
2011
Current
| Cigar Trap 1 - Billboard
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description This colorful billboard features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ads are in 14'x8' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.
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2013
Current
| Cigar Trap 1 - Poster
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description This colorful poster features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ad is in 30"x40" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers and other similar out-of-home placements.
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2013
Current
| Cigar Trap 1 - Transit
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ads are in 30"x144", 21"x72", 22"x21" and 53.75"x41.75" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
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2011
Current
| Cigar Trap 2 - Transit
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cheap cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 17"x60", 22"x21", 24"x144" and 30"x144" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
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2011
Current
| Cigar Trap 3 - Billboard
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description This colorful billboard features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 14'x48' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.
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2011
Current
| Cigar Trap 3 - Poster
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description This colorful poster features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ad is in 11"x17" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers and other similar out-of-home placements.
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2011
Current
| Cigar Trap 3 - Transit
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 17"x60", 21"x72", 23"x21", 22"x21", 24"x144" and 30"x144" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
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2011
Current
| Disturbing Facts 1
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.
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2011
Current
| Disturbing Facts 2
Target Audiences None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages English, Spanish
Produced For Maryland Department of Health
Themes Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Tobacco Products - Flavored
Description In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.
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