
2002 Archived
| Addicted Robot
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Addiction, Youth - Prevention, Tobacco Industry Manipulation
Description A boy begins smoking and eventually is taken over by a machine that forces him to smoke. He becomes more ashen and sickly as he is forced to continue to smoke cigarette after cigarette. Money is flying out of his back pocket and landing in a row of toilets. The boy slowly turns into a robot, illustrating how one loses control of personal freedom once addicted.
| 1 Review
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2002 Archived
| Addiction Robot
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Addiction, Youth - Prevention
Description A machine is forcing a teen boy to smoke.
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2006 Archived
| Belly Dance 15
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A group of overweight youths dance wildly to rock music, showing their exposed bellies that jiggles with every move that they make. A tag line reads, “Teen smokers are more likely to gain belly fat.”
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2006 Archived
| Belly Dance 30
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A group of overweight youths dance wildly to rock music, showing their exposed bellies that jiggles with every move that they make. A tag line reads, “Teen smokers are more likely to gain belly fat.”
| 1 Review
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2003 Archived
| Buttman Intro
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description Similar to a TV show opening, a super hero, Buttman, runs against psychedelic background wheel. The audience is introduced to the inept superhero in a comedic fashion.
The combination of the theme music and Buttman's on-screen actions underscore his lack of power. Buttman's weakness and inability are blamed on his smoking habit.
| 1 Review
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2004 Archived
| Caller
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Youth - Prevention, Empowerment/Social Norms
Description A teenage girl receives a series of telephone calls from a person whose voice leads her to believe that she is getting an obscene call. It eventually becomes clear that it is simply her friend, who is a smoker, calling to discuss what to wear to a party. The friend's voice sounds old and raspy because she is a smoker.
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2010 Archived
| Canada
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Youth - Prevention, Empowerment/Social Norms
Description An adult male praises the virtues of Canada, referring to it as “the jewel of the north,” and the “sacred land of imaginary girlfriends,” and home to celebrities like Pamela Anderson and William Shatner. His speech then takes serious turn as he explains that a Canadian dies every 12 minutes from a tobacco-related disease. Using comedy, he urges Canadians to stop smoking because even if one thinks that Americans dying is not a problem, people cannot live in a world without Canadian hockey.
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2009 Archived
| Cat
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Youth - Prevention, Health Consequences of Smoking
Description This 15-second television ad focuses on the dangers of secondhand smoke to household pets. It features a distressed cat, sitting on a family couch, and repeatedly gagging and retching and intermittently vomiting clear fluid. The room appears to fill with smoke, followed by a hard cut to black. The super reads: "cigarette smoke causes asthma in cats." (Note: Some of the contents of this ad may not be suitable for all viewers)
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2002 Archived
| Choked Up
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A dog, who is also the narrator, watches as his owner, Lumpy, watching an MTV-like TV show. Lumpy smokes as he watches the show and taps his ashes into a half-filled cup at his side. Soon, Lumpy unknowingly picks up cup of liquid filled with cigarette butts and takes a sip of it. The dog watches as Lumpy passes out.
| 1 Review
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2002 Archived
| Ciggie Boy
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A rap group sings about why smoking is a bad idea and addictive.
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2011 Archived
| Deforestation - Radio
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Cessation - General, Smokefree Implementation Laws, Environmental Impact of Tobacco Products
Description This radio commercial educates the audience about how tobacco production contributes to global deforestation. The voice actress discusses exactly how many pounds of wood is used to make each pack of cigarettes, how long wood must burn in order to dry tobacco leaves, and the hundreds of thousands of forest acres that are cut down annually to make tobacco products.
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2011 Archived
| Deforestation - TV
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Cessation - General, Smokefree Implementation Laws, Environmental Impact of Tobacco Products
Description This television commercial combines a live actress with infographics to educate the audience about how tobacco production contributes to global deforestation. The actress discusses exactly how many pounds of wood is used to make each pack of cigarettes, how long wood must burn in order to dry tobacco leaves, and the hundreds of thousands of forest acres that are cut down annually to make tobacco products. The latter statistic is then translated to being 11 times the size of Washington, DC.
