Ad/Material Details: Play Every Day: Turn the Drink Around

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Play Every Day: Turn the Drink Around_Video

Cost: Free

Type: Video

Year Produced: 2023

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Length: 30 s

Language: English

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General Information

Description:

The ad features an animated fruit drink and the misleading messages often found on the package. The ad encourages consumers not to believe the hype on the front of the label. Turn the drink around and look at the nutrition facts. Choose drinks with zero added sugars for your children.

Campaigns:

Play Every Day

Themes:

Diabetes, Nutrition: Unhealthy food/drink, Nutrition: Healthy food/drink

Languages:

English

Ad/Material Group

Current

Target Audiences

Adults, Young Adults, Parents, Children Under 12, Urban populations, WIC/SNAP recipients, Partners (i.e. community based organizations, hospitals etc.)

Ethnicity of Characters

No Characters or Non-Human Characters

Produced For

Alaska Department of Health

Strategies

No Information

Key Messages

Not Provided ‡

Optimal Placement

Not Provided ‡

Execution Style

Public Service Announcement

Produced By

Northwest Strategies and Alaska Department of Health and Social Services

Date Produced

2023

Wave

Not Provided ‡

Date Added

05/23/2024

Instructions for using zipped files

Last Modified

5/23/2024

Modification

05/23/2024

‡ Information may be available. Please contact the Media Center to ask questions about this ad.

Ad/Material Details

1 Available:

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Persons with disabilities who have problems playing the video should send an email to schmc@cdc.gov	ISCICode AKDHSSPEDDAV Length 30 s Language English Tag Time 0

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Contact the Media Center:

State and Community Health Media Center
MS S107-5
Centers for Disease Control and Prevention
4770 Buford Highway
Atlanta, GA 30341
schmc@cdc.gov

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AD/MATERIAL: Play Every Day: Turn the Drink Around_Vi...

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