Media Campaign Resource Center (MCRC) Campaign: The Real Cost (FDA)

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Media Types

Video

Target Audiences

Youths and Young Adults

Languages

English

Themes

Addiction, Youth - Prevention

Produced For

FDA/CTP Food & Drug Administration Center for Tobacco Products

Additional Information

The Real Cost campaign has been successfully preventing youth tobacco use since 2014.

Campaign Last Updated

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2016 Archived	Don't Get Hacked by Vaping Media Type Video Target Audiences Youths and Young Adults Languages English Cost Over $50,000 Produced For FDA/CTP Food & Drug Administration Center for Tobacco Products Themes Addiction, Youth - Prevention, Tobacco Products - E-cigarettes Description The Real Cost campaign has been successfully preventing youth tobacco use since 2014. This ad, titled "Don't Get Hacked by Vaping," uses a visual metaphor to bring the real cost of vaping, including addiction, to life. More Details >

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