
2012
Current
| Painful Cancers - Esophageal Cancer - Full Page
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Quitline Promotion, Health Consequences of Smoking
Description This full page print ad features a photograph of a diseased esophagus that has suffered the ravages of smoking. The text explains that quitting smoking is much less painful than deadly esophageal cancer. Information on the New York City free nicotine patches and gum giveaway is provided along with a QR code that readers can scan for details. Ad is in 10”x11” resizable dimensions available in English and TIFF, JPEG, and PDF formats.
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2012
Current
| Painful Cancers - Esophageal Cancer - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description Dramatic music rises to a fever pitch as disturbing photographs are displayed in quick succession. The viewer is exposed to diseased organs, a woman smoking, a patient undergoing an esophageal surgery, a nurse preparing a chemotherapy IV drip. A cancer ridden esophagus is shown and the announcer reminds viewers that quitting smoking is much less painful than the ravages of esophageal cancer. Text regarding the nicotine gum and patch giveaway appears on the screen and the announcer provides information on a free quitline for New York City residents.
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2012
Current
| Painful Cancers - Pancreatic Cancer - Full Page
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Quitline Promotion, Health Consequences of Smoking
Description This full page print ad features a photograph of an MRI of a diseased pancreas that has suffered the ravages of smoking. The text explains that quitting smoking is much less painful than deadly pancreatic cancer. Information on the New York City free nicotine patches and gum giveaway is provided along with a QR code that readers can scan for details. Ad is in 10”x11” resizable dimensions available in English and TIFF, JPEG, and PDF formats.
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2012
Current
| Painful Cancers - Pancreatic Cancer - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Quitline Promotion, Health Consequences of Smoking
Description Dramatic music rises to a fever pitch as disturbing photographs are displayed in quick succession. The viewer is exposed to diseased organs, a woman smoking, a patient undergoing radiation treatment, a chemotherapy IV drip, and a surgical procedure. A cancer ridden pancreas is shown and the announcer reminds viewers that quitting smoking is much less painful than the ravages of pancreatic cancer. Text regarding the nicotine gum and patch giveaway appears on the screen and the announcer provides information on a free quitline for New York City residents.
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2012
Current
| Painful Cancers - Quitting is Less Painful - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Quitline Promotion, Health Consequences of Smoking
Description Dramatic music rises to a fever pitch as disturbing photographs are displayed in quick succession. The viewer sees a hologram of the human body ravaged by disease, and an onslaught of photographs of an esophageal cancer surgery, esophageal resection and subsequent chemotherapy, stomach cancer surgery, stomach removal, and a feeding tube, and finally a patient undergoing pancreatic cancer surgery, radiation, and treatment. The narrator tells viewers that quitting smoking is less painful than any of these diseases and their consequences, and offers information on the nicotine gum and patch giveaway and a free quitline for New York City residents.
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2012
Current
| Painful Cancers - Quitting is Less Painful - Web Banner
Media Type Digital Display
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description These ads features a series of holograms of the inside of a human body that has been damaged by cigarette smoking and disturbing images of esophageal cancer, stomach cancer, and pancreatic cancer. The text explains that quitting smoking is much less painful than the deadly cancers caused by smoking. Information on the New York City free nicotine patches and gum giveaway is provided along with a QR code that readers can scan for details. Web banners are available in five sizes: 160x600, 300x250, 300x600, 970x66 and 728x90.
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2012
Current
| Painful Cancers - Quitting is Less Painful 1
Produced For New York City Department of Health and Mental Hygiene
Themes Quitline Promotion, Health Consequences of Smoking
Description These two print ads feature three disturbing photographs of esophageal cancer, stomach cancer, and pancreatic cancer. The text explains that quitting is much less painful than the deadly cancers caused by tobacco consumption. Information on the New York City free nicotine patches and gum giveaway is provided along with a QR code that readers can scan for details. Ads are in 10”x11” and 10"x5.42" resizable dimensions available in English and available in TIFF, JPEG, and PDF formats.
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2012
Current
| Painful Cancers - Stomach Cancer - Full Page
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Quitline Promotion, Health Consequences of Smoking
Description This full page print ad features a photograph of a diseased stomach that has suffered the ravages of smoking. The text explains that quitting smoking is much less painful than deadly pancreatic cancer. Information on the New York City free nicotine patches and gum giveaway is provided along with a QR code that readers can scan for details. Ad is in 10”x11” and resizable dimensions available in English and TIFF, JPEG, and PDF formats.
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2012
Current
| Painful Cancers - Stomach Cancer - TV
Languages English, Spanish
Produced For New York City Department of Health and Mental Hygiene
Themes Cessation - General, Quitline Promotion, Health Consequences of Smoking
Description Dramatic music rises to a fever pitch as disturbing photographs are displayed in quick succession. The viewer is exposed to diseased organs, a woman smoking, the insertion of an intravenous medication, and tubes and blood involved in a surgical procedure. A cancer ridden stomach is shown through the lens of a surgical camera, and the announcer reminds viewers that quitting smoking is much less painful than the ravages of stomach cancer. Text regarding the nicotine gum and patch giveaway appears on the screen and the announcer provides information on a free quitline for New York City residents.
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