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Manipulicious
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Campaign Information

Campaign Details

Produced For
Wisconsin Tobacco Control Board
Produced By
Knupp & Watson & Wallman
Themes
Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Dissolvables
Audiences
Youths and Young Adults, Children Under 12
Goals
Manipulcious-branded items were designed to spread the word about tobacco company manipulation.
Strategy
Manipulcious-branded items were sent to Wisconsin FACT (Fighting Against Corporate Tobacco) youth groups in 2011 to help them spread the word in their communities.
Results
Since then, 123 youth activists have been reported statewide on the FACT website.
Campaign last updated
9/6/2011
Changes to campaign details
Not Provided

Please contact MCRC to ask questions about this campaign .

Ads in Campaign (2)

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Candy - Poster: details >>

2011
 Archived
Candy - Poster
Cost Free
Format Print
Campaigns Manipulicious  
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description This black 18”x22” poster has pictures of colorful candies in rows and columns. Some are covered by symbols depicting poison. Available in TIFF, JPEG, and PDF file formats.
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Fighting Tobacco Lies - Poster: details >>

2011
 Archived
Fighting Tobacco Lies - Poster
Cost Free
Format Print
Campaigns Manipulicious  
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description This black 18”x22” poster reads “Fighting Tobacco’s Manipulicious” in white letters and “LIES” in letters created from colorful candy. Available in TIFF, JPEG, and PDF file formats.
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 1 - 2 of 2 

Social Media (0)

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Supporting Material (5)

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Manipulicious - Postcards: details >>

2011
 Current
Manipulicious - Postcards
Cost Free
Format Supporting Material
Campaigns Manipulicious  
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description This 8.5”x 5.5” black postcard has orange and white symbols representing poison at the top with the heading “Manipulicious” in white and orange. The postcard reads “With big tobacco, nothing is what it seems,” and explains that brightly colored containers hold addictive substances to keep current smokers hooked and to temp unsuspecting teens. The candy flavoring hides cancer-causing chemicals. The reader is urged to join the movement to stop Big Tobacco’s dangerous products and dirty marketing tactics. Available in TIFF, JPEG, and PDF file formats.
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Manipulicious Candy Sheet: details >>

2011
 Current
Manipulicious Candy Sheet
Cost Free
Format Supporting Material
Campaigns Manipulicious  
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description This 11” x 2.5” candysheet reads, “Candy’s biggest fans are corporate tobacco’s favorite target. And going by what’s in your hand right now, that includes you. Big Tobacco’s newest products can look, smell, or even taste like candy. It’s a clever manipulation, but you should know: sweeter doesn’t mean safer. Underneath the colorful, kid-friendly wrapping, you’ll find many of the same old poisonous, cancer-causing chemicals. And mixed into the mint, cherry, melon and grape flavors? Some seriously addictive doses of nicotine. So stick to gum—and join thousands of other smart, passionate you people who are figihting back. Because Big T’s newest attempt to hook and hold on to customers has a Manipulicious after-taste that’s anything but sweet.” Available in TIFF, JPEG, and PDF file formats.
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Manipulicious Candy Wrapper: details >>

2011
 Current
Manipulicious Candy Wrapper
Cost Free
Format Supporting Material
Campaigns Manipulicious  
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description This 5.5”x 3” hot pink, red, orange, yellow, and purple striped candy wrapper has the label “Manipulicious” two times in the center. The letters “Manipu” are in black and “licious” are in white. Available in TIFF, JPEG, and PDF file formats.
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Manipulicious Stencils: details >>

2011
 Current
Manipulicious Stencils
Cost Free
Format Supporting Material
Campaigns Manipulicious  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Dissolvables
Languages English
Description These four 11” x 14” stencils associate tobacco products that look like candy with poison. One stencil is worded “Big Tobacco’s Lies,” a second is worded “Manipulicious” and has a graphic of poison being poured onto a piece of candy, another stencil is also worded “Manipulicious” and shows four symbols for poisons with a piece of candy, the final stencil has the symbols for poison arranged into five rows. Each available in TIFF, JPEG and PDF file formats
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Spot the Not Game- Postcard: details >>

2011
 Current
Spot the Not Game- Postcard
Cost Free
Format Supporting Material
Campaigns Manipulicious  
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description This is 8.5” x 5.5” postcard is a game where the player is asked to "Spot the Not." Shown are nine packages that could be candy or a tobacco product candy look-alike. Players are asked to identify those that are tobacco products.
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