Media Campaign Resource Center (MCRC) Campaign: Facts. No Filters.

Media Types

Social Media Materials, Video

Target Audiences

Youths and Young Adults, Parents

Languages

English

Themes

Youth - Prevention, Youth - Cessation, Tobacco Products - E-cigarettes

Produced For

Massachusetts Tobacco Cessation and Prevention Program

Additional Information

The Facts. No Filters. campaign has 3 objectives: 1. GET THE FACTS: Educate youth about the dangers of vapes and emerging tobacco products by reaffirming the health risks and impact of nicotine (mental and physical). 2. CONNECT: Empower youth to talk to their friends/siblings about the dangers of vaping and how to get help. 3. GET HELP: Encourage youth to try to quit and make them aware of supportive quit resources.

Campaign Last Updated

12/2/2022

2021 Current	Facts. No Filters. Digital Video Media Type Video Target Audiences Youths and Young Adults, Parents Languages English Cost Free (with limitations) Produced For Massachusetts Tobacco Cessation and Prevention Program Themes Youth - Prevention, Youth - Cessation, Tobacco Products - E-cigarettes, Tobacco Products - Flavored Description As part of the Facts. No Filters. campaign, this bundle of five digital video ads 1) addresses the impact of nicotine from vapes on mood; 2) focuses on the tobacco industry's link to vaping and the impact of nicotine on the brain; 3) encourages peers to help their friends quit vaping; 4) warns young people that flavored vapes are not harmless; and 5) makes a connection between vaping and anxiety. Videos are available in two sizes. More Details >

2021 Current	Facts. No Filters. Social Media Media Type Social Media Materials Target Audiences Youths and Young Adults, Parents Languages English Cost Free (with limitations) Produced For Massachusetts Tobacco Cessation and Prevention Program Themes Youth - Prevention, Youth - Cessation, Tobacco Products - E-cigarettes Description As part of the Facts. No Filters. campaign, these Instagram posts can be used for organic outreach to young people about the dangers of vaping and getting help to quit. Posts can be used as carousels or as grids on Instagram. 17 carousel images and 24 grid images. Shutterstock images in these ads are not covered for paid social media posts. If your use will involve paid social placement, please let MCRC know when ordering this item. More Details >

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Ads in Campaign (2)