Media Campaign Resource Center (MCRC)

Science shows that nicotine can harm teens’ developing brains. Nicotine is a highly addictive drug, a common ingredient in most electronic cigarettes (e-cigarettes). This video from the Office of the U.S. Surgeon General and the Centers for Disease Control and Prevention advises parents to "Know the Risks," and highlights how e-cigarettes have the potential to cause lasting harm to the health of young users, especially their brain development, which continues until age 25.

Science shows that nicotine can harm teens’ developing brains. Nicotine is a highly addictive drug, a common ingredient in most electronic cigarettes (e-cigarettes). This digital display ad from the Office of the U.S. Surgeon General and the Centers for Disease Control and Prevention highlights how e-cigarettes have the potential to cause lasting harm to the health of young users, especially their brain development, which continues until age 25.

This audio public service announcement (PSA) from CDC’s Office on Smoking and Health educates parents about the nicotine in e-cigarettes that can harm the developing adolescent brain by impacting attention, learning, and memory. The PSA advises parents to visit the E-Cigarette microsite to learn more.