
2001 Archived
| Debi
Target Audiences Adults, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Description In this color photograph Debi, a middle-aged woman, is exhaling cigarette smoke through a stoma in her neck. Debi began smoking at age 13 and the permanent hole in her neck is a result of smoking-related laryngeal cancer. Debi's situation is a graphic warning to underage smokers. Available in JPEG, PDF, and TIF formats.
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2010 Archived
| Debi - Candle
Target Audiences Adults, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Cessation - General
Description Debi Austin sits behind a lit candle describing how smoking took her dreams and health from her. She attempts to warn people on the dangers of smoking before it's too late. At the end of the spot the candle is symbolically blown out as Debi coughs. Web version available upon request at mcrc@cdc.gov
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2010 Archived
| Debi - Stages
Target Audiences Adults, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Tobacco Industry Manipulation
Description This ad shows a young Debi Austin as we hear the real Debi speaking from the present. She explains how the tobacco industry targeted her early on, when she started smoking cigarettes at just 13 years old. The ad transitions to modern Debi after a stoma appears in the mirrored reflection of young Debi – a health effect from cancer surgery caused by smoking – and she warns viewers not to be the tobacco industry’s next victim. Web version available upon request at mcrc@cdc.gov
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2001 Archived
| Debi Quits (Addiction)
Target Audiences Adults, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Addiction, Cessation - General
Description Debi Austin, a woman with a tracheotomy stoma (hole), speaks with great difficulty about her attempts to quit smoking. She explains that her love for her niece finally convinced her to quit.
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2003 Archived
| They Were Lying
Target Audiences Adults, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Cessation - General, Tobacco Industry Manipulation
Description Debi Austin has a tracheotomy. She tells the audience that smoking did not kill her; it just destroyed her life by giving her cancer. She then discusses how the tobacco industry lies when it says that smoking is not addictive and that it kills a little part of you each day. The message is to quit smoking before it is too late.
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2000 Archived
| Voicebox: Helpline
Target Audiences Adults, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Addiction, Cessation - General, Youth - Prevention
Description A middle-aged woman, Debi Austin talks about her addiction to cigarettes and her desire, but inability, to quit. At the end of a spot she inhales her cigarette through a stoma (hole) in her throat.
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2000 Archived
| Voicebox: Industry
Target Audiences Adults, Youths and Young Adults
Produced For California Department of Public Health (CTCP)
Themes Addiction, Cessation - General, Youth - Prevention, Tobacco Industry Manipulation
Description A middle-aged woman, Debi Austin, with a very raspy voice briefly explains her inability to quit smoking and then ends the spot by inhaling her cigarette through a stoma (hole) in her throat.
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