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Manipulicious
MCRC_Campaign icon

Media Types
Print, Supporting Material
Target Audiences
Youths and Young Adults
Languages
English
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Produced For
Wisconsin Tobacco Control Board
Campaign Last Updated
9/6/2011
 

Ads in Campaign (5)

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Manipulicious - Postcards: details >>

2011
 Current
Manipulicious - Postcards
Media Type
Supporting Material
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Wisconsin Tobacco Control Board
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
This 8.5”x 5.5” black postcard has orange and white symbols representing poison at the top with the heading “Manipulicious” in white and orange. The postcard reads “With big tobacco, nothing is what it seems,” and explains that brightly colored containers hold addictive substances to keep current smokers hooked and to temp unsuspecting teens. The candy flavoring hides cancer-causing chemicals. The reader is urged to join the movement to stop Big Tobacco’s dangerous products and dirty marketing tactics. Available in TIFF, JPEG, and PDF file formats.
Manipulicious Candy Sheet: details >>

2011
 Current
Manipulicious Candy Sheet
Media Type
Supporting Material
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Wisconsin Tobacco Control Board
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
This 11” x 2.5” candysheet reads, “Candy’s biggest fans are corporate tobacco’s favorite target. And going by what’s in your hand right now, that includes you. Big Tobacco’s newest products can look, smell, or even taste like candy. It’s a clever manipulation, but you should know: sweeter doesn’t mean safer. Underneath the colorful, kid-friendly wrapping, you’ll find many of the same old poisonous, cancer-causing chemicals. And mixed into the mint, cherry, melon and grape flavors? Some seriously addictive doses of nicotine. So stick to gum—and join thousands of other smart, passionate you people who are figihting back. Because Big T’s newest attempt to hook and hold on to customers has a Manipulicious after-taste that’s anything but sweet.” Available in TIFF, JPEG, and PDF file formats.
Manipulicious Candy Wrapper: details >>

2011
 Current
Manipulicious Candy Wrapper
Media Type
Supporting Material
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Wisconsin Tobacco Control Board
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
This 5.5”x 3” hot pink, red, orange, yellow, and purple striped candy wrapper has the label “Manipulicious” two times in the center. The letters “Manipu” are in black and “licious” are in white. Available in TIFF, JPEG, and PDF file formats.
Manipulicious Stencils: details >>

2011
 Current
Manipulicious Stencils
Media Type
Supporting Material
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Wisconsin Tobacco Control Board
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
These four 11” x 14” stencils associate tobacco products that look like candy with poison. One stencil is worded “Big Tobacco’s Lies,” a second is worded “Manipulicious” and has a graphic of poison being poured onto a piece of candy, another stencil is also worded “Manipulicious” and shows four symbols for poisons with a piece of candy, the final stencil has the symbols for poison arranged into five rows. Each available in TIFF, JPEG and PDF file formats
Spot the Not Game- Postcard: details >>

2011
 Current
Spot the Not Game- Postcard
Media Type
Supporting Material
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Wisconsin Tobacco Control Board
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
This is 8.5” x 5.5” postcard is a game where the player is asked to "Spot the Not." Shown are nine packages that could be candy or a tobacco product candy look-alike. Players are asked to identify those that are tobacco products.
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