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Disturbing Facts 1 adFree adNoAvailable adNew adInCycle adArchive
Media Type
Radio
Target Audiences
None, Adults, Youths and Young Adults, Parents, Policy Makers
Languages
English
Cost
Free
Produced For
Maryland Department of Health
Campaign
Themes
Youth - Prevention, Tobacco Industry Manipulation, Tobacco Products - Cigars, Health Consequences of Smoking
Description
In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.
Ad Status
Current 
Year Produced
2011
Date Added
11/12/2013
 

Order Options Available - 3

Radio link is not available

speaker

Transcript
SFX: Kids playing in a playground.

Male Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. And, cigar smoking by Maryland youth is increasing.

Find out more at TheCigarTrap.com.

Brought to you by the Maryland Department of Health and Mental Hygiene.

Catalog ID MDHMH 10103 (E-10)
Length 10 s
Language  English

 
Radio link is not available

speaker

Transcript
SFX: Kids playing in a playground.

Male Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. And, cigar smoking by Maryland youth is increasing.

Children are targeted using flavors - like grape, and chocolate. Cigars are also cheap and can be sold individually, making them as affordable as candy.

Flavored cigars carry the same health risks as cigarettes. No matter how they sugarcoat it, cigars kill.

Don't get trapped in a lifetime of addiction. Find out more at TheCigarTrap.com.

This message has been brought to you by the Maryland Department of Health and Mental Hygiene.

Catalog ID MDHMH 10104 (E-30)
Length 30 s
Language  English

 
Radio link is not available

speaker

Transcript
SFX: Kids playing in a playground.

Male Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. Even more disturbing? Cigar smoking by Maryland youth is increasing. Why?

Because children are targeted using flavors - like grape, chocolate, and even wine. Nearly 80% of underage high school cigar smokers are using flavored products. The flavors enticingly mask the harshness of tobacco. Cigars are also cheap and can be sold individually, making them as affordable as candy.

Many people believe that cigars carry less danger. The truth is: Cigars contain Nicotine, Cyanide and Arsenic, and can cause cancer - just like cigarettes.

All tobacco products, including flavored ones, are addictive and carry the same health risks as cigarettes. No matter how they sugarcoat it, cigars kill.

Don't get trapped by the sweet flavor that can lead to a lifetime of addition. Find out more about these deceptive products at TheCigarTrap.com.

This message has been brought to you by the Maryland Department of Health and Mental Hygiene.

Catalog ID MDHMH 10105 (E-60)
Length 60 s
Language  English

 
 

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