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Don't Get Hacked by Vaping adFree adNoAvailable adNew adInCycle adArchive
Media Type
Video
Target Audiences
Youths and Young Adults
Languages
English
Cost
Over $50,000
Produced For
FDA/CTP Food & Drug Administration Center for Tobacco Products
Campaign
Themes
Addiction, Youth - Prevention, Tobacco Products - E-cigarettes
Description
The Real Cost campaign has been successfully preventing youth tobacco use since 2014. This ad, titled "Don't Get Hacked by Vaping," uses a visual metaphor to bring the real cost of vaping, including addiction, to life.
Restrictions
Placement of this ad requires payment of talent rights. Brands are welcome to add their own logo and call-to-action to the end of this ad. We ask that anyone who uses this ad provides FDA with the TRPs (gross rating points for the target audience) for any paid advertising by media market and timeframe (either weekly or monthly).
Ad Status
Current 
Year Produced
2016
Last Date Modified
10/17/2019
 

Order Options Available - 2

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Transcript
[Teenagers in various social situations (skateboarding, bowling, etc…) are seen with USB outlets in place of their lips.]

[A teenager steps into an alley and removes a USB-looking device. She plugs it into her “mouth,” and her eyes start flickering to show the hacked effect.]

VO: Vaping can deliver nicotine to your brain, re-programming you to crave more and more.

VO: Don’t get hacked.

CARD: Don’t get hacked by vaping.

Catalog ID  QYSH 11304 (E-30)
Length  30 s
Language  English


 
spacer
Transcript
[Teenagers in various social situations are seen with USB outlets in place of their lips.]

[A teenager steps into an alley and removes a USB-looking device. She plugs it into her “mouth,” and her eyes start flickering to show the hacked effect.]

VO: Vaping can deliver nicotine to your brain, re-programming you to crave more and more.

VO: Don’t get hacked.

CARD: Don’t get hacked by vaping.

Catalog ID  QYSH 11305 (E-15)
Length  15 s
Language  English


 
 

Testing/Evaluation

Formative research or evaluation results are available for this ad or campaign. Please contact mcrc@cdc.gov to request it.
 
 

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