Skip directly to site content
MCRC Overview Series, Video I: Navigating the MCRC adFree adNoAvailable adNew adInCycle adArchive
Media Type
Video
Target Audiences
None
Languages
English
Cost
Free
Produced For
Centers for Disease Control and Prevention
Campaign
Themes
Cessation - General
Description
The MCRC Overview Series is a collection of training videos and tip sheets designed to help MCRC customers use the system more effectively and efficiently. This first video (8.5 minutes) covers navigation and searching on the site. Watch it here in the preview screen, or place it in your cart and we'll send you a version to download.
Ad Status
Current 
Year Produced
2018
Date Added
05/14/2018
 

Order Options Available - 1

spacer
Transcript
Here is a sample of script from this video:

[MUSIC] Hello and welcome to the CDC Office on Smoking and Health Media Campaign Resource Center. Called MCRC for short, it's the nation's premier collection of counter-tobacco marketing materials available for public use.

Think of this video series, based on feedback from users like you, as your insider's guide to the MCRC. In this first video, you'll learn how to register, log on, and navigate to find exactly what you need. We'll start on the MCRC homepage. The homepage offers quick links to common search topics, featured ads and campaigns, training features, and MCRC news and announcements. Examples of pre-programmed quick searches on this page include "Ads in Cycle." These are ads currently in use whose initial fees have already been paid. There also are free ads and ads that are new.

Clicking these icons is a quick way to dive right into the collection. An example of a featured campaign you'll see on the homepage is the popular "Tips From Former Smokers," developed by the CDC. Simply click the icon provided here, and you'll be taken to a comprehensive list of Tips ads from this campaign. Another way to find what you're looking for is entering a topic or ad title directly into the search box under the MCRC logo and clicking "search." Or, simply click "Browse All" to view the entire database, then choose from the list of filter options to narrow your search. Also on the homepage is a link to the MCRC "News" box. This is where you'll find announcements about recent additions or new health observations that may be useful as you plan your campaign.

You can browse the MCRC at any time. But, in order to view videos, hear audio, put items in your cart, or place orders, you will need an account. You can create an account at any time by selecting "Register" in the upper- right hand corner before you start your search. This screen will then come up, where you can enter your information. When you get to the section that asks you to create a password, read the pop-up screen first to know which characters you can use.

Catalog ID  MCRC V1
Length 
Language  English


 
 

Reviews

Write a review

* Required field

Write Your Own Review
Tell us what you think about this MCRC catalog item. Write a review and share your opinions with others. Please be sure to focus your comments on this catalog item. (Except where noted, long text responses are limited to 500 characters.)
Catalog Item Review

*Enter a review title
Which materials from the MCRC catalog were used in conjunction with this item?
Consider all the materials that were used in the campaign. Did they present a coherent, comprehensive, unified message? If not, how could the campaign have been improved?
*Describe the media buy for this material, if applicable: (GRPs, number of times the ad was aired, or other measures)
Describe intended effects and, for each effect, whether it was achieved and by how much. (example: "Increase Quitline call volume by 20% – achieved 22% increase within first 6 months")
*Did you conduct any formative research in the selection of this catalog item?
Did you conduct any formative research in the selection of this catalog item?

If so, are you willing to share your research findings with other states and tobacco control partners?
If so, are you willing to share your research findings with other states and tobacco control partners?

*Do you have outcome evaluation data?
Do you have outcome evaluation data?

If so, are you willing to share this data with other states and tobacco control partners?
If so, are you willing to share this data with other states and tobacco control partners?

How well did this catalog item fit into your own state/local brand or program?

*Would you recommend this material to other states for use?
Would you recommend this material to other states for use?

If so, under what circumstances would you recommend it be used?

Enter any additional comments: (maximum of 1,500 characters)

Top