
2012
Current
| Burnholes
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Cessation - General, Secondhand Smoke - General, Secondhand Smoke - Restaurants and Bars, Secondhand Smoke - Workplace, Health Consequences of Smoking, Smokefree Implementation Laws
Description A series of individuals of every age and race are going through their everyday activities. As a mom is reading to her son, a young girl is playing soccer, a businessman is walking with a colleague, a bartender is serving drinks and a family is walking through the park. A hole begins to burn through the scene. Each of these holes represents a serious illness that will strike these people because they are exposed to secondhand smoke. Those who want to take a stand against secondhand smoke are advised to visit a website to learn more.
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2014
Current
| Chalkboard
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Health Consequences of Smoking
Description An African American professor in lab coat writing the 70 cancer-causing chemicals found in secondhand smoke on chalkboard. Ends with secondhand smoke kills nearly 50,000 non-smokers a year. Are you okay with that?
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2012
Current
| Little Girl - OTSET
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Cessation - General, Secondhand Smoke - General, Cessation - Role Models for Children, Health Consequences of Smoking
Description A sweet preteen girl is standing in the foyer while her dad watches television and lights up a cigarette in the living room. She explains that her dad thinks she is a math whiz, and she demonstrates that by counting how many cigarettes he smokes per day and year, an how many of those she will be exposed to. He lights up while he is preparing her breakfast, and is smoking while she is in the car, waving off his smoke and burying her head in her sweater. A narrator explains the negative health consequences of secondhand smoke exposure in children. The ad concludes with the girl doing homework and the father kneeling at her side, apparently finally understanding the magnitude of his decision to smoke in her presence.
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2012
Current
| Maria - OTSET
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Quitline Promotion, Health Consequences of Smoking
Description A grandmother and grandfather are taking their grandsons to the playground. Maria, says that she loves being a grandmother and considers her grandsons to be her greatest gift. This is why her recent lung cancer diagnosis and bleak prognosis is particularly difficult to bear. The husband is remorseful, stating that he did not know what his smoking was doing to his nonsmoking wife. A narrator explains that 3,000 nonsmokers will die of lung cancer as a result of secondhand smoke each year.
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2012
Current
| Mom - OTSET
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Cessation - Role Models for Children, Quitline Promotion, Health Consequences of Smoking
Description A teen girl is doing homework at the table when her mom comes home with groceries. After a pleasant exchange, the mom starts coughing and the coughing fit becomes deeper and prolonged. When the daughter turns to see if her mom is okay, she finds that her mother has lit a cigarette. The daughter looks into the camera with despair.
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2018
Current
| Not OK - Kids in Cars Print
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Cessation - Role Models for Children
Description The Not OK kids in cars print ad shows a baby in the car seat with the mother lighting a cigarette in the car. Smoke wafts over the baby as he is trapped in the car seat. The message of the ad points out that currently in Oklahoma, children are not protected from secondhand smoke in vehicles. Additionally, we point out the health effects that secondhand smoke can have a child. This ad can be tailored for your state/community.
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2018
Current
| Not OK - Kids in Cars Radio
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Cessation - Role Models for Children
Description The Not OK Kids in Cars radio ad opens with smoking behavior that was once approved, but no longer allowed due to the long-standing research of this dangerous behavior. The narrator then transitions to ask then why is it still okay to smoke while children are in the car. The ad ends with the line "That's Not OK," a double entendre aimed at saying this dangerous behavior is unacceptable and should not represent our state.
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2012
Current
| Photostack
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Cessation - General, Secondhand Smoke - General, Health Consequences of Smoking
Description A sad song and a series of photographs take the viewer through the beginning and end of a relationship between a happy and attractive African American couple. In each picture they are smiling and enjoying themselves. However, in each photo, he is holding a cigarette and a hole is burning through the photo into her chest. The couple is married and are enjoying family holidays, but by the end, the wife is in a hospital bed wearing a turban and requiring assistance to breathe. Through the lyrics of the song we understand that the husband feels guilty that his secondhand smoke caused his wife’s illness and impending death.
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2012
Current
| Smokefree Cities - OTSET
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Cessation - General, Tobacco Industry Manipulation, Smokefree Implementation Laws
Description A female voice describes how Oklahoma has many great communities to live in, while the viewer sees infographic representations of those areas. The voice goes on to say that other great cities outside of Oklahoma have one thing that Oklahoma does not. Several cities are mentioned and highlighted on an infographic map. It is then revealed that the attribute that other cities have but Oklahoma cities do not have is clean indoor air. Viewers are then urged to "catch up" to those other cities by having the option to chose whether or not they'd like their cities to be smokefree.
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2012
Current
| Stunts Our Growth
Target Audiences None, Adults, Youths and Young Adults
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Cessation - Role Models for Children, Secondhand Smoke - Restaurants and Bars, Secondhand Smoke - Workplace, Health Consequences of Smoking, Smokefree Implementation Laws
Description Using graphs, charts and illustrations, a narrator explains that Oklahoma is suffering on many levels because of the health and economic consequences of smoking. He states that over 87,000 Oklahoman children alive today will die from smoking addiction. Each viewer is asked to visit a website and take a stand against tobacco.
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