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Which materials from the MCRC catalog were used in conjunction with this item?
Consider all the materials that were used in the campaign.
Did they present a coherent, comprehensive, unified message? If not, how could the campaign have been improved?
*Describe the media buy for this material, if applicable:
(GRPs, number of times the ad was aired, or other measures)
Describe intended effects and, for each effect, whether it was achieved and by how much.
(example: "Increase Quitline call volume by 20% ā achieved 22% increase within first 6 months")
*Did you conduct any formative research in the selection of this catalog item?
If so, are you willing to share your research findings with other states and tobacco
control partners?
*Do you have outcome evaluation data?
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How well did this catalog item fit into your own state/local brand or program?
*Would you recommend this material to other states for use?
If so, under what circumstances would you recommend it be used?
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