A young man is holding an electronic counter that is flashing a series of numbers. The text reads: "It takes a great imagination to create cigarette advertising. Like pretending it has nothing to do with over 1,200 deaths a day."

A group of people are unloading body bags onto the street in New York City. They are addressing executives in an office building outside a major tobacco company. As the leader of the group addresses the executives inside the building with a megaphone, the demonstrators continue to pile the bags on the street.

This Legacy “Truth” campaign ad shows a Hispanic boy holding a ticking counter while standing in front of an industrial fan in a warehouse. SUPER: It convinces three friends to smoke and one will die.

Truth representatives are walking dogs down a city street. As each dog poops on the sidewalk, another Truth representative inserts a flag into the pile. This happens three times. People walk by and look in disgust. The spot cuts to a flag with the text: "Ammonia is found in dog poop. Tobacco companies add it to cigarettes."

A Hispanic adolescent male stands with an electronic counter beside the train tracks. Smoking is compared to a mythical creature from the Latino culture that devoures anything that gets in its way

Hispanic youth from the TRUTH campaign are offering teens hotdogs from a street cart. They ask the customers if they would like their hotdogs soaked in ammonia, a notion that seems repulsive. The TRUTH representatives explain that cigarettes contain ammonia, so having hotdogs soaked in that poison should not seem so surprising. The customers are no longer interested in the hotdogs.

A young, African American man is holding an electronic counter with a series of flashing numbers. The text reads: Every year menthol cigarettes leave over 33,000 minty fresh African American corpses.

Two young African American men enter a nightclub with a body bag. As they reach the other side of the dance floor, an attractive woman makes “eye-contact” with the body bag and begins to dance with it. A mummy-like creature appears holding a sign that reads: “What if cigarette ads told the truth?”

A group of young men, in a small airplane, dispatches parachutes. As a crowd watches from the ground, the young men hurl the many body bags attached to the parachutes from the plane.

A young adult man is holding an electronic counter with a series of numbers. The text reads: Cigarettes. Contains 101 poisons. That’s a hundred more than rat poison.

A group of Hispanic young adults are selling snow cones in the park. One of the flavors available on the snow cone cart is ammonia. Their patrons are horrified at the thought of having ammonia added to their icy treat. The vendors explain that ammonia is found in cigarettes.

In this Legacy Truth campaign radio ad a group of seven teens are heard ripping cigarette ads out of magazines an give reasons for their action—a young man says “for the seven people who will die from your product before this commercial is over”; a female says “This is for hooking my little brother;” another young man says “This is for the 430,000 people who die from smoking each year.” – the ad ends with a warning to “Only rip out ads from magazines that are yours.”

A roadside memorial with a white wooden cross and flowers stands near a busy intersection. As people walk by in groups, they notice the sign. Finally, a boy reads the sign, which indicates that every day tobacco kills 1,070 more people than auto accidents.