Skip directly to site content
Cigar Trap 3 - Billboard adFree adNoAvailable adNew adInCycle adArchive
Cigar Trap 3 - Billboard  Current
Cost
Under $1,000 
Title
Cigar Trap 3 - Billboard
Format
Out-of-Home 
Campaigns
Themes
Youth - Prevention, Tobacco Industry Manipulation, Youth - Access, Tobacco Products - Cigars, Health Consequences of Smoking 
Languages
English 



Description
This colorful billboard features what appears to be a traditional ice cream truck parked in an open area. Children eagerly run toward the truck, and the vendor is waiting to make sales. A larger than life cigar is atop the truck, and smoke wafts from it. The text, that resembles a warning label, explains that small cigars contain the same flavors as ice cream, but regardless of how they are flavored or marketed, these cigars are lethal. Ads are in 14'x48' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.  

More Ad Information

General Information

Ad Group
Current 
Target Audiences
Adults, Youths and Young Adults, General Audience, Parents, Policy Makers 
Ethnicity of Characters
Multicultural 
Produced For
Maryland Department of Health and Mental Hygiene 
Usage Recommendations &
Restrictions
Ads are in 14'x48' and 10'5"x22'8" resizable dimensions and available in TIFF, JPEG, and PDF formats. May be used for billboards, and other similar out-of-home placements.  
 
View glossary  for additional information and definitions about dimensions and use.
Strategies
No Information 
Key Messages
Not Provided  
Optimal Placement
Not Provided  
Execution Style
Photograph 
Produced By
Pinnacle Communications Resource Co., llc/MD Department of Health and Mental Hygiene 
Ad Contributor's Feedback
Not Provided  
Date Produced
2011 
Wave
2013 Materials (Wave 17) 
Date Added
11/13/2013 
Information may be available.  Please contact MCRC to ask questions about this Ad.

Order Options Available - 2

Language  English
Cigar Trap 3 - Billboard

Language  English
Cigar Trap 3 - Billboard

Ad Details

Order Options Available - 2

Ad Detail
ISCI Code RBB 10099
Size / Dimension 14'x48'
Color Multicolor
Language  English
View glossary  for additional information and definitions about dimensions and use.

Ad Detail
ISCI Code RBB 10112
Size / Dimension 10'5"x22'8"
Color Multicolor
Language  English
View glossary  for additional information and definitions about dimensions and use.

Testing/Evaluation

0 Reviews Available

Write a review

* Required field

Write Your Own Review
Tell us what you think about this MCRC catalog item. Write a review and share your opinions with others. Please be sure to focus your comments on this catalog item. (Except where noted, long text responses are limited to 500 characters.)
Catalog Item Review

*Enter a review title
Which materials from the MCRC catalog were used in conjunction with this item?
Consider all the materials that were used in the campaign. Did they present a coherent, comprehensive, unified message? If not, how could the campaign have been improved?
*Describe the media buy for this material, if applicable: (GRPs, number of times the ad was aired, or other measures)
Describe intended effects and, for each effect, whether it was achieved and by how much. (example: "Increase Quitline call volume by 20% – achieved 22% increase within first 6 months")
*Did you conduct any formative research in the selection of this catalog item?
Did you conduct any formative research in the selection of this catalog item?

If so, are you willing to share your research findings with other states and tobacco control partners?
If so, are you willing to share your research findings with other states and tobacco control partners?

*Do you have outcome evaluation data?
Do you have outcome evaluation data?

If so, are you willing to share this data with other states and tobacco control partners?
If so, are you willing to share this data with other states and tobacco control partners?

How well did this catalog item fit into your own state/local brand or program?

*Would you recommend this material to other states for use?
Would you recommend this material to other states for use?

If so, under what circumstances would you recommend it be used?

Enter any additional comments: (maximum of 1,500 characters)

Top