Audiences:
Adults, Black/African American, Asian or Asian American, Blue Collar Workers, Females, Hispanic/Latino, Males, Older Adults, Young Adults, College Students, General Audiences, Parents, American Indians, Children Under 12, Decision Makers, Teens, Pregnant Women, Homeless/Transient, Business Owners, Native Hawaiian or Other Pacific Islander, People with Disabilities, People with Mental Illness/Substance Abuse Conditions, Service-industry employees , Uninsured/Underinsured , Urban populations, WIC/SNAP recipients, Alaska Natives
Goals:
A Citywide media campaign based in NYC to encourage all to get their updated COVID-19 and flu vaccines to protect themselves and their loved ones, with a focus on those with higher risk of severe illness from COVID-19 and flu.
