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The Cigar Trap
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Campaign Information

Campaign Details

Produced For
Maryland Department of Health and Mental Hygiene
Produced By
Pinnacle Communications Resource Co., llc/MD Department of Health and Mental Hygiene
Themes
Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking, Smokefree Implementation Laws
Audiences
Adults, Hispanics, Youths and Young Adults, General Audience, Parents, Policy Makers
Goals
The goal of this public health campaign is to highlight the dangers of cheap, flavored cigars.
Strategy
The new media campaign is aimed at educating parents, guardians, and community stakeholders of the dangers associated with smoking flavored cigars. The campaign includes a website – www.TheCigarTrap.com – as well as a corresponding Facebook page, billboards, transit media, radio and print ads to highlight that these dangerous products are attractive to youth because they come in fruit and candy flavors and are often sold one at a time for a very low cost.
Results
Not Provided
Campaign last updated
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Changes to campaign details
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Information may be available. Please contact MCRC to ask questions about this campaign .

Ads in Campaign (9)

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 1 - 9 of 9 
Cigar Trap 1 - Billboard: details >>

2011
 Current
Cigar Trap 1 - Billboard
Cost Under $1,000
Format Out-of-Home
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description This colorful billboard features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ads are in 14'x8' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.
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Cigar Trap 1 - Poster: details >>

2013
 Current
Cigar Trap 1 - Poster
Cost Under $1,000
Format Out-of-Home
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description This colorful poster features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ad is in 30"x40" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers and other similar out-of-home placements.
More Details >
Cigar Trap 1 - Transit: details >>

2013
 Current
Cigar Trap 1 - Transit
Cost Under $1,000
Format Out-of-Home
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ads are in 30"x144", 21"x72", 22"x21" and 53.75"x41.75" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
More Details >
Cigar Trap 2 - Transit: details >>

2011
 Current
Cigar Trap 2 - Transit
Cost Under $1,000
Format Out-of-Home
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cheap cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 17"x60", 22"x21", 24"x144" and 30"x144" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
More Details >
Cigar Trap 3 - Billboard: details >>

2011
 Current
Cigar Trap 3 - Billboard
Cost Under $1,000
Format Out-of-Home
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description This colorful billboard features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 14'x48' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.
More Details >
Cigar Trap 3 - Poster: details >>

2011
 Current
Cigar Trap 3 - Poster
Cost Under $1,000
Format Print
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description This colorful poster features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ad is in 11"x17" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers and other similar out-of-home placements.
More Details >
Cigar Trap 3 - Transit: details >>

2011
 Current
Cigar Trap 3 - Transit
Cost Under $1,000
Format Out-of-Home
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 17"x60", 21"x72", 23"x21", 22"x21", 24"x144" and 30"x144" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
More Details >
Disturbing Facts 1: details >>


2011
 Current
Disturbing Facts 1
Cost Free
Format Radio
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English
Description In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.
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Disturbing Facts 2: details >>


2011
 Current
Disturbing Facts 2
Cost Unknown
Format Radio
Campaigns The Cigar Trap  
Themes Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking
Languages English, Spanish
Description In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.
More Details >
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