2022
 Current
| It's Like They're Smoking - Out of Home Posters 
Target Audiences Adults, Parents
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Cessation - Role Models for Children
Description When kids are exposed to smoke, it's like they're smoking. These ads highlight kids being exposed to the dangers of Secondhand smoke in the car and at home.
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2022
Current
| It's Like They're Smoking - Print
Target Audiences Adults, Parents
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Cessation - Role Models for Children
Description When kids are exposed to smoke, it's like they're smoking. These ads highlight kids being exposed to the dangers of Secondhand smoke in the car and at home.
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2022
Current
| It's Like They're Smoking - Radio
Target Audiences Adults, Parents
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Cessation - Role Models for Children
Description When kids are exposed to smoke, it's like they're smoking. This ad highlights young children discussing when they smoke throughout their day in various settings. They're smoking is actually the secondhand smoke they are exposed to. The VO tells how SHS can be damaging to their health and the development of their lungs. The spot closes with one kid delivering the line "I tried quitting, I need to try again."
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2022
Current
| It's Like They're Smoking - Social Bundle
Media Type Social Media Materials
Target Audiences Adults, Parents
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Secondhand Smoke - General, Cessation - Role Models for Children
Description Social Images that pair with the updated It's Like They're Smoking Ads. Featuring kids from the spot with copy related to SHS exposure..
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2022
Current
| It's Like They're Smoking - Video (2022 Updated)
Target Audiences Adults, Parents
Produced For Oklahoma Tobacco Settlement Endowment Trust
Themes Cessation - General, Secondhand Smoke - General
Description When kids are exposed to smoke, it's like they're smoking. This ad highlights young children discussing when they smoke throughout their day in various settings. They're smoking is actually the secondhand smoke they are exposed to. The VO tells how SHS can be damaging to their health and the development of their lungs. The spot closes with one kid delivering the line "I tried quitting, I need to try again."over and the spot closes with a call to quit.
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