2011
 Current
| Backpack - Radio
Cost $1,000-$2,000
Format Radio
Campaigns Sweet Deceit
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables, Countering Pro-Tobacco Influences
Languages English, Spanish
Description An adolescent boy comes home from school, greets his mom, and throws his backpack on the kitchen counter. She begins to go through his backpack and finds a package of mints. Popping one in her mouth she is surprised by the flavor, and upon further investigation reads the package label and finds out it’s actually a smokeless tobacco product. She spits out the mint, slams the tin on the counter, and screams her son’s name.
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2011
Archived
| Backpack - TV
Cost $1,500-$2,000
Format Television
Campaigns Sweet Deceit
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables, Countering Pro-Tobacco Influences
Languages English
Description An adolescent boy comes home from school, greets his mom, and throws his backpack on the kitchen counter where she is cutting up fruits. She begins to go through his backpack and finds a package of mints. After popping one in her mouth, she is surprised by the flavor and upon further investigation, reads the package label and finds out it’s actually a smokeless tobacco product. She spits out the mint, slams the tin on the counter, and screams her son’s name.
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2011
Current
| Smoking Fruit #1 - Radio
Cost $1,500-$2,000
Format Radio
Campaigns Sweet Deceit
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description A young man and young woman ask listeners if they would ever consider smoking a strawberry or a candy bar. They point out that the tobacco industry is packaging nicotine products with candy and fruit flavors to make them attractive to young people. With upbeat music playing throughout they say that if teens fall for this ploy they are actually eating candy-coated nicotine.
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2011
Current
| Smoking Fruit #2 - Radio
Cost $1,500-$2,000
Format Radio
Campaigns Sweet Deceit
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Languages English
Description A mom is offering an excited group of young people popsicles. A young boy wants banana flavor, another wants watermelon, and the girl asks for chocolate syrup on her ice cream. The mom explains that she knows what children like, as does the tobacco industry, which is why they are disguising nicotine products in candy and fruit flavor and marketing them to children.
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2011
Archived
| Smoking Fruit - TV
Cost $2,000-$5,000
Format Television
Campaigns Sweet Deceit
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables, Countering Pro-Tobacco Influences
Languages English
Description Two young people are attempting the impossible task of lighting up fruit and candy to smoke them like cigarettes. They explain that new tobacco flavored products are no more than fruit and candy coated nicotine designed to entice young people.
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2011
Current
| Sweet Deceit - Out-of-Home/Transit
Cost Under $1,000
Format Out-of-Home
Campaigns Sweet Deceit
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables, Countering Pro-Tobacco Influences
Languages English
Description A pink candy has the skull and crossbones image on it, indicating that the so called treat is poisonous. This is part of a series of ads and materials in a campaign that promotes Tobacco-Free Providence, Rhode Island, and urges parents to get involved in efforts to protect children from the tobacco industry’s tactics. The URL directs consumers to the Sweet Deceit site for additional information. Ads are in 36"x7.5", 72"x21" and 24"x36" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
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