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Sweet Deceit
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Media Types
Out-of-Home, Radio, Video
Target Audiences
Youths and Young Adults, Parents, Policy Makers
Languages
English, Spanish
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Produced For
Advocacy Solutions/Providence Mayor's Substance Abuse Prevention Council, RI
Restrictions
Ads are in 36"x7.5", 72"x21" and 24"x36" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
Campaign Last Updated
Not Provided
 

Ads in Campaign (6)

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 1 - 6 of 6 
Backpack - Radio: details >>


2011
 Current
Backpack - Radio
Media Type
Radio
Target Audiences
Youths and Young Adults, Parents, Policy Makers
Languages
English, Spanish
Cost
$1,000-$2,000
Produced For
Rescue Social Change Group
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
An adolescent boy comes home from school, greets his mom, and throws his backpack on the kitchen counter. She begins to go through his backpack and finds a package of mints. Popping one in her mouth she is surprised by the flavor, and upon further investigation reads the package label and finds out it’s actually a smokeless tobacco product. She spits out the mint, slams the tin on the counter, and screams her son’s name.
Backpack - TV: details >>

2011
 Archived
Backpack - TV
Media Type
Video
Target Audiences
Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
$1,500-$2,000
Produced For
Rescue Social Change Group
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
An adolescent boy comes home from school, greets his mom, and throws his backpack on the kitchen counter where she is cutting up fruits. She begins to go through his backpack and finds a package of mints. After popping one in her mouth, she is surprised by the flavor and upon further investigation, reads the package label and finds out it’s actually a smokeless tobacco product. She spits out the mint, slams the tin on the counter, and screams her son’s name.
Smoking Fruit #1 - Radio: details >>


2011
 Current
Smoking Fruit #1 - Radio
Media Type
Radio
Target Audiences
Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
$1,500-$2,000
Produced For
Rescue Social Change Group
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
A young man and young woman ask listeners if they would ever consider smoking a strawberry or a candy bar. They point out that the tobacco industry is packaging nicotine products with candy and fruit flavors to make them attractive to young people. With upbeat music playing throughout they say that if teens fall for this ploy they are actually eating candy-coated nicotine.
Smoking Fruit #2 - Radio: details >>


2011
 Current
Smoking Fruit #2 - Radio
Media Type
Radio
Target Audiences
Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
$1,500-$2,000
Produced For
Rescue Social Change Group
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
A mom is offering an excited group of young people popsicles. A young boy wants banana flavor, another wants watermelon, and the girl asks for chocolate syrup on her ice cream. The mom explains that she knows what children like, as does the tobacco industry, which is why they are disguising nicotine products in candy and fruit flavor and marketing them to children.
Smoking Fruit - TV: details >>

2011
 Archived
Smoking Fruit - TV
Media Type
Video
Target Audiences
Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
$2,000-$5,000
Produced For
Rescue Social Change Group
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
Two young people are attempting the impossible task of lighting up fruit and candy to smoke them like cigarettes. They explain that new tobacco flavored products are no more than fruit and candy coated nicotine designed to entice young people.
Sweet Deceit - Out-of-Home/Transit: details >>

2011
 Current
Sweet Deceit - Out-of-Home/Transit
Media Type
Out-of-Home
Target Audiences
Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Rescue Social Change Group
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
A pink candy has the skull and crossbones image on it, indicating that the so called treat is poisonous. This is part of a series of ads and materials in a campaign that promotes Tobacco-Free Providence, Rhode Island, and urges parents to get involved in efforts to protect children from the tobacco industry’s tactics. The URL directs consumers to the Sweet Deceit site for additional information. Ads are in 36"x7.5", 72"x21" and 24"x36" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
 1 - 6 of 6 
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