Media Campaign Resource Center (MCRC)

Tips From Former Smokers posts highlight the national tobacco education campaign featuring real people living with the effects of smoking-related diseases or exposure to secondhand. The Tips campaign began in 2012 as the first national campaign sponsored and funded by a federal agency with the goal of educating the public about the harmful effects of smoking and encouraging quitting. 

These print advertisements from the Centers for Disease Control and Prevention (CDC) are created for Asian audiences (Chinese or Korean). In this print ad, the stories of two participants from the “Tips From Former Smokers” campaign — Roosevelt and Suzy — are joined under the headline, “SMOKING CAN LEAD TO NUMEROUS HEARTS GETTING HURT — YOUR HEART IS INCLUDED!” The ads show a phone number for the Asian Smokers’ Quitline. Ads are in 10.5"x10" and 4.92"x10.09" resizable dimensions and available in JPEG, and PDF formats.

These print advertisements from the Centers for Disease Control and Prevention (CDC) are created for Asian audiences (Chinese or Korean). In this print ad, the stories of two participants from the “Tips From Former Smokers” campaign — Roosevelt and Suzy — are joined under the headline, “SMOKING CAN LEAD TO NUMEROUS HEARTS GETTING HURT — YOUR HEART IS INCLUDED!” The ads show a phone number for the Asian Smokers’ Quitline. Ads are in 11.25"x9.6" and 6"x9.98" resizable dimensions and available in JPEG, and PDF formats.

Smoking during pregnancy can cause serious health problems for mothers and babies. Amanda, who is 30, tried hard to quit smoking when she learned she was pregnant. But she was unable to overcome her addiction to cigarettes. Her baby was born 2 months early, weighing only 3 pounds. In this TV ad for CDC's Tips From Former Smokers campaign, Amanda talks about the weeks that her baby spent in a hospital incubator. This ad was designed and tested for an adult population aged 18–54 years.

Amanda tried hard to quit smoking when she learned she was pregnant. But she was unable to overcome her addiction to cigarettes. In this print ad for CDC's Tips From Former Smokers campaign, Amanda talks about the weeks that her baby girl spent in a hospital incubator after she was born 2 months early, weighing only 3 pounds. Ads are in 7” x 10”, 7" x 4.875" and 4.625” x 4.875” resizable dimensions; are available in English and Spanish; and are available in TIFF, JPEG, and PDF formats.

Annette is 57 and was diagnosed with lung cancer at age 49. In this ad, she reveals a giant scar on her back from surgery she had to have to remove her lung. This out-of-home ad is part of CDC's "Tips From Former Smokers" campaign. Ads are in 30 sheet, 14"x48", 11"x28" and 69"x48" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.

Annette is 57 and was diagnosed with lung cancer at age 49. In this print ad, she reveals a giant scar on her back from surgery she had to have to remove her lung. This ad is part of CDC's "Tips From Former Smokers" campaign. Ads are in 7”x10”, 7"x4.875" and 4.625"x4.875" resizable dimensions available in English and Spanish and available in TIFF, JPEG, and PDF formats.

This TV ad from CDC's "Tips From Former Smokers" campaign features three people who have stomas as a result of their smoking. They provide tips on how to live with this condition. Because this television ad has been designed to be hard hitting, CDC recommends running this ad after 8 p.m. and on adult-focused programming. The ad was designed and tested for an adult population aged 18–54 years.

Asaad was only 19 years old when he became the full-time caregiver for his mother, Leah, in her battle against cancer caused by smoking. Available in six sizes: 300x250, 300X600, 728x90, 160x600, 300x50, and 320x50 in English & Spanish languages for static and animated placements. When ordered, customers will receive a bundle including all sizes for static and animated placements.

Beatrice’s young son caught her smoking a cigarette and wrote her a letter urging her to stop. In this video, Beatrice explains that the thought of her young sons growing up without her was too much to bear.

This print ad from CDC's "Tips From Former Smokers" campaign features Beatrice, a 39-year-old woman who began smoking at age 13. Now quit for several years, she shares one of her tips for success. This ad is available in the following languages: Korean, Simplified Chinese, Traditional Chinese, and Vietnamese. This ad is available in the following sizes: 6.5x10.5", 5.5x10", and 5.7x10".

Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this TV ad, Becky discusses her need for continuous oxygen. This ad is part of CDC’s Tips From Former Smokers campaign and was designed and tested for an adult population aged 18–54 years.

Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this out-of-home ad, Becky talks about her need for continuous oxygen. This out-of-home ad is part of CDC's Tips From Former Smokers campaign. Ads are in 30-sheet, 14" x 48", 11" x 28", and 69" x 48" resizable dimensions and are available in TIFF, JPEG, and PDF formats. This ad may be used for transit areas, gas pump toppers, billboards, and other similar out-of-home placements.

Becky started smoking cigarettes in high school to fit in. She smoked for many years and at age 45, Becky was diagnosed with chronic obstructive pulmonary disease (COPD)—a serious lung disease. In this digital ad, Becky talks about Becky talks about living with COPD. This digital ad is part of CDC's Tips From Former Smokers campaign.