At A Glance
the retail markets in Shasta Lake, California, to provide more healthy choices,
Shasta County Health and Human Services (SCHHS) formed the Shop Healthy Shasta
Lake community collaborative. Through this collaborative, a pilot program in
three local stores, (Sentry, Drive-In, Sunshine markets) provided easier access
to healthier choices to more than 7,000 residents.
Public Health Challenge
More than 1 in 3 adults in Shasta County, California, have high blood pressure, and 1 in 5 have been told they have diabetes or prediabetes, according to data from the 2016 California Health Interview Survey. The 2016 Healthy Stores for a Healthy Community Survey showed that only 26% of the county’s stores sell fresh fruit or vegetables and 66% advertise unhealthy products. For families living in more rural areas, like Shasta Lake, availability of affordable fresh foods may be even more limited. Shasta Lake residents view food prices as more expensive in local stores and will travel 10 miles or more to big-box supermarkets instead of shopping locally, according to results from a 2016 survey of Shasta Lake residents. Retailers may have limited time and resources to prioritize healthy options for customers and need continued support from the community.
Shasta Lake residents participated in a community workshop on the retail environment sponsored by SCHHS. In August 2015, Shop Healthy Shasta Lake (SHSL) was formed. This collaborative includes representatives from city and tribal government, education, health care, and area farmers interested in promoting local shopping and improving the health of their community. In the spring of 2016, SHSL surveyed shoppers to find out what healthy foods they wanted to see in their local stores. Survey results provided direction for reaching out to stores and media promotional efforts. SHSL built relationships with three stores that served as pilot stores.