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Cranky Smoker (Spanish) adFree adNoAvailable adNew adInCycle adArchive
Cranky Smoker (Spanish)  Current
Media Type
Video
Target Audiences
Hispanics
Languages
Spanish
Cost
Free
Produced For
California Department of Public Health (CTCP)
Campaign
Quitting Takes Practice 
Themes
Cessation - General, Quitline Promotion
Description
California's wayward little Kurtz character is agitated that he's still smoking. The Voice of Reason offers the series of the Smokers' Helpline, but the little man misunderstands that they will tell him to quit. The Voice of Reason explains that they're there to help him figure out how to quit when he's ready to do so.
Ad Status
Current 
Year Produced
2013
Date Added
04/29/2015
 

Order Options Available - 1

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Transcript
Cranky Smoker- Spanish
CHRIS [Voice of Reason]:
¿Sigues fumando como chimenea?

Still smoking up a storm?

TOM [Kurtz]:
Si. Qué lamentable, ¿no?

Yeah. Pathetic isn't?

CHRIS:
¿Haz intentado...

Ever try to...

TOM:
...dejarlo? ¡Claro! (PAUSES) lo que más duré fue seis días. Lo menos fue... uh... 23.4 segundos.

Quit? Of course! (PAUSES) my best time was six days. The worst was... uh... 23.4 seconds.

CHRIS:
Entonces, te podría preguntar...
So, can I ask you...

CHRIS & TOM IN SEMI-UNISON:
¿Por qué...
Why are you
...sigues fumando?... ¿Sigo fumando?
...still smoking?...still smoking?

(SILENCE)

TOM:
Buena pregunta.
Good question.

CHRIS:
¿Por qué no llamas a la línea de ayuda para fumadores. Es un programa gratis, y...
Why not call the smokers' helpline? The program is free and...

TOM:
(INTERRUPTS HIM) y me van a decir...
(INTERRUPTS HIM) and they'll tell me...

TOM:
"debes dejar de fumar"/...
"you oughtta quit." /...

CHRIS:
(IMMEDIATELY) No es así (PAUSE) sólo diles que estás listo para dejar de fumar y te dirán cómo.
(IMMEDIATELY) Not so. (PAUSE) Just tell them you're ready to quit. Then, they'll tell you how.

(SILENCE)
TOM:
(QUIETLY) ¿En serio? ¿De casualidad tienes su número?
(QUIETLY) Really? You wouldn't have that number on you, would you?

SUPER: 1-800-45-NO FUME
SFX: BAM!
SUPER:
CAsinTabaco.com
SUPER:
Patrocinado por el Departamento de Salud Pública de California
Sponsored by the California Department of Public Health

Catalog ID  QYSH 10574 (S-30)
Length  30 s
Language  Spanish


 
 

Testing/Evaluation

Formative research or evaluation results are available for this ad or campaign. Please contact mcrc@cdc.gov to request it.
 
 

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