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Disturbing Facts 2  Current
Cost
Unknown 
Title
Disturbing Facts 2
Format
Radio 
Campaigns
Themes
Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking 
Languages
English, Spanish 



Description
In this radio ad from Maryland’s “Cigar Trap” campaign, a voiceover alerts listeners to a growing threat to youth by tobacco companies who are marketing flavored cigars. The announcer tells listeners that cigar smoking among Maryland youth has increased and nearly 80% of underage high school smokers use flavored products that come in candy flavors such as grape, mango and chocolate. These products are easily accessible to kids because they are sometimes sold individually and cheaply. His warning: Cigars, no matter the flavor, are as dangerous as cigarettes because they contain the same chemicals such as nicotine, arsenic and cyanide and can cause cancer, and youth should not get trapped by the sweet flavors of tobacco products because they can lead to addiction. He urges listeners to visit TheCigarTrap.com for more information.  

More Ad Information

General Information

Ad Group
Current 
Target Audiences
Adults, Hispanics, Youths and Young Adults, General Audience, Parents, Policy Makers 
Ethnicity of Characters
No Characters or Non-Human Characters 
Produced For
Maryland Department of Health and Mental Hygiene 
Usage Recommendations &
Restrictions
Not Provided  
Strategies
No Information 
Key Messages
Not Provided  
Optimal Placement
Not Provided  
Execution Style
Actor 
Produced By
Pinnacle Communications Resource Co., llc/MD Department of Health and Mental Hygiene 
Ad Contributor's Feedback
Not Provided  
Date Produced
2011 
Wave
2013 Materials (Wave 17) 
Date Added
11/12/2013 
Information may be available.  Please contact MCRC to ask questions about this Ad.

Order Options Available - 4

Length  30 s
Language  Spanish
speaker

Length  60 s
Language  Spanish
speaker

Length  30 s
Language  English
speaker

Length  60 s
Language  English
speaker

Ad Details

Order Options Available - 4



Transcript
SFX: Niños jugando en un área de recreo.

Voz del Locutor:

Hecho: los Jóvenes de Maryland ahora fuman cigarros en el mismo porcentaje que cigarrillos. Y, el consumo de cigarros se ha incrementado.

Se enfoca a los niños como objetivos mediante el uso de sabores – tales como uva, y chocolate. Estos pequeños cigarros se venden con frecuencia
individualmente haciéndolos tan asequibles como golosinas.

Los cigarros saborizados son tan tóxicos como los cigarrillos.No importa como los endulcen, los cigarros matan.

Averiguen más sobre estos productos engañosos en TheCigarTrap.com.

Un mensaje del CDC y del Departamento de Salud e Higiene Mental de Maryland.


ISCI Code MDHMH 10106 (S-30)
Length 30 s
Radio Produced Tag No
Language  Spanish



Transcript
SFX: Niños jugando en un área de recreo.

Voz del Locutor:

Hecho: Los Jóvenes de Maryland ahora fuman cigarros en el mismo porcentaje que cigarrillos. ¿Aún más inquietante? El consumo de cigarros se ha incrementado. ¿Por qué?

Se enfoca a los niños como objetivo mediante el uso de sabores – como uva, y chocolate. Cerca del 80% de fumadores menores de edad de la escuela secundaria consumen productos saborizados. Los sabores ocultan de manera atractiva la aspereza del tabaco. Estos pequeños cigarros con frecuencia se venden individualmente haciéndolos tan asequibles como golosinas.

Mucha gente cree que los cigarros son menos dañinos. La verdad es: Los cigarros contienen nicotina, cianuro y arsénico, y pueden ocasionar cáncer – exáctamente como los cigarrillos.

Todos los productos a base de tabaco, incluyendo los saborizados, son adictivos y conllevan los mismos riesgos para la salud que los cigarrillos. Independientemente de cómo los endulcen, los cigarros matan.

Averiguen más sobre estos productos engañosos en TheCigarTrap.com.

Un mensaje del CDC y del Departamento de Salud e Higiene Mental de Maryland.


ISCI Code MDHMH 10107 (S-60)
Length 60 s
Radio Produced Tag No
Language  Spanish



Transcript
SFX: Kids playing in a playground.

Female Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. And, cigar smoking by Maryland youth has increased.

Children are targeted using flavors – like grape, chocolate, and peach. These small cigars are often sold individually, making them as affordable as candy.

Flavored cigars carry the same health risks as cigarettes. No matter how they sugarcoat it, cigars kill.

Don't get trapped by the sweet flavor that leads to a lifetime of addiction. Find out more at TheCigarTrap.com.

Brought to you by the CDC and the Maryland Department of Health and Mental Hygiene.


ISCI Code MDHMH 10108 (E-30)
Length 30 s
Radio Produced Tag No
Language  English



Transcript
SFX: Kids playing in a playground.

Female Announcer Voice:

Fact: Underage youth are now smoking cigars at the same rate as cigarettes. Even more disturbing? Cigar smoking by Maryland youth has increased. Why?

Because children are targeted using flavors – like grape, chocolate, mango and peach. Nearly 80% of underage high school cigar smokers use flavored products. The flavors enticingly mask the harshness of tobacco. These small cigars are often sold individually, making them as affordable as candy.

Many people believe that cigars carry less danger. The truth is: Cigars contain Nicotine, Cyanide and Arsenic, and can cause cancer – just like cigarettes.

All tobacco products, including flavored ones, are addictive and carry the same health risks as cigarettes. No matter how they sugarcoat it, cigars kill.

Don't get trapped by the sweet flavor that leads to a lifetime of addiction. Find out more about these deceptive products at TheCigarTrap.com.

Brought to you by the CDC and the Maryland Department of Health and Mental Hygiene.


ISCI Code MDHMH 10109 (E-60)
Length 60 s
Radio Produced Tag No
Language  English

Testing/Research:

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