2013 Current
| Lost Moments: Big Shoes
Target Audiences None, African Americans
Produced For California Department of Public Health (CTCP)
Themes Cessation - General, Tobacco Industry Manipulation
Description A little boy puts on his dad's big shoes and tries to walk around the room in them. He turns around and almost stumbles out of them. The super tells viewers that "millions of moments like these will be taken away; and "tobacco still kills 1 in 5 Americans."
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2013 Current
| Lost Moments: Hopscotch
Target Audiences None, African Americans
Produced For California Department of Public Health (CTCP)
Themes Cessation - General, Tobacco Industry Manipulation
Description An uncle teaches his niece to play hopscotch as an example of a sweet life moment that one could lose because of the tobacco industry, if they are a smoker.
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2013 Current
| Lost Moments: Little Fisherman
Target Audiences None, African Americans
Produced For California Department of Public Health (CTCP)
Themes Cessation - General, Tobacco Industry Manipulation
Description A little boy fishes while his dad encourages him and films his efforts. The super reminds viewers that "millions of moments like these will be taken away; and "tobacco still kills 1 in 5 Americans."
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2013 Current
| Lost Moments: Military Homecoming
Target Audiences None, African Americans
Produced For California Department of Public Health (CTCP)
Themes Cessation - General, Tobacco Industry Manipulation
Description A son, in a military uniform, surprises his mom on his return while she's at work. The super tells viewers that "millions of moments like these will be taken away; and "tobacco still kills 1 in 5 Americans."
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2013 Current
| Lost Moments: We're Having a Baby
Target Audiences None, African Americans
Produced For California Department of Public Health (CTCP)
Themes Cessation - General, Tobacco Industry Manipulation
Description A grandma is surprised when she unwraps a box containing special family news. The super tells viewers that "millions of moments like these will be taken away; and "tobacco still kills 1 in 5 Americans."
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