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Cigarettes Are Eating You Alive
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Campaign Information

Campaign Details

Produced For
New York City Department of Health and Mental Hygiene
Produced By
DCF Advertising
Themes
Cessation - Quitline, Health Consequences of Smoking
Audiences
Adults, Hispanics, General Audience
Goals
To show the negative health consequences of tobacco use and knowing where to get help to quit using tobacco.
Strategy
Not Provided
Results
Not Provided
Campaign last updated
10/11/2011
Changes to campaign details
Not Provided

Information may be available. Please contact MCRC to ask questions about this campaign .

Ads in Campaign (4)

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 1 - 4 of 4 
Cigarettes Are Eating you Alive - Adult 15: details >>

2008
 Current
Cigarettes Are Eating you Alive - Adult 15
Cost Free
Format Television
Campaigns Cigarettes Are Eating You Alive  
Themes Cessation - Quitline, Health Consequences of Smoking
Languages English, Spanish
Description A series of disturbing and explicit images flashes across the screen as the narrator describes the damage caused by smoking to every organ and tissue in the body. A human body becomes a photo negative as we see smoke enter the heart, lungs, mouth, teeth, throat, and brain, destroying each organ and tissue as the cigarette smoke travels through. Viewers are asked to call a smoking helpline for cessation assistance.
More Details >
Cigarettes are Eating You Alive - Adult 30: details >>

2008
 Current
Cigarettes are Eating You Alive - Adult 30
Cost Free
Format Television
Campaigns Cigarettes Are Eating You Alive  
Themes Cessation - Quitline, Health Consequences of Smoking
Languages English, Spanish
Description A series of disturbing and explicit images flashes across the screen as the narrator describes the damage caused by smoking to every organ and tissue in the body. A human body becomes a photo negative as we see smoke enter the heart, lungs, mouth, teeth, throat, and brain, destroying each organ and tissue as the cigarette smoke travels through. Viewers are asked to call a smoking helpline for cessation assistance.
More Details >
Cigarettes Are Eating You Alive - Baby 15: details >>

2008
 Current
Cigarettes Are Eating You Alive - Baby 15
Cost Free
Format Television
Campaigns Cigarettes Are Eating You Alive  
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Cessation - Quitline, Health Consequences of Smoking
Languages English, Spanish
Description Gravely ill newborns, young children with respiratory apparatus, and a toddler undergoing an ear exam are among the graphic images and special effects that flashes across the screen as an announcer describes the devastating impact that secondhand smoke has on children. The image of parents smoking cigarettes while the smoke enters their baby’s lungs illustrates the immediate and long term harm inflicted on children. An empty crib alerts viewers to the link between smoking and sudden infant death syndrome. Viewers are asked to call a smoking helpline for cessation assistance.
More Details >
Cigarettes Are Eating You Alive - Baby 30: details >>

2008
 Current
Cigarettes Are Eating You Alive - Baby 30
Cost Free
Format Television
Campaigns Cigarettes Are Eating You Alive  
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Cessation - Quitline, Health Consequences of Smoking
Languages English, Spanish
Description Gravely ill newborns, young children with respiratory apparatus, and a toddler undergoing an ear exam are among the graphic images and special effects that flashes across the screen as an announcer describes the devastating impact that secondhand smoke has on children. The image of parents smoking cigarettes while the smoke enters their baby’s lungs illustrates the immediate and long term harm inflicted on children. An empty crib alerts viewers to the link between smoking and sudden infant death syndrome. Viewers are asked to call a smoking helpline for cessation assistance.
More Details >
 1 - 4 of 4 

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