecorded the commercials in the CAEYA campaign with non-union buyout talent, June 2014. Revised cost, ISCI codes, and videos.
    
 

Note:
Persons with disabilities experiencing problems accessing the MCRC ads should contact tobaccoinfo@cdc.gov
or call 1-800-CDC-INFO (1-800-232-4636).