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Youths and Young Adults
Addiction, Youth - Prevention
FDA/CTP Food & Drug Administration Center for Tobacco Products
The Real Cost campaign has been successfully preventing youth tobacco use since 2014.
Campaign Last Updated
Not Provided ‡
|Don't Get Hacked by Vaping|
Target AudiencesYouths and Young Adults
Produced ForFDA/CTP Food & Drug Administration Center for Tobacco Products
ThemesAddiction, Youth - Prevention, Tobacco Products - E-cigarettes
The Real Cost campaign has been successfully preventing youth tobacco use since 2014. This ad, titled "Don't Get Hacked by Vaping," uses a visual metaphor to bring the real cost of vaping, including addiction, to life.