2018
 Current
| Familia
Target Audiences Hispanics
Produced For New Mexico Department of Health
Description This Television commercial that was produced in various lengths, :15 and :30, was mean to speak to the Spanish-language community in New Mexico. In general, a successful campaign targeted to Hispanic and Latino adults taps into their deep-rooted sense of family, addressing cultural differences and the importance of family can be more helpful in reaching Spanish-language smokers.
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2014
Current
| Fuerza de Voluntad
Target Audiences Hispanics
Produced For New Mexico Department of Health
Themes Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description These ads specifically target the Spanish-speaking population in New Mexico and features Olympic medalist Leo Manzano (Leo the Lion). The take away message is with determination, perseverance, and support it is possible to quit smoking. Viewers are encouraged to call the Spanish Quitline, 1-855-DEJELOYA, or visit Dejeloyanm.com; talk to a coach to get a free personal program, gum, patches and more.
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2014
Current
| Imagine – Perseverance
Target Audiences Hispanics
Produced For New Mexico Department of Health
Themes Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description This radio spot specifically targets the Spanish-speaking population in New Mexico. It features Olympic medalist Leo Manzano and the take away message is with determination perseverance, and support one can achieve success, even to quit smoking. At the end Leo encourages his audience and offers the DEJELO-YA Quitline resource “...if you have tried to quit smoking and failed don’t give up. You are one step closer to victory. Call 1-855-DEJELOYA or visit Dejeloyanm.com. Talk to a coach to get a free personal program, gum, patches and more.”
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2014
Current
| Imagine – Teamwork
Target Audiences Hispanics
Produced For New Mexico Department of Health
Themes Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description This radio spot specifically targets the Spanish-speaking population in New Mexico. It features Olympic medalist Leo Manzano and the take away message is with determination perseverance, and support one can achieve success, even to quit smoking. At the end Leo encourages his audience and gives the DEJELO-YA Quitline resource “...if you have tried to quit smoking and failed don’t give up. You are one step closer to victory. Call 1-855-DEJELOYA or visit Dejeloyanm.com. Talk to a coach to get a free personal program, gum, patches and more.”
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2014
Current
| No Te Rindas
Target Audiences Hispanics
Produced For New Mexico Department of Health
Themes Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description These ads specifically target the Spanish-speaking population in New Mexico and features Olympic medalist Leo Manzano (Leo the Lion). The take away message is with determination, perseverance, and support it is possible to quit smoking. Viewers are encouraged to call the Spanish Quitline, 1-855-DEJELOYA, or visit Dejeloyanm.com; talk to a coach to get a free personal program, gum, patches and more.
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2014
Current
| Why the Lion
Target Audiences Hispanics
Produced For New Mexico Department of Health
Themes Cessation - General, Empowerment/Social Norms, Quitline Promotion
Description This radio spot specifically targets the Spanish-speaking population in New Mexico. It features Olympic medalist Leo Manzano (Leo the Lion) and the take away message is with determination perseverance, and support one can achieve success, even to quit smoking. At the end Leo encourages his audience and gives the DEJELO-YA Quitline resource“...if you have tried to quit smoking and failed don’t give up. You are one step closer to victory. Call 1-855-DEJELOYA or visit Dejeloyanm.com. Talk to a coach to get a free personal program, gum, patches and more.”
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