Media Campaign Resource Center (MCRC)

Science shows that nicotine can harm teens’ developing brains. Nicotine is a highly addictive drug, a common ingredient in most electronic cigarettes (e-cigarettes). This video from the Office of the U.S. Surgeon General and the Centers for Disease Control and Prevention advises parents to "Know the Risks," and highlights how e-cigarettes have the potential to cause lasting harm to the health of young users, especially their brain development, which continues until age 25.

Science shows that nicotine can harm teens’ developing brains. Nicotine is a highly addictive drug, a common ingredient in most electronic cigarettes (e-cigarettes). This digital display ad from the Office of the U.S. Surgeon General and the Centers for Disease Control and Prevention highlights how e-cigarettes have the potential to cause lasting harm to the health of young users, especially their brain development, which continues until age 25.

This audio public service announcement (PSA) from the Office of the Surgeon General features U.S. Surgeon General Jerome Adams and the message that nicotine in e-cigarettes can harm the developing adolescent brain by impacting attention, learning, and memory. The PSA urges individuals to visit the Surgeon General microsite to learn more.