
2012
Current
| Cinderella
Target Audiences Adults, Parents
Produced For North Carolina DHHS Tobacco Prevention and Control
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Quitline Promotion, Health Consequences of Smoking
Description The sounds of children playing and singing with a jump rope are in the background. The kids are singing a modern day story about Cinderella, who turned green and has ear infections because she was exposed to secondhand smoke. The narrator states that children should never be exposed to secondhand smoke, and that it causes serious diseases such as asthma, bronchitis, and sudden infant death syndrome. Parents are advised to protect their children from secondhand smoke exposure, both inside and outdoors. Listeners are advised to contact the Quitline for cessation assistance.
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2012
Current
| Keep Childhood Smoke-free - Bookmark
Target Audiences Adults, Parents
Produced For North Carolina DHHS Tobacco Prevention and Control
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Quitline Promotion, Health Consequences of Smoking
Description This old fashioned 2.03"x5.98" bookmark has the beginning of a familiar nursery rhyme on it. However, the traditional words “great fall” from Humpty Dumpty have been crossed out, and the words “persistent cough” replace them. The aim of this ad is to emphasize that secondhand smoke has no place in a child’s world. People who wish to protect their children and stop smoking are advised to call the toll free quitline. Available in TIFF, JPEG, and PDF file formats.
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2011
Current
| Keep Childhood Smoke-free - Brochure
Target Audiences Adults, Parents
Produced For North Carolina DHHS Tobacco Prevention and Control
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Quitline Promotion, Health Consequences of Smoking
Description This old fashioned looking 8.5"x11" brochure has altered versions of nursery rhymes on it. The wolf from the Three Little Pigs will no longer “Blow Your House Down,” but will now “Make it to the Top of the Stairs,” and Little Miss Muffet is now exposed to 69 cancer causing chemicals. The brochure contains facts about the dangers of secondhand smoke, and the toxins that children are exposed to when people smoke in their presence. The aim of this brochure is to emphasize that secondhand smoke has no place in a child’s world and offer tips for keeping secondhand smoke from reaching their children. People who wish to protect their children and stop smoking are advised to call the toll free quitline.
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2011
Current
| Keep Childhood Smoke-free - Patty
Target Audiences Adults, Parents
Produced For North Carolina DHHS Tobacco Prevention and Control
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Quitline Promotion, Health Consequences of Smoking
Description This old fashioned-looking 13.60"x6.25" billboard has the beginning of a familiar nursery rhyme on it. However, the traditional patty cake poem has been altered to read, Patty Cake, Patty Cake, Smoker’s Cough. The aim of this ad is to emphasize that secondhand smoke has no place in a child’s. People who wish to protect their children and stop smoking are advised to call the toll free quitline.
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2011
Current
| Keep Childhood Smoke-free - Postcard
Target Audiences Adults, Parents
Produced For North Carolina DHHS Tobacco Prevention and Control
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Quitline Promotion, Health Consequences of Smoking
Description This old fashioned 5.50"x4.25" postcard has the beginning of a familiar nursery rhyme on it. However, the traditional second line from Rock-a-bye baby has been crossed out, and the words Developing Asthma Before Her First Birthday replace “when the wind blows the cradle will rock.” The aim of this ad is to emphasize that secondhand smoke has no place in a child’s world. People who wish to protect their children and stop smoking are advised to call the toll free quitline.
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2011
Current
| Keep Childhood Smoke-free - Vertical Print Ad
Target Audiences Adults, Parents
Produced For North Carolina DHHS Tobacco Prevention and Control
Themes Secondhand Smoke - General, Quitline Promotion, Health Consequences of Smoking
Description This 8.5"x11" print ad has the line “blow your house in” from the traditional Three Little Pigs nursery rhyme removed, and in its place is the line “Make It To The Top Of The Stairs.” The aim of the ad is to emphasize that secondhand smoke has no place in a child’s world, because it exposes children to dangerous toxins and chemicals and causes serious illness, including asthma, ear infection, and sudden infant death syndrome. Adults are urged to keep their home and car smoke free and call the quitline for tips and cessation assistance.
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2012
Current
| Mary Mack
Target Audiences Adults, Parents
Produced For North Carolina DHHS Tobacco Prevention and Control
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Quitline Promotion, Health Consequences of Smoking
Description Young school children had put a new spin on the clapping song, Miss Mary Mack. Instead of being all dressed in black, this Miss Mack’s lungs turned black from exposure to secondhand smoke, she has missed school due to asthma, and she is always coughing and wheezing. The narrator advises that children should never be exposed to the toxins in tobacco smoke, and those interested in quitting should call the quit line for free coaching and cessation assistance.
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