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2011 Archived
| Deforestation - Web Video
Media Type Supporting Material
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Cessation - General, Smokefree Implementation Laws, Environmental Impact of Tobacco Products
Description This 2-minutes extended version of the ydouthink "Deforestation" TV ad utilizes a live actress and more infographics to further educate viewers on the details about how tobacco production increases global deforestation. This video discusses how countries like South Africa and Korea are facing critical environmental problems because of this deforestation. The extended video concludes with the actress stating that she is tobacco free because of her compassion for the environment.
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2003 Archived
| Diner
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Secondhand Smoke - Restaurants and Bars
Description Buttman is smoking in a restaurant. Meanwhile, the other patrons are getting annoyed. When they ask him to put out his cigarette, he just mocks them.
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2002 Archived
| Dumb and Dumber
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A young man accidentally walks into a glass door. A logo appearing saying, "Dumb." The teen lights a cigarette and then proceeds to do the same exact move. Another logo appers saying, "Dumber."
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2004 Archived
| Emily and Luke
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description The camera opens on a teen couple dancing to a slow song at a school dance. While the girl looks lovingly at the boy, the voiceover explains that since Luke keeps sneaking outside to have a cigarette, his long time girlfriend, Emily, is getting to know her dance partner, Ben. Emily plans to break up with Luke that evening. Meanwhile, the camera shows Luke standing outside the school smoking a cigarette.
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2002 Archived
| Flaws
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A young man describes a car. He talks about how unsafe the car is. He then asks the audience to ask themselves if they would still want the car after knowing all of that. He is making a connection between the safety of the car and cigarettes.
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2009 Archived
| Forest
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Youth - Prevention, Empowerment/Social Norms, Environmental Impact of Tobacco Products
Description This television ad reveals the ecological and environmental impact that the tobacco industry has on the nation's parks and forests. It features an adult man dressed in a rabbit costume, leaning against a tree and eating a carrot. A line of men approach, some dressed in business suits, some as law enforcement officers, and others in full logging gear. The first man in the line tells the rabbit that he must leave his home, as it now belongs to his corporation. The rabbit tries to fight off the approaching loggers who are holding chainsaws, but is no match for them. When he runs out into the clearing and sees how many trees have been chopped down, he screams in despair. The text reads: "Every day, 1.5 million trees are cut down to make cigarettes."
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2006 Archived
| Frog VA
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A teen girl’s attention is focused on a jar containing a dead frog in her high school science class. She then picks up the jar and drinks all of the liquid in it. A tag line reads, “Cigarettes contain formaldehyde, the stuff used to preserve dead frogs.”
| 1 Review
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2002 Archived
| Gross Duet
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description Two girls sing about why smoking is disgusting and why guys shouldn't start smoking. They point out all the ways in which smoking makes a boy who used to interest them so unappealing and unattractive.
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2002 Archived
| Hacker Rap
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A male and female rapper collaborate to create a song about all the gross things that happen to your body when you smoke.
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2002 Archived
| Hole in My Car
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Description A rock singer angrily yells out the lyrics to his song. He is enraged that he gave a person a ride and they burned a hole in his car interior with their cigarette.
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2004 Archived
| I'd Rather
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Youth - Prevention, Empowerment/Social Norms
Description Two young people are voicing their opinions about cigarette smoking. In a duel-like fashion, they offer increasingly revolting alternatives to the habit.
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2004 Archived
| I'd Rather 1
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Youth - Prevention, Empowerment/Social Norms
Description A group of young teens are gathered at a bowling alley. They offer increasingly revolting alternatives to cigarette smoking.
| 1 Review
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2004 Archived
| I'd Rather 2
Target Audiences None, Females and Pregnant Women, Males, Youths and Young Adults
Produced For Virginia Foundation for Healthy Youth
Themes Youth - Prevention, Empowerment/Social Norms
Description A group of adolescents are gathered in a bowling alley. They offer increasingly revolting alternatives to smoking cigarettes.
| 1 Review
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