Addictive by Design highlights how menthol and flavored tobacco products are created and marketed in ways that can contribute to addiction, with a disproportionate impact on Black/African American, Hispanic/Latinx, and LGBTQIA+ communities in Rhode Island. The slogan underscores the addictive nature of menthol products, set against a backdrop of words describing their taste, sensations, and potential health risks. The campaign promotes the state's quit line as a central resource, encouraging individuals to explore and enroll in its programs. Through targeted outreach, including digital ads, display ads, motion graphics, and Spanish-language radio, Addictive by Design connects communities most affected by menthol tobacco with the support they need, fostering healthier, tobacco-free lives statewide.

Addictive by Design highlights how menthol and flavored tobacco products are created and marketed in ways that can contribute to addiction, with a disproportionate impact on Black/African American, Hispanic/Latinx, and LGBTQIA+ communities in Rhode Island. The slogan underscores the addictive nature of menthol products, set against a backdrop of words describing their taste, sensations, and potential health risks. The campaign promotes the state's quit line as a central resource, encouraging individuals to explore and enroll in its programs. Through targeted outreach, including digital ads, display ads, motion graphics, and Spanish-language radio, Addictive by Design connects communities most affected by menthol tobacco with the support they need, fostering healthier, tobacco-free lives statewide.