Transcript
Open on Wendall walking down the street, cigarette in hand. Throughout the spot he passes several people who throw him judgmental looks, yell things at him about the side effects of smoking, etc.
WENDALL: It's hard being a smoker.
He passes Patricia, who smacks his smoke out of his hand.
WENDALL: I've heard all the lectures.
He passes Vince, who yells: "You know you shouldn't smoke!"
WENDALL: I know all the signs.
He passes a giant sign on the wall that says, "NO SMOKING WITHIN 15 FEET OF SIGN." Wendall veers further into the street away from the sign.
WENDALL: I've seen all the faces.
He passes Felicity and Jane, holding their noses and scowling.
WENDALL: I know the money it costs me.
He passes a pile of money in a heavy breeze. Bills blow away. Wendall stops walking, looking defeated.
WENDALL: But that doesn't change the fact that it's hard to quit.
TITLE: WE KNOW.
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Cut back to Wendall for the logo. He's now walking along a more peaceful road, devoid of any judgers.
VO: Call or visit quitplan.com.
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