2011
 Current
| Backpack - Radio
Media Type Radio
Target Audiences Youths and Young Adults, Parents, Policy Makers
Languages English, Spanish
Cost $1,000-$2,000
Produced For Rescue Social Change Group
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description An adolescent boy comes home from school, greets his mom, and throws his backpack on the kitchen counter. She begins to go through his backpack and finds a package of mints. Popping one in her mouth she is surprised by the flavor, and upon further investigation reads the package label and finds out it’s actually a smokeless tobacco product. She spits out the mint, slams the tin on the counter, and screams her son’s name.
| |
|
2011
Current
| Smoking Fruit #1 - Radio
Media Type Radio
Target Audiences Youths and Young Adults, Parents, Policy Makers
Languages English
Cost $1,500-$2,000
Produced For Rescue Social Change Group
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description A young man and young woman ask listeners if they would ever consider smoking a strawberry or a candy bar. They point out that the tobacco industry is packaging nicotine products with candy and fruit flavors to make them attractive to young people. With upbeat music playing throughout they say that if teens fall for this ploy they are actually eating candy-coated nicotine.
| |
|
2011
Current
| Smoking Fruit #2 - Radio
Media Type Radio
Target Audiences Youths and Young Adults, Parents, Policy Makers
Languages English
Cost $1,500-$2,000
Produced For Rescue Social Change Group
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description A mom is offering an excited group of young people popsicles. A young boy wants banana flavor, another wants watermelon, and the girl asks for chocolate syrup on her ice cream. The mom explains that she knows what children like, as does the tobacco industry, which is why they are disguising nicotine products in candy and fruit flavor and marketing them to children.
| |
|
2011
Current
| Sweet Deceit - Out-of-Home/Transit
Media Type Out-of-Home
Target Audiences Youths and Young Adults, Parents, Policy Makers
Languages English
Cost Under $1,000
Produced For Rescue Social Change Group
Themes Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description A pink candy has the skull and crossbones image on it, indicating that the so called treat is poisonous. This is part of a series of ads and materials in a campaign that promotes Tobacco-Free Providence, Rhode Island, and urges parents to get involved in efforts to protect children from the tobacco industry’s tactics. The URL directs consumers to the Sweet Deceit site for additional information. Ads are in 36"x7.5", 72"x21" and 24"x36" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
| |
|
