![Take the First Step Animated Social Media Bundle: details >>](https://api-video.cdc.gov/p/102/sp/10200/thumbnail/entry_id/0_ewg96jiq/def_height/300/def_width/400/version/100012/type/1)
2022
Current
| Take the First Step Animated Social Media Bundle ![New Ad](../images/MCRC_New_icon.png)
Cost Free (with limitations)
Produced For Massachusetts Tobacco Cessation and Prevention Program
Themes Addiction, Cessation - General, Quitline Promotion, Tobacco Products - Menthol
Description These ads were used as bumper/traffic ads to get people to learn more about the specialized support programs that 1-800-QUIT-NOW offers. This includes the programs for people who use menthol products, pregnant persons, and people with mental/behavioral health challenges.
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![Take the First Step Out of Home: details >>](https://api-video.cdc.gov/p/102/sp/10200/thumbnail/entry_id/0_g0ihjhxt/def_height/300/def_width/400/version/100012/type/1)
2022
Current
| Take the First Step Out of Home ![New Ad](../images/MCRC_New_icon.png)
Languages English, Spanish
Produced For Massachusetts Tobacco Cessation and Prevention Program
Themes Addiction, Cessation - General, Quitline Promotion
Description These "Take the First Step" out-of-home and newspaper ads feature the 1-800-QUIT-NOW quitline number and website.
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![Take the First Step Print: details >>](https://api-video.cdc.gov/p/102/sp/10200/thumbnail/entry_id/0_t0ti7djs/def_height/300/def_width/400/version/100012/type/1)
2022
Current
| Take the First Step Print ![New Ad](../images/MCRC_New_icon.png)
Languages English, Spanish
Produced For Massachusetts Tobacco Cessation and Prevention Program
Themes Addiction, Cessation - General, Quitline Promotion
Description These "Take the First Step" newspaper ads feature the 1-800-QUIT-NOW quitline number and website.
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![Take the First Step Social Media: details >>](https://api-video.cdc.gov/p/102/sp/10200/thumbnail/entry_id/0_q5ypho75/def_height/300/def_width/400/version/100012/type/1)
2022
Current
| Take the First Step Social Media ![New Ad](../images/MCRC_New_icon.png)
Media Type Social Media Materials
Languages English, Spanish
Produced For Massachusetts Tobacco Cessation and Prevention Program
Themes Addiction, Cessation - General, Quitline Promotion
Description These are organic social media images we used to promote 1-800-QUIT-NOW. Images feature the benefits of calling the Quitline and motivational phrases for support.
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![Take the First Step Social Media (Stock Images): details >>](https://api-video.cdc.gov/p/102/sp/10200/thumbnail/entry_id/0_zn7uae96/def_height/300/def_width/400/version/100012/type/1)
2022
Current
| Take the First Step Social Media (Stock Images) ![New Ad](../images/MCRC_New_icon.png)
Media Type Social Media Materials
Languages English, Spanish
Cost Free (with limitations)
Produced For Massachusetts Tobacco Cessation and Prevention Program
Themes Addiction, Cessation - General, Quitline Promotion
Description These are organic social media images we used to promote 1-800-QUIT-NOW. Images feature the benefits of calling the Quitline and motivational phrases for support. These items contain stock images that may require a license payment.
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![Take the First Step Video: details >>](https://api-video.cdc.gov/p/102/sp/10200/thumbnail/entry_id/0_riwm5npp/def_height/300/def_width/400/version/100012/type/1)
2022
Current
| Take the First Step Video ![New Ad](../images/MCRC_New_icon.png)
Languages English, Spanish
Cost Free (with limitations)
Produced For Massachusetts Tobacco Cessation and Prevention Program
Themes Addiction, Cessation - General, Quitline Promotion
Description The :30 video ad was part of the "Take the First Step" campaign to get people who use tobacco products to connect with 1-800-QUIT-NOW. The video uses encouraging, no-judgment language to empower people to reach out, create a quit plan, and start their nicotine-free journey. The :90 video is a longer promotional video to explain the details of what to expect when you call 1-800-QUIT-NOW.
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