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Disturbing Facts 1  Current
Cost
Free 
Title
Disturbing Facts 1
Format
Radio 
Campaigns
Themes
Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking 
Languages
English 



Description
In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.  

More Ad Information

General Information

Ad Group
Current 
Target Audiences
Adults, Youths and Young Adults, General Audience, Parents, Policy Makers 
Ethnicity of Characters
No Characters or Non-Human Characters 
Produced For
Maryland Department of Health and Mental Hygiene 
Usage Recommendations &
Restrictions
Not Provided  
Strategies
No Information 
Key Messages
Not Provided  
Optimal Placement
Not Provided  
Execution Style
Actor 
Produced By
Pinnacle Communications Resource Co., llc/MD Department of Health and Mental Hygiene 
Ad Contributor's Feedback
Not Provided  
Date Produced
2011 
Wave
2013 Materials (Wave 17) 
Date Added
11/12/2013 
Instructions for using zipped files
 
Information may be available.  Please contact MCRC to ask questions about this Ad.

Order Options Available - 3

Length  10 s
Language  English
speaker

Length  30 s
Language  English
speaker

Length  60 s
Language  English
speaker

Ad Details

Order Options Available - 3



Transcript
SFX: Kids playing in a playground.

Male Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. And, cigar smoking by Maryland youth is increasing.

Find out more at TheCigarTrap.com.

Brought to you by the Maryland Department of Health and Mental Hygiene.


ISCI Code MDHMH 10103 (E-10)
Length 10 s
Radio Produced Tag No
Language  English



Transcript
SFX: Kids playing in a playground.

Male Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. And, cigar smoking by Maryland youth is increasing.

Children are targeted using flavors – like grape, and chocolate. Cigars are also cheap and can be sold individually, making them as affordable as candy.

Flavored cigars carry the same health risks as cigarettes. No matter how they sugarcoat it, cigars kill.

Don't get trapped in a lifetime of addiction. Find out more at TheCigarTrap.com.

This message has been brought to you by the Maryland Department of Health and Mental Hygiene.


ISCI Code MDHMH 10104 (E-30)
Length 30 s
Radio Produced Tag No
Language  English



Transcript
SFX: Kids playing in a playground.

Male Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. Even more disturbing? Cigar smoking by Maryland youth is increasing. Why?

Because children are targeted using flavors – like grape, chocolate, and even wine. Nearly 80% of underage high school cigar smokers are using flavored products. The flavors enticingly mask the harshness of tobacco. Cigars are also cheap and can be sold individually, making them as affordable as candy.

Many people believe that cigars carry less danger. The truth is: Cigars contain Nicotine, Cyanide and Arsenic, and can cause cancer – just like cigarettes.

All tobacco products, including flavored ones, are addictive and carry the same health risks as cigarettes. No matter how they sugarcoat it, cigars kill.

Don't get trapped by the sweet flavor that can lead to a lifetime of addition. Find out more about these deceptive products at TheCigarTrap.com.

This message has been brought to you by the Maryland Department of Health and Mental Hygiene.


ISCI Code MDHMH 10105 (E-60)
Length 60 s
Radio Produced Tag No
Language  English

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