[Narrator]

This field actually is the first section of your story on the final printed document. 

If you had
60 seconds to state things directly, the public health problem and it's severity, your solution,
why your strategy worked, and why the strategy is needed, what would you say?

Sometimes it's
helpful to enlist the help of a friend or co-worker. Try describing your effort to him or her
in 60 seconds or less. You will find there are lots of points to talk about but only a short
amount of time to say it. From this first attempt, you will be able to streamline the information
you really want to say. You will be able to state your coalition's position on the public health
issue clearly and related to the stakeholder.

Again, use active words and verbs. This will save
you space. The idea here is to provide top-line information and to draw interest so the stakeholder
will be compelled to read the rest of the story.