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The Cigar Trap
MCRC_Campaign icon

Media Types
Out-of-Home, Print, Radio
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English, Spanish
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking, Smokefree Implementation Laws
Produced For
Maryland Department of Health and Mental Hygiene
Campaign Last Updated
Not Provided
 

Ads in Campaign (9)

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 1 - 9 of 9 
Cigar Trap 1 - Billboard: details >>

2011
 Current
Cigar Trap 1 - Billboard
Media Type
Out-of-Home
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
This colorful billboard features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ads are in 14'x8' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.
Cigar Trap 1 - Poster: details >>

2013
 Current
Cigar Trap 1 - Poster
Media Type
Out-of-Home
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
This colorful poster features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ad is in 30"x40" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers and other similar out-of-home placements.
Cigar Trap 1 - Transit: details >>

2013
 Current
Cigar Trap 1 - Transit
Media Type
Out-of-Home
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cigars are sold in the same flavors and at the same prices as ice cream, but no matter the taste, cigars are lethal. Ads are in 30"x144", 21"x72", 22"x21" and 53.75"x41.75" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
Cigar Trap 2 - Transit: details >>

2011
 Current
Cigar Trap 2 - Transit
Media Type
Out-of-Home
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that cheap cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 17"x60", 22"x21", 24"x144" and 30"x144" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
Cigar Trap 3 - Billboard: details >>

2011
 Current
Cigar Trap 3 - Billboard
Media Type
Out-of-Home
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
This colorful billboard features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 14'x48' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.
Cigar Trap 3 - Poster: details >>

2011
 Current
Cigar Trap 3 - Poster
Media Type
Print
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
This colorful poster features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ad is in 11"x17" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers and other similar out-of-home placements.
Cigar Trap 3 - Transit: details >>

2011
 Current
Cigar Trap 3 - Transit
Media Type
Out-of-Home
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Under $1,000
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
This colorful transit ad features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 17"x60", 21"x72", 23"x21", 22"x21", 24"x144" and 30"x144" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.
Disturbing Facts 1: details >>


2011
 Current
Disturbing Facts 1
Media Type
Radio
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Free
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.
Disturbing Facts 2: details >>


2011
 Current
Disturbing Facts 2
Media Type
Radio
Target Audiences
None, Adults, Hispanics, Youths and Young Adults, Parents, Policy Makers
Languages
English, Spanish
Cost
Unknown
Produced For
Context Research/BC Lung Association, Canada
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.
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