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Smoking Fruit #2 - Radio adFree adNoAvailable adNew adInCycle adArchive
Media Type
Radio
Target Audiences
None, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
$1,500-$2,000
Produced For
Providence Mayor's Substance Abuse Prevention Council, RI
Campaign
Themes
Youth - Prevention, Tobacco Products - Smokeless Tobacco, Tobacco Industry Manipulation, Tobacco Products - Dissolvables
Description
A mom is offering an excited group of young people popsicles. A young boy wants banana flavor, another wants watermelon, and the girl asks for chocolate syrup on her ice cream. The mom explains that she knows what children like, as does the tobacco industry, which is why they are disguising nicotine products in candy and fruit flavor and marketing them to children.
Ad Status
Current 
Year Produced
2011
Date Added
11/04/2012
 

Order Options Available - 1



Transcript
MOM: I've got cherry, grape and orange popsicles. Who wants one?

SFX: [A group of kids are talking and laughing all at once]

BOY 1: I do. There's no banana?

BOY 2: I want the watermelon.

GIRL: I want chocolate syrup on my ice cream.

VO: Mom's know what kids like. So does the tobacco industry. That's why they take nicotine and wrap it in fruit and candy flavors cause they know that's what kids like.

SFX: [Music]



Catalog ID TFP 9822 (E-30)
Length 30 s
Language  English

 
 

Testing/Evaluation

Formative research or evaluation results are available for this ad or campaign. Please contact mcrc@cdc.gov to request it.
 
 

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