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Your car. Your smoke. His lungs. Let's take it outside. Media Campaign Resource Center (MCRC)
Welcome to the Media Campaign Resource Center (MCRC) Tobacco Counter-advertising Collection. You can browse through our collection for detailed campaign information on tobacco counter-advertisements including television, radio, prints, earned media, and other collateral media material in a variety of formats.

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  • Ads In Cycle
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In the Spotlight

Focus on Smoking and Cancer –April is National Cancer Control Month


The link between smoking and cancer is indisputable.


The 2004Surgeon General’s Health Consequences of Smoking report spoke of a causal relationship between smoking and cancers of the lung, larynx, oral cavity, pharynx, esophagus, pancreas, bladder, kidney, cervix, and stomach, and acute myeloid leukemia, as well as colorectal and liver cancers.


Fast forward 10 years and the recent 50th Anniversary Surgeon General’s Report on Smoking and Health confirms that:

In the United States, smoking causes 87 percent of lung cancer death.

One out of three cancer deaths is caused by smoking.

Smoking causes colorectal and liver cancer and increases the failure rate of treatment for all cancers

Between 1959 and 2010, lung cancer risks for smokers rose dramatically. Among female smokers, risk increased 10-fold. Among male smokers, risk doubled.


The Media Campaign Resource Center (MCRC) can support your efforts to stop the tobacco epidemic with cost-free tobacco-counter marketing resources that address many smoking-related cancers. Combine TV, radio, earned media and collateral material and maximize your audience reach. Here are a few examples:

New York City– Painful Cancers
– A graphic campaign that educates people about some painful and deadly smoking-related cancers; :15 and :30 TV formats, also print and web banners.

North Carolina’s –TRU Tobacco: This is the Life
–Real-live testimonials about the devastating impact of tobacco use on people’s lives. Radio and TV ads.

Terrie’s Ad: Teenage Regrets and Terrie’s Place in History – Terrie died at age 53 from throat cancer as a result of smoking, but her quit message lives on. Print, earned media and collateral material, and web banner ads also feature Terrie. Select these and other related items from CDC’s Tips from Former Smokers campaign.



Contact the MCRC to learn about additional resources and for assistance


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