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Smoking Fruit #1 - Radio adFree adNoAvailable adNew adInCycle adArchive
Media Type
Radio
Target Audiences
None, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
$1,500-$2,000
Produced For
Providence Mayor's Substance Abuse Prevention Council, RI
Campaign
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
A young man and young woman ask listeners if they would ever consider smoking a strawberry or a candy bar. They point out that the tobacco industry is packaging nicotine products with candy and fruit flavors to make them attractive to young people. With upbeat music playing throughout they say that if teens fall for this ploy they are actually eating candy-coated nicotine.
Ad Status
Current 
Year Produced
2011
Date Added
11/04/2012
 

Order Options Available - 1

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Transcript
SFX: Music throughout

TEEN BOY: Would you smoke a strawberry?

TEEN GIRL: How about a candy bar?

TEEN BOY: That's what the tobacco industry does to make nicotine attractive to kids.

TEEN GIRL: That's right. They take nicotine and wrap it in fruit and candy flavor 'cause they know that's what kids like.

TEEN BOY: So when teens smoke fruit-flavored cigars and pop little nicotine pellets that look like breath mints...

TEEN GIRL: That's what they get, candy-coated nicotine.



Catalog ID TFP 9812 (E-30)
Length 30 s
Language  English

 
 

Testing/Evaluation

Formative research or evaluation results are available for this ad or campaign. Please contact mcrc@cdc.gov to request it.
 
 

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