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You Are the Target
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Media Types
Digital Display, Print, Social Media Materials, Video
Target Audiences
Youths and Young Adults
Languages
English
Themes
Youth - Prevention, Tobacco Industry Manipulation, Empowerment/Social Norms
Produced For
Maine Tobacco and Substance Use Prevention and Control
Additional Information
Smoking is the leading cause of preventable death. Big Tobacco spends millions marketing their products in ways that appeal to youth. Tobacco companies deny targeting youth directly. However, tobacco companies know 90% of smokers start before they are 18 years old. Through innovation and sneaky tactics, they continually look to gain replacement smokers for their products. This campaign works to: • Educate the priority population (youth) about Big Tobacco and how they target youth to be replacement smokers. • Build awareness among youth about the dangers and effects of tobacco use and educate about emerging tobacco products, including vaping • Empower youth to reject the manipulative tactics by the tobacco companies.
Campaign Last Updated
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Ads in Campaign (5)

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 1 - 5 of 5 
You Are The Target :06 Digital Videos: details >>

2018
 Current
You Are The Target :06 Digital Videos
Media Type
Video
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Maine Tobacco and Substance Use Prevention and Control
Themes
Youth - Prevention, Tobacco Industry Manipulation, Empowerment/Social Norms, Tobacco Products - E-cigarettes
Description
This is a package of five :06 second digital/social media videos, each in two formats. Smoking is the leading cause of preventable death. Big Tobacco spends millions marketing their products in ways that appeal to youth. Tobacco companies deny targeting youth directly. However, tobacco companies know 90% of smokers start before they are 18 years old. Through innovation and sneaky tactics, they continually look to gain replacement smokers for their products. This campaign works to: - Educate the priority population (youth) about Big Tobacco and how they target youth to be replacement smokers. - Build awareness among youth about the dangers and effects of tobacco use and educate about emerging tobacco products, including vaping - Empower youth to reject the manipulative tactics by the tobacco companies.
You Are the Target :15 Digital Videos: details >>

2018
 Current
You Are the Target :15 Digital Videos
Media Type
Video
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Maine Tobacco and Substance Use Prevention and Control
Themes
Youth - Prevention, Tobacco Industry Manipulation, Empowerment/Social Norms, Tobacco Products - E-cigarettes
Description
This is a package of ten :15 second digital/social media videos. Smoking is the leading cause of preventable death. Big Tobacco spends millions marketing their products in ways that appeal to youth. Tobacco companies deny targeting youth directly. However, tobacco companies know 90% of smokers start before they are 18 years old. Through innovation and sneaky tactics, they continually look to gain replacement smokers for their products. This campaign works to: • Educate the priority population (youth) about Big Tobacco and how they target youth to be replacement smokers. • Build awareness among youth about the dangers and effects of tobacco use and educate about emerging tobacco products, including vaping • Empower youth to reject the manipulative tactics by the tobacco companies.
You Are The Target Digital Display: details >>

2018
 Current
You Are The Target Digital Display
Media Type
Digital Display
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Maine Tobacco and Substance Use Prevention and Control
Themes
Youth - Prevention, Tobacco Industry Manipulation, Empowerment/Social Norms, Tobacco Products - E-cigarettes
Description
This is a package of digital display web banners in multiple sizes. This campaign works to: • Educate the priority population (youth) about Big Tobacco and how they target youth to be replacement smokers. • Build awareness among youth about the dangers and effects of tobacco use and educate about emerging tobacco products, including vaping • Empower youth to reject the manipulative tactics by the tobacco companies.
You Are The Target Posters: details >>

2018
 Current
You Are The Target Posters
Media Type
Print
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Maine Tobacco and Substance Use Prevention and Control
Themes
Youth - Prevention, Tobacco Industry Manipulation, Empowerment/Social Norms, Tobacco Products - E-cigarettes
Description
These posters are part of the You Are The Target campaign. This campaign works to: • Educate youth about Big Tobacco and how they target youth to be replacement smokers. • Build awareness among youth about the dangers and effects of tobacco use and educate about emerging tobacco products, including vaping • Empower youth to reject the manipulative tactics by the tobacco companies.
You Are the Target Social Media Images: details >>

2018
 Current
You Are the Target Social Media Images
Media Type
Social Media Materials
Target Audiences
Youths and Young Adults
Languages
English
Cost
Free
Produced For
Maine Tobacco and Substance Use Prevention and Control
Themes
Youth - Prevention, Empowerment/Social Norms, Health Consequences of Smoking, Tobacco Products - E-cigarettes
Description
This is a package of social media images. This campaign works to: • Educate the priority population (youth) about Big Tobacco and how they target youth to be replacement smokers. • Build awareness among youth about the dangers and effects of tobacco use and educate about emerging tobacco products, including vaping • Empower youth to reject the manipulative tactics by the tobacco companies.
